Xavier 02/15/2023

[mubb3434]

Posting here & trading post to make sure these get used. My buddy can't make it tomorrow (he doesn't post on here), and has 2 lowers available for tomorrow. Section 119, row 15 seats 3/4. He is asking $70/ticket which looks like a great deal when looking at StubHub etc. Send me a note if interested.

[brewcity77]

Nah. I'm not sour grapes on the marketing like you.

At the end of the day we as fans know when the games are.  They shouldn't have to do major discounts for a game that decides 1st place.  We all know how to purchase tickets. It is on us.

Maybe the point should be to grow the fanbase, not just sell to the people who are already coming anyway.

[Scoop Snoop]

You very clearly do not understand marketing, so it's easy to say you are "not sour grapes on it".

One of the basic concepts is to promote greater interest and to influence the decision making of the customer. In this case, it is the Marquette fan. With a savvy, creative and imaginative marketing campaign, not only would most games be quickly sold out, but the level of passion would be reflected in the crowd. The buzz becomes contagious and feeds on itself. The "it is on us" attitude is about as far as one can get from marketing. Those four words showed us where you are on marketing.

The lyrics from a very old song say it all: "Don't criticize what you can't understand."

I have bumped this for you 03. You either did not read it or chose to ignore it.

Brew's post just above this motivated me to bump it.

[GoldenEagles03]

I have bumped this for you 03. You either did not read it or chose to ignore it.

Brew's post just above this motivated me to bump it.

I understand marketing, but when it comes to growing a fanbase, it is tough to market to those that didn't attend.

I seem to be one of the few (at least in my experience) that is a Marquette and only Marquette basketball fan that didn't attend the University.

Unless you are talking growing within the campus and alumni, but that seems to never have been an issue.

[Galway Eagle]

I understand marketing, but when it comes to growing a fanbase, it is tough to market to those that didn't attend.

I seem to be one of the few (at least in my experience) that is a Marquette and only Marquette basketball fan that didn't attend the University.

Unless you are talking growing within the campus and alumni, but that seems to never have been an issue.

There's loads of growth to be had within the alumni circles for sure, people got apathetic during Wojo and need to be redrawn in. Almost a decade of students were left with their highlight being 2/3 of a great season followed by an epic collapse with some slightly above average years mixed in. Those young alumni need to be drawn in. Not to mention the amount of student that had Covid years so the excitement was taken from them.

There's a decent amount of non MU grads on this board, idk what their affiliation is with family but I don't think you're as alone as you may think.

[GoldenEagles03]

There's loads of growth to be had within the alumni circles for sure, people got apathetic during Wojo and need to be redrawn in. Almost a decade of students were left with their highlight being 2/3 of a great season followed by an epic collapse with some slightly above average years mixed in. Those young alumni need to be drawn in. Not to mention the amount of student that had Covid years so the excitement was taken from them.

There's a decent amount of non MU grads on this board, idk what their affiliation is with family but I don't think you're as alone as you may think.

That's good to know!

As far as marketing. I just figure it's never as good and never as bad as we think. Always could be better, definitely could be worse. I think they've been pretty receptive to ideas especially this season.

[Galway Eagle]

That's good to know!

As far as marketing. I just figure it's never as good and never as bad as we think. Always could be better, definitely could be worse. I think they've been pretty receptive to ideas especially this season.

I think the campaigns generally are trying to achieve consideration and brand awareness. That's why we see bumps in attendance after a good season. I think short term attempts at conversions is rather futile given the turn around time

[withoutbias]

That's good to know!

As far as marketing. I just figure it's never as good and never as bad as we think. Always could be better, definitely could be worse. I think they've been pretty receptive to ideas especially this season.

This is...very confusing.  It's never as good and never as bad as we think?  So our thoughts are spot on, then?

[Scoop Snoop]

I understand marketing, but when it comes to growing a fanbase, it is tough to market to those that didn't attend.

I seem to be one of the few (at least in my experience) that is a Marquette and only Marquette basketball fan that didn't attend the University.

Unless you are talking growing within the campus and alumni, but that seems to never have been an issue.

I lived in Richmond for 20 years and knew the city and its people very well. It is not entirely fair to compare Richmond and Milwaukee in terms of growing a fan base, as Richmond has only an AA baseball team and little University of Richmond for A10 football. Milwaukee has both an NBA and MLB team and a huge base of Packer Backers.

With that said....Shaka, VCU, their energetic pep band, Havoc, etc. combined to form a fan base of people who were not alums. The media bought in and the entire effin' city became a gigantic fan base. So...I could not disagree with you more regarding the alleged difficulty of growing a fan base of non-alums. It is not a question of whether or not it can be done. With Shaka as the base, it already has been done. Whether Marquette ever figures this out, who knows?

