The Beer Thread

[Benny B]

And while I agree with your marketing idea being a powerful one, I don't think it requires a stand alone company to pull it off.  First, the general public (anyone not posting in a 64 page thread dedicated to beer on a college basketball internet message forum) isn't sophisticated enough to know if a company really is an American brewery or not.  Hell, the vast majority of general beer drinkers I know that would buy Miller have no idea that Third Shift is a Miller beer or that Leine's is owned by Miller, etc.  Not sure that Miller standing by itself would be a market driver.

I agree that many Americans have no idea that Miller - technically - is no longer an American company; however, looking at the profile of a typical macro beer drinker, I think they would care about this issue just enough that a well-run marketing/education campaign by a stand-alone (and truly American) Miller could elicit powerful results.

[rocky_warrior]

If anyone is in Denver this weekend, and looking for GABF tickets, I can currently get 2 tickets for tonight, and 4 tickets for the Sat evening session.  All at cost ($84.25 with all fees I beleive).

That said, I'm not going, I think all the special tappings around town are a better time than the fest itself.  Spent last night at hops and pie - some delicious taps.  Will definitely be out Fri and Sat night.

[ChitownSpaceForRent]

Asia is part of it but the markets most wanted the presence in Africa & Australia. Columbia is another one.

*Colombia

[ChitownSpaceForRent]

I don't know if anyone has been to a old German Beer Hall but what are your favorites there? I'm not familiar enough with them to know which is good.

[🏀]

I don't know if anyone has been to a old German Beer Hall but what are your favorites there? I'm not familiar enough with them to know which is good.

Maibock

[mu03eng]

Maibock

This is the correct answer

[rocky_warrior]

Maibock

So possessive - how out Ourbock?

[🏀]

So possessive - how out Ourbock?
[/quit

So possessive - how out Ourbock?

Principal PC?

[Spotcheck Billy]

comparing the two sales is like comparing apples to tbones. i would look more at what Duvel just paid for FW (roughly $220MM). Tony made out like a bandit.

I've read the details for the GI BCS Rare release party. Crazy price of $60/bottle if one is lucky enough to win the lottery and pay $40 for the right to attend. Any chance you can hook up some Scoopers? 

[Benny B]

Principal PC?

Great... pretty soon Rocky is going to be teaching us the Canadian alphabet.

[Hards Alumni]

I've read the details for the GI BCS Rare release party. Crazy price of $60/bottle if one is lucky enough to win the lottery and pay $40 for the right to attend. Any chance you can hook up some Scoopers? 

lmao.  $60 a bottle?  get real.  There are plenty of places that do it just as well, and you don't have to worry about price.

That is totally absurd.  BCBS etc is great, but come on.

Save yourself $50 and pick up a 4 pack of anything that is bourbon aged by Central Waters.  Sure it doesn't have the label, but I'd love to put them to taste test next to each other and have anyone but the most discerning of experts tell me there is a big difference.

$60?  GFY.

Edit: I'm sure they are dispensing 'rare' vintages, but seriously, its not such a difference in years in bottle.  I have a 2012 BCBS sitting in my basement... sure im excited, but I'm not $60 excited.

[Golden Avalanche]

lmao.  $60 a bottle?  get real.  There are plenty of places that do it just as well, and you don't have to worry about price.

That is totally absurd.  BCBS etc is great, but come on.

Save yourself $50 and pick up a 4 pack of anything that is bourbon aged by Central Waters.  Sure it doesn't have the label, but I'd love to put them to taste test next to each other and have anyone but the most discerning of experts tell me there is a big difference.

$60?  GFY.

Edit: I'm sure they are dispensing 'rare' vintages, but seriously, its not such a difference in years in bottle.  I have a 2012 BCBS sitting in my basement... sure im excited, but I'm not $60 excited.

Actually, $60 is right in line with the current market. Like it or not, GI invented the bourbon stout so they will trade on brand. Also like it or not, GI Rare is exactly what it is labeled.........rare. That adds value. An added like it or not, a two year aging in a 35 year old named barrel is going to add to the price.

All in all, at that price, there will be zero beads of sweat wondering if this will sell. It will be gone in a matter of minutes.

[Spotcheck Billy]

Save yourself $50 and pick up a 4 pack of anything that is bourbon aged by Central Waters.  Sure it doesn't have the label, but I'd love to put them to taste test next to each other and have anyone but the most discerning of experts tell me there is a big difference.

1st, I love Central Waters bourbon stout and buy as many as possible (over 1 case on hand now) BUT we have done comparisons to BCS and sorry to say GI wins that one, although CW is half the price a the standard BCS.

Who knows if the 35YO barrels were actually legit or counterfeit: http://thebourbontruth.tumblr.com/post/60733494018/more-fun-than-a-barrel-of-monkeys-the-truth

[Henry Sugar]

I don't feel the need to stand in line for BCS.

There are too many other good beers I haven't tried yet and come without hassle.

This is also the same rationale I use for Three Floyds.

