Stop being lame #mubb

[GGGG]

As a PR professional, explain the (apparently vast) benefits of releasing the nonconference schedule all at one vs the piecemeal method MU has chosen.
It seems to me that doing it this way creates daily/near daily opportunities to generate discussion, JS blog posts, tweets, etc. about MU basketball in an otherwise completely dead period. Whereas, a one-day schedule dump creates just one JS story, one day of social media chatter, etc.
Other than a handful of impatient people finding it annoying, explain the downside.

I would be happy to.

In my professional opinion, you don't just generate continuous content to generate discussion if that content is crappy.  (And announcing an exhibition game v. Rockhurst is crappy content.) And nobody is talking about the content anyway.  Is anyone really debating the merits of the opponent?  Is anyone really discussing how cool it is that there will be a family reunion with a Deiner coaching Rockhurst?  Nope.  You know why?  It's Rockhurst.

I see this all the time where organizations are too focused on the quantity of what they are producing and not building their brand.  Announcing some buy game versus South Dakota Tech does nothing for that.  It just reminds people that they play a fair number of games against bad opponents.

Put something out about the tournament.  Put out the Wisconsin game on its own.  Mention the two games v. SEC schools.  Then just package the rest up with a recap.

Focus on the quality of the announcements.

[Pakuni]

I would be happy to.

In my professional opinion, you don't just generate continuous content to generate discussion if that content is crappy.  (And announcing an exhibition game v. Rockhurst is crappy content.) And nobody is talking about the content anyway.  Is anyone really debating the merits of the opponent?  Is anyone really discussing how cool it is that there will be a family reunion with a Deiner coaching Rockhurst?  Nope.  You know why?  It's Rockhurst.

I see this all the time where organizations are too focused on the quantity of what they are producing and not building their brand.  Announcing some buy game versus South Dakota Tech does nothing for that.  It just reminds people that they play a fair number of games against bad opponents.

Put something out about the tournament.  Put out the Wisconsin game on its own.  Mention the two games v. SEC schools.  Then just package the rest up with a recap.

Focus on the quality of the announcements.

Thanks

[MU Fan in Connecticut]

Rockhurst is evil and must be destroyed?

Never to early state........even for an exhibition.

[brewcity77]

Release it all the same day. If you want to stagger it, release one game an hour. You'll generate discussion without dragging the process out and putting a full day's emphasis on a game no one cares about.

Or make it an event, tie it in with the BBQ, you'd get more interest and have something else tangible to offer fans that attend.

[forgetful]

I'm getting pissy because this is what I do for a living and my alma mater SUCKS at it.

I agree with Pakuni and fully endorse your statement. 

Things hit closer to home when it is what you do for a living and even little things can be immensely irksome. 

[TAMU, Knower of Ball]

This may be one of the dumber things I've seen scoopers get upset about.

[Dr. Blackheart]

Referencing your first sentence, what makes you say that? We already have Vanderbilt, Wisconsin, Georgia and 2 of Pitt/SMU/Michigan on the schedule. As long as the buy games are better, it's a pretty good schedule. Fresno State is a really good start.

I do agree that the announcement method is really lame.

Because if the remainder was good, they would have announced it like these others.

[BM1090]

Because if the remainder was good, they would have announced it like these others.

I agree that the remainder of opponents will be cupcakes, but if they are cupcakes in the 130-230 range, we'll have a good schedule.

[Nukem2]

I agree that the remainder of opponents will be cupcakes, but if they are cupcakes in the 130-230 range, we'll have a good schedule.

ummm....those are not cupcakes.

[Jay Bee]

ummm....those are not cupcakes.

Oooh, Elon, Incarnate Word, w'n Carolina, Radford, IUPUI, Gardner-Webb, UT-Martin, Jackson St, Canisius, American, etc... Super scary, aiiiina?

[BM1090]

Oooh, Elon, Incarnate Word, w'n Carolina, Radford, IUPUI, Gardner-Webb, UT-Martin, Jackson St, Canisius, American, etc... Super scary, aiiiina?

Exactly. And Fairfield, Oral Roberts, Towson,Hampton, High Point, Furman, New Hampshire, Sam Houston State, Ball State....all of those are 180 or better.

[We R Final Four]

This may be one of the dumber things I've seen scoopers get upset about.

Exactly. 

[Nukem2]

Oooh, Elon, Incarnate Word, w'n Carolina, Radford, IUPUI, Gardner-Webb, UT-Martin, Jackson St, Canisius, American, etc... Super scary, aiiiina?

they don't obliterate the RPI.  They are also eons better than what we saw last fall.  Not scary, but somewhat competitive.  Let's get real here, MU is not going to get a bunch of 100 and below RPI teams to come to the BC. 

