The Italy Streaming Disaster

[wadesworld]

What day you?

[tower912]

All that matters is that the young guys got reps and no one got injured. 

[ATL MU Warrior]

What day you?

Thursday. But I would have watched if it was available to watch. Love WFH

[wadesworld]

Thursday. But I would have watched if it was available to watch. Love WFH

Haha nice. I'll leave it as is.

[TallTitan34]

All that matters is that the young guys got reps and no one got injured.

Knock on wood. I believe there is still another game tomorrow.

[PointWarrior]

Where are the box scores they promised me?

[MuMark]

I get a whiff of bias in the available options.......but I'm probably just imagining it........

It reminds me of some of the push polls during election season.........can't wait for those to start again.....

[ZiggysFryBoy]

Brew should write a blog.

[Hards Alumni]

What day you?

I see you chose hyperbole.   

[Galway Eagle]

I don't believe this would be considered a best practice survey by any marketing research company

[wadesworld]

I see you chose hyperbole.   

In its descriptions? Sure. But the overall choices are all there. If you want boring definitions:

1) The marketing department is incompetent and I'm going to let them know about it.
2) This is a failed opportunity for me and other fans to watch our team in the summer.
3) I probably wouldn't commit to a couple hours of my work day being used to watch MU get a blowout win in an exhibition, but more information on it would be nice.
4) I'm fine with what they're doing.

I was low on my 10% of Scoopers would watch. Looks like 25% would've watched. So 25% of the absolute most diehard fans would've watched streams of these games. Which means it's probably not much of a lost opportunity or the major screwup a select few claim it is.

[Galway Eagle]

In its descriptions? Sure. But the overall choices are all there. If you want boring definitions:

1) The marketing department is incompetent and I'm going to let them know about it.
2) This is a failed opportunity for me and other fans to watch our team in the summer.
3) I probably wouldn't commit to a couple hours of my work day being used to watch MU get a blowout win in an exhibition, but more information on it would be nice.
4) I'm fine with what they're doing.

I was low on my 10% of Scoopers would watch. Looks like 25% would've watched. So 25% of the absolute most diehard fans would've watched streams of these games. Which means it's probably not much of a lost opportunity or the major screwup a select few claim it is.

Except thats not true due to the way you wrote the survey. You narrowed it down to only diehards or "didn't ruin my summer" I selected didn't ruin my summer but I would've watched. Plus this only assumes one's a diehard fan if they're on scoop. I'd take that 25% to scale on the other boards plus add in people who are just not into forums and add say 1% of diehard CBBfans in general (why? Because we're 1 of 2 teams returning ann AA, and a preseason national title contender) and then it 100% is the right decision to stream to boost engagement. Not to mention publicity from podcasts that'd have content to talk about (see Kansas & Purdue). In 2015 we had 500 views watching a team with zero hype play in Italy after a miserable year. If we can say that's up a small amount (underselling given expectations and last year) and it converts at a 2% rate then it's worth it. Regardless of what you or sultan think because if you don't convert that's fine and it's no skin off your nose. You to are literally against something that wouldn't change your life in the slightest and apparently wouldn't be the target market for.

Idk what you do for a living but my job is Senior Digital marketing analyst. Knowing the metrics behind these things is sort of my job and while I don't have access to their dashboards in general producing this content would've been seen as the right move. I've certainly seen weirder considerably more niche things turn a positive ROI.

[The Lens]

Here's where I'm at:

The last time Brew got mad at a coach, he and the blog boys teamed up, wrote something and got Wojo fired.

Now he has Shaka in his sights.

THIS is Mike Broeker's failure.  He should have streamed games just to protect Shaka. He didn't need to stream games for fans (bc no one cares and all this was was a complete boondoggle vacation) but he needed to stream games to placate the blog boys. If Brew blogs about this, Shaka is toast.

This isn't Lovell's University.  This isn't Shaka's University. This is Brew's U and we are way too close to have Brew calling for Shaka's head. 

I may start a poll asking who should replace Shaka?  I know there's an up & coming G League coach who loves to stream foreign trips. 

[lurch91]

All that matters is that the young guys got reps and no one got injured.

And that they were able to gain world experiences, giving them a new dimension and understanding of differing cultures (or is that too woke for some?).  From the photos and videos, looks like they are having a great time, while getting a little basketball in on the side.

[panda]

This thread rocks - we have someone who is LITERALLY a senior marketing analyst chiming in saying a scoop poll isn't up to industry standard lol

BTW results seem pretty cut and dry to me.

