What are you watching in 2024?

[MuggsyB]

I used to live that Ludacris song from the Nissan commercials. Especially when Les Grossman is dancing to it .

Great flick. 

[muwarrior69]

Very much agree.  Always surprised how there are SO MANY repetitive commercials for March Madness and people get incredibly tired of them. 

What's the advertising theory there?

According to internal surveys they found that the average basketball fan has a short term memory.

[MU82]

Just sayin, after the last 4 days .. I'll never go to a Buffalo Wild Wings again.

The District Tap in Indy had some of the best wings I've ever had.

Haven't been to a BWW in at least 7-8 years.

[TAMU, Knower of Ball]

Well, there are many theories about what level of frequency of exposure is needed for a campaign to be effective.  However, it seems they have way overshot that.  Need a few additional executions for it not to be overly repetitive/a waste of $. Most companies fail to produce enough creative as that costs $$$.

Also, we are probably going to be over-exposed as we are very heavy consumers of basketball.  Most people are not going to be seeing it as many times as we are.

I'm also wondering if the amount of people watching on delay and fastforwarding through commercials or switching to another game during commercials means you need even more to make an impression

[Scoop Snoop]

According to internal surveys they found that the average basketball fan has a short term memory.

Maybe for ads, but for what they insist were bad calls by refs? Bball fans can recall those in detail 20 years later. 

[JWags85]

I'm also wondering if the amount of people watching on delay and fastforwarding through commercials or switching to another game during commercials means you need even more to make an impression

You see A LOT more cross platform tie-in then you used to.  When I used to be in the media agency in the early 2010s, the TV ads and the digital ad plans were thematically tied, but stand alone in nature.  Now the pre-roll for Youtube or other social media is either the same as the TV ad, or a trimmed version of it, so that its carrying through.  You basically have to cobble together smaller impression pieces to get what you used to get from a live TV ad.

Its crazy, I left that industry in 2013 and the Nielsens and other data providers were just starting to mainstream the id of T+3 viewer ratings for people that would record and watch TV shows within a few days after original airing.  And even then, sports was mostly untouched and a safe haven for live viewing unlike network TV.   And now within a decade, its completely shifted and even the T+3 "TIVO allowance" metrics we used to use are archaic and live sports has similar issues.

[mu_hilltopper]

Watching in 2024 ..

I was on Hulu and the old show, NYPD Blue caught my attention, figured I'd watch S01E01 for old times sake.  Aaaaand, now I'm hooked.

What a great show that was.  Andy Sipowitcz is one of the best TV drama characters ever.

S01 is a little rough, they clearly got a better budget in S02.

I don't know how far I'll go watching the 261 episodes, though.  It was a top 20 TV show for 8 years before it started declining.

[MU82]

Watching in 2024 ..

I was on Hulu and the old show, NYPD Blue caught my attention, figured I'd watch S01E01 for old times sake.  Aaaaand, now I'm hooked.

What a great show that was.  Andy Sipowitcz is one of the best TV drama characters ever.

S01 is a little rough, they clearly got a better budget in S02.

I don't know how far I'll go watching the 261 episodes, though.  It was a top 20 TV show for 8 years before it started declining.

Loved NYPD Blue, and you're right about Sipowicz. There were a couple seasons that were less-good than others, but for a show that was on as long as it was and made as many episodes as it did, it was a hell of a series.

[Pakuni]

Loved NYPD Blue, and you're right about Sipowicz. There were a couple seasons that were less-good than others, but for a show that was on as long as it was and made as many episodes as it did, it was a hell of a series.

A poor man's Cop Rock.

[WellsstreetWanderer]

Missus and I just finished  "The Gentleman" on Netflix   8 episodes of Guy Ritchie  wackery
We are big fans and this didn't disappoint. prepare to be hooked.

[reinko]

Did miss the love here for Shogun?  Hot damn, incredible show.

And for 90's kiddos, X-Men 97 on Disney+ is fantastic

[JWags85]

Missus and I just finished  "The Gentleman" on Netflix   8 episodes of Guy Ritchie  wackery
We are big fans and this didn't disappoint. prepare to be hooked.

Fantastic show.  I'll watch anything Guy Ritchie, his style of filmmaking is just so entertaining.  But just a really entertaining watch. Theo James is on a heater after White Lotus and Ive loved Kaya Scodelario ever since Skins.  Hope there is a second season.

Did miss the love here for Shogun?  Hot damn, incredible show.

Can't say enough about it.  Its just awesome.  English being used as Portuguese is amusing, but they do it well that it fits.  Its also an absolutely visually stunning show

[PGsHeroes32]

On ep 3 of the new Fallout show. No nothing about the games but still really enjoying the show. Its goofy at times which is the intention, love the over the top gore.

And per usual and as expected Goggins steals the show. This dude bats 1.000 when it comes to scene stealing.

[MUBurrow]

On ep 3 of the new Fallout show. No nothing about the games but still really enjoying the show. Its goofy at times which is the intention, love the over the top gore.

And per usual and as expected Goggins steals the show. This dude bats 1.000 when it comes to scene stealing.

I'll have to give it a whirl.  Goggins rules.

Just finished S2 of Halo - its a pretty dumb show. And I also hope they make a third season.

[MuggsyB]

What is Abigail upset about?  The preview showed a young lady taking out a bunch of people without being provoked. 

[tower912]

Seriously?  The premise is that those people unknowingly kidnapped a vampire.  Hilarity ensues.

[PGsHeroes32]

What is Abigail upset about?  The preview showed a young lady taking out a bunch of people without being provoked.

Did you not pay attention at all?

To put it simply she was provoked and had much more reason to attack then most of the rabid beasts you defend attacking humans.

[MuggsyB]

Did you not pay attention at all?

To put it simply she was provoked and had much more reason to attack then most of the rabid beasts you defend attacking humans.

If she was provoked I owe her an apology.  I didn't see a smoking gun in the preview.  Clearly she wasn't happy about something. 

[MU Fan in Connecticut]

If she was provoked I owe her an apology.  I didn't see a smoking gun in the preview.  Clearly she wasn't happy about something.

Abigail is a shape shifting manatee..

[MU82]

Excited to see that Hacks is coming back Thursday to HBO (or Max or Whatever it's Called TV). One of my favorite series of the last many years.