[forgetful]

This may be one of the dumber things I've seen scoopers get upset about.

I agree, but give Sultan a pass.  This is what he does for a living so he should be care a lot about it and I strongly respect his opinion on this issue. 

Now that I've read it, I'll go about my business not worrying about this and leave it up the the experts to fret about the ins and outs of releasing a schedule.

[GGGG]

Yeah I'm done. Said my peace and moving on.

[TAMU, Knower of Ball]

This screams "we signed up another set pansies in order to claim another 20 win season".  When the majority of the Big East has released their OOC schedule over a month before MU, this makes MUAD look really, really lame.  Hell, DePaul has already figured this one out.

....If by "a majority of the Big East" you mean 4 teams...making us in the top half of teams to announce. And if by "over a month before" you mean two of them announcing three weeks ago, one announcing two weeks ago, and another announcing less than a week ago. I'm also pretty sure that how quickly you announce your schedule has nothing to do with how difficult it is.

[TAMU, Knower of Ball]

Because if the remainder was good, they would have announced it like these others.

How many OOC games do you think we are playing? We already know about eight of them.

Vanderbilt
2 of Michigan, Pitt, SMU
2 of IUPUI, Eastern Michigan, Gardner-Webb, and Howard
Georgia
Fresno State
Wisconsin

Usually we only play 12 or 13 OOC games. So that only leaves 4-5 unannounced games. Given that we are already playing 5 high major teams, 1 very good mid major, and 2 low majors that are all expected to be top 250 teams, of course the rest of the games are going to be cupcakes. Very few teams schedule more than 6 quality OOC games.

With what we already know, I don't think its possible for this schedule to be worse than last year's. It already looks pretty tough. As long as we don't play Grambling 5 times we're looking at a very solid OOC SOS.

[Benny B]

I agree that the remainder of opponents will be cupcakes, but if they are cupcakes in the 130-230 range, we'll have a good schedule.

ummm....those are not cupcakes.

Let's just call them muffins.  Like a cupcake, but not really.  Could be better, could be worse... But you never know until you take a bite.

[brewcity77]

The other 5 teams are the key to the entire schedule. If we're looking at 5 bottom feeder teams from low majors, the schedule will be mediocre. We don't need five Fresno States, but competent teams from top-22 leagues that will win 14-20 games would be ideal.

[Dish]

Each day, they should have Woj at a table with 3 hats of possible opponents, and then dramatically pick up a hat between Northeastern Montana State, Southern North Dakota Tech, and Filmore State for our first game, and do this each day.

[TAMU, Knower of Ball]

The other 5 teams are the key to the entire schedule. If we're looking at 5 bottom feeder teams from low majors, the schedule will be mediocre. We don't need five Fresno States, but competent teams from top-22 leagues that will win 14-20 games would be ideal.

Agreed, but if we get one to three bottom feeder teams from low majors the schedule will still be strong. That won't stop the scoop meltdown though.

[forgetful]

Let's just call them muffins.  Like a cupcake, but not really.  Could be better, could be worse... But you never know until you take a bite.

I hope they aren't lemon poppyseed.  Those suck.

[barfolomew]

It's dumb the way they are releasing the schedule.
It's dumb that we've started a thread about how dumb it is.
It's dumb that I have to point out how dumb it is that we're mad about them being dumb.
I was going to perform the ultimate scoop statement and refuse to post about how dumb it is that we have to be dumb to point out how dumb they are...

but that would have been stupid.

[NorthernDancerColt]

Each day, they should have Woj at a table with 3 hats of possible opponents, and then dramatically pick up a hat between Northeastern Montana State, Southern North Dakota Tech, and Filmore State for our first game, and do this each day.

Or, better yet, Wojo gets down in a defensive stance near mid-court as a tiny, shadowy figure with blank jersey approaches. As Wojo slaps the floor, the opponent's jersey is revealed and Coach purposely gets beat off the dribble so that he can recover and block Charlie's/Jack's/other six grade campers' shots into the rafters!!!

[Eldon]

Each day, they should have Woj at a table with 3 hats of possible opponents, and then dramatically pick up a hat between Northeastern Montana State, Southern North Dakota Tech, and Filmore State for our first game, and do this each day.

Hilarious. 

Wojo could even jazz it up a bit by trolling the few crossover MU-SNDT fans a la