[Jay Bee]

Idk what you do for a living but my job is literally Senior Digital marketing analyst.

<bows 2 greatness>
#respeckIzDue

[Galway Eagle]

This thread rocks - we have someone who is LITERALLY a senior marketing analyst chiming in saying a scoop poll isn't up to industry standard lol

BTW results seem pretty cut and dry to me.

Happy? Got rid of literally  an appeal to authority wouldn't be laughed at in law, accounting, medicine but dammit it's marketing so screw the people in the industry everybody's opinions valid.

[The Sultan]

Happy? Got rid of literally  an appeal to authority wouldn't be laughed at in law, accounting, medicine but dammit it's marketing so screw the people in the industry everybody's opinions valid.

The authority is getting laughed at because wades didn't mean to put out some super well researched, authoritative poll.

[panda]

Happy? Got rid of literally  an appeal to authority wouldn't be laughed at in law, accounting, medicine but dammit it's marketing so screw the people in the industry everybody's opinions valid.

A true marketing man would never cave to the pressure of outside influence.

[muwarrior69]

When I saw the thread title I thought global warming dried up all the streams in Italy.

[swoopem]

Here's where I'm at:

The last time Brew got mad at a coach, he and the blog boys teamed up, wrote something and got Wojo fired.

Now he has Shaka in his sights.

THIS is Mike Broeker's failure.  He should have streamed games just to protect Shaka. He didn't need to stream games for fans (bc no one cares and all this was was a complete boondoggle vacation) but he needed to stream games to placate the blog boys. If Brew blogs about this, Shaka is toast.

This isn't Lovell's University.  This isn't Shaka's University. This is Brew's U and we are way too close to have Brew calling for Shaka's head. 

I may start a poll asking who should replace Shaka?  I know there's an up & coming G League coach who loves to stream foreign trips.

Don't forget about how pissed Brew is that mubb cancelled midnight madness. This is strike two for Shaka. God help us if he gets a strike three

[MU90620]

I think 95% of the people on here probably fall into the category of would have watched if available and nothing else (work) was going on, but don't really care that it's not.

[wadesworld]

The authority is getting laughed at because wades didn't mean to put out some super well researched, authoritative poll.

Yeah, this is where I'm at.  I didn't take the scientific method to this poll.  It was somewhat of a joke off of Hards's response to me saying 10% of the most diehard of diehards would even bother to watch the streams.  This poll shows I was wrong.  Maybe we would've had more than 13 people watching the stream.

But honestly, the idea that this is a major issue and/or major blown opportunity is blowing this way out of proportion.  Could they have had some marginal increase in interest?  I guess, but even that's a stretch in my mind.  I'm guessing they have the data from the past 2 foreign trips and if it was some giant cash cow they probably would've streamed this.  But they're probably banking more on winning a lot of basketball games that actually mean something to generate that cash.  That seems like a sound strategy to me.  They obviously have a reason for not streaming the games.  Whether it's Shaka doesn't want them streamed for one reason or another, they found the cost isn't worth the return, they want to intentionally piss off the fanbase, whatever it is, clearly this wasn't just some oversight or lack of effort.  It's simply not a big deal.

[ZiggysFryBoy]

Except thats not true due to the way you wrote the survey. You narrowed it down to only diehards or "didn't ruin my summer" I selected didn't ruin my summer but I would've watched. Plus this only assumes one's a diehard fan if they're on scoop. I'd take that 25% to scale on the other boards plus add in people who are just not into forums and add say 1% of diehard CBBfans in general (why? Because we're 1 of 2 teams returning ann AA, and a preseason national title contender) and then it 100% is the right decision to stream to boost engagement. Not to mention publicity from podcasts that'd have content to talk about (see Kansas & Purdue). In 2015 we had 500 views watching a team with zero hype play in Italy after a miserable year. If we can say that's up a small amount (underselling given expectations and last year) and it converts at a 2% rate then it's worth it. Regardless of what you or sultan think because if you don't convert that's fine and it's no skin off your nose. You to are literally against something that wouldn't change your life in the slightest and apparently wouldn't be the target market for.

Idk what you do for a living but my job is Senior Digital marketing analyst. Knowing the metrics behind these things is sort of my job and while I don't have access to their dashboards in general producing this content would've been seen as the right move. I've certainly seen weirder considerably more niche things turn a positive ROI.

Serious big dick energy here. 

Congrats on the promotion to Senior. 

[Galway Eagle]

Serious big dick energy here. 

Congrats on the promotion to Senior.

Thanks, was last September so a bit belated but I'll still take a cake or bottle of champagne if you wanna send one