I think the NIL benefits MU players. I do not think it benefits as a whole non-football schools like MU.
I actually think it might be okay for non football schools. On our local talk radio, they were whining about all the NIL money thrown at U of Miami players with no results. With such a large group of players, they either have to appease all or have issues internally. Plus that leaves less NIL money for the basketball players. And what if the star basketball player gets less than a mediocre football player?
Schools that only have BB can focus on getting NIL money to the players equitably and maybe focus on special deals on star players like the Kolek shirt.
Not sure I am right, but can make sense. Keeping 13 players happy versus 85 + 13 is a challenge even for big money schools.