[Chili]

1st, I love Central Waters bourbon stout and buy as many as possible (over 1 case on hand now) BUT we have done comparisons to BCS and sorry to say GI wins that one, although CW is half the price a the standard BCS.

Who knows if the 35YO barrels were actually legit or counterfeit: http://thebourbontruth.tumblr.com/post/60733494018/more-fun-than-a-barrel-of-monkeys-the-truth

They're legit. If you want to see them swing on by sometime and I'll show you around.

Also, this beer is great. It's right in line with the 1st BCBS Rare we did 5 years ago.

[Chili]

lmao.  $60 a bottle?  get real.  There are plenty of places that do it just as well, and you don't have to worry about price.

That is totally absurd.  BCBS etc is great, but come on.

Save yourself $50 and pick up a 4 pack of anything that is bourbon aged by Central Waters.  Sure it doesn't have the label, but I'd love to put them to taste test next to each other and have anyone but the most discerning of experts tell me there is a big difference.

$60?  GFY.

Edit: I'm sure they are dispensing 'rare' vintages, but seriously, its not such a difference in years in bottle.  I have a 2012 BCBS sitting in my basement... sure im excited, but I'm not $60 excited.

This beer is different than regular BCBS. Instead of the standard 8-10 year Heaven Hill barrels aged for 10 mo it's 35 year Heaven Hill Barrels and has been aged for 2 years.

[rocky_warrior]

They're legit. If you want to see them swing on by sometime and I'll show you around.

Also, this beer is great. It's right in line with the 1st BCBS Rare we did 5 years ago.

So, how about I swing by on Nov 13

[Chili]

So, how about I swing by on Nov 13

I can show you the outside of the warehouse that day.

[Chili]

Actually, $60 is right in line with the current market. Like it or not, GI invented the bourbon stout so they will trade on brand. Also like it or not, GI Rare is exactly what it is labeled.........rare. That adds value. An added like it or not, a two year aging in a 35 year old named barrel is going to add to the price.

All in all, at that price, there will be zero beads of sweat wondering if this will sell. It will be gone in a matter of minutes.

We actually just completed a 12 part web based documentary on the story of Bourbon County Brand Stout and released the first part today. You can view it here: http://www.gooseisland.com/gritandgrain.html

[rocky_warrior]

I can show you the outside of the warehouse that day.

So you're saying I have to enter the lottery like everyone else...

[Benny B]

I've got a 2010 Lambic currently aging in 25-year-old stainless steel in my basement.  I'm sure I'm not going to fool a BJCP veteran, but I could probably dupe a few rubes into thinking it was the best beer they ever tasted (even though it hit its peak in mid 2013).

I'm with Hards... at $60/bottle, it better look like this:

We actually just completed a 12 part web based documentary on the story of Bourbon County Brand Stout and released the first part today. You can view it here: http://www.gooseisland.com/gritandgrain.html

"Fact starts to blend with myth, and myth takes away from the process."

P.T. Barnum, eh?

[Spotcheck Billy]

I've got a 2010 Lambic currently aging in 25-year-old stainless steel in my basement.  I'm sure I'm not going to fool a BJCP veteran, but I could probably dupe a few rubes into thinking it was the best beer they ever tasted (even though it hit its peak in mid 2013).

I'm with Hards... at $60/bottle, it better look like this:



"Fact starts to blend with myth, and myth takes away from the process."

P.T. Barnum, eh?

http://goodbeerhunting.com/blog/2015/9/30/critical-drinking-what-beer-costs-why-we-need-more-flexibility-in-the-market

[Hards Alumni]

This beer is different than regular BCBS. Instead of the standard 8-10 year Heaven Hill barrels aged for 10 mo it's 35 year Heaven Hill Barrels and has been aged for 2 years.

At least it's different then.  I assume you've tried it.  Would you say the flavor profile is significantly different from BCBS?   That's kinda what I was implying  (albeit in a rather rude manner, for which I apologize). 

$60 is just off the charts expensive.  I love beer and pay out the nose for it, but I guess there is a line for me.

Now, would I love to try it?  Absolutely.

[Benny B]

At least it's different then.  I assume you've tried it.  Would you say the flavor profile is significantly different from BCBS?   That's kinda what I was implying  (albeit in a rather rude manner, for which I apologize). 

$60 is just off the charts expensive.  I love beer and pay out the nose for it, but I guess there is a line for me.

Now, would I love to try it?  Absolutely.

The sole impetus for my starting to homebrew imperials was because I was too cheap to pay $20 for a bottle of Dark Lord and too lazy to drive to Munster.

Now, I'm starting to scout for whiskey barrels.

[Spotcheck Billy]

The sole impetus for my starting to homebrew imperials was because I was too cheap to pay $20 for a bottle of Dark Lord and too lazy to drive to Munster.

Now, I'm starting to scout for whiskey barrels.

Why not just use toasted oak spirals soaked in your bourbon choice instead? You can only get 1 use out of an expensive barrel, the 2nd time won't be as good as the 1st use anyway. Spirals only cost about $10.