Lastly, thanks for being a Marquette fan, alum or not. I think you know I needed to unload on you, but....are we good?

[Scoop Snoop]

There's loads of growth to be had within the alumni circles for sure, people got apathetic during Wojo and need to be redrawn in. Almost a decade of students were left with their highlight being 2/3 of a great season followed by an epic collapse with some slightly above average years mixed in. Those young alumni need to be drawn in. Not to mention the amount of student that had Covid years so the excitement was taken from them.

There's a decent amount of non MU grads on this board, idk what their affiliation is with family but I don't think you're as alone as you may think.

Thanks for posting this, Galaway. It is easy to forget the former fans who just got fed up. I do not blame them and the fact that posters here continued to follow the team does not make us superior. Welcome the returnees with open arms!

[brewcity77]

I have bumped this for you 03. You either did not read it or chose to ignore it.

Brew's post just above this motivated me to bump it.

Agree completely.

People ask "what can be done" or say "they'd rather stay home" as opposed to looking at problems like not selling out as an opportunity. Sell these as family four-packs. Offer "first Marquette game" specials for people bringing their kids. Offer a Valentine's Day special for couples. Eat the cost and donate them to local schools or boys and girls clubs, or reach out to donors and have them buy up the remaining to donate. Have additional flash sales. There's one tweet in the past week and zero mention of this on Instagram, maybe push more than one email advertisement.

The job of the marketing department is to get this out there to a broader audience. I get that it's easier to make excuses and throw your hands up (like they often seem to do) when it comes to why they can't pack the Fiserv. If they want to build a sustainable fanbase, selling a top-15 team and blasting that out repeatedly should be the priority, especially with relatively free advertising options like Twitter and Instagram. This is probably why hiring a social media director who had never been on Twitter before taking the job probably wasn't the best idea. He makes nice videos, but their efficiency at optimizing those videos for the platforms they use often just isn't there.

The Big East as a whole does a poor job on social media, and Marquette is no exception. On the YouTube account, the top 50 videos on the GoMarquette account are all from before the Shaka era (most are 7+ years old). Only one of the top-150 most viewed/liked are from the Shaka era, and that was his intro video. Social media is becoming more popular and engagement is going up, but at Marquette it is becoming less frequently viewed and engagement is going down. Maybe that's something they should work on.

[wadesworld]

One sure fire way to get me to ignore you is to continue blasting me with the same emails over and over again.  If I've seen one Tweet trying to get me to buy tickets to a specific game, I've seen a thousand.  I don't know many people who see a Tweet to buy X tickets, pass up on it, and then see it again and think, "Heck yeah, I need to be at this game!"

[brewcity77]

One sure fire way to get me to ignore you is to continue blasting me with the same emails over and over again.  If I've seen one Tweet trying to get me to buy tickets to a specific game, I've seen a thousand.  I don't know many people who see a Tweet to buy X tickets, pass up on it, and then see it again and think, "Heck yeah, I need to be at this game!"

If you see that tweet. And if you miss it, or only log into Twitter once a day or every couple days, or it isn't in your "For You" and you don't flip to "Following" these are easy to miss. But it's really the engagement that's most concerning. They hired a video guy and their video interactions have never been lower.

[GoldenEagles03]

I lived in Richmond for 20 years and knew the city and its people very well. It is not entirely fair to compare Richmond and Milwaukee in terms of growing a fan base, as Richmond has only an AA baseball team and little University of Richmond for A10 football. Milwaukee has both an NBA and MLB team and a huge base of Packer Backers.

With that said....Shaka, VCU, their energetic pep band, Havoc, etc. combined to form a fan base of people who were not alums. The media bought in and the entire effin' city became a gigantic fan base. So...I could not disagree with you more regarding the alleged difficulty of growing a fan base of non-alums. It is not a question of whether or not it can be done. With Shaka as the base, it already has been done. Whether Marquette ever figures this out, who knows?

Lastly, thanks for being a Marquette fan, alum or not. I think you know I needed to unload on you, but....are we good?

All good!

[GoldenEagles03]

This is...very confusing.  It's never as good and never as bad as we think?  So our thoughts are spot on, then?

Not confusing at all.

Some think the marketing is horrible, some think it is good.  Reality is, it is probably somewhere in between.

[panda]

The Milwaukee Milk Men run a lot of good promotions and it's still a struggle to get people through the gates.

Putting a quality product on the floor for multiple years in a row is 1000x more effective than the greatest marketing concepts known to man.

[MU82]

It is easy to forget the former fans who just got fed up. I do not blame them and the fact that posters here continued to follow the team does not make us superior. Welcome the returnees with open arms!

Those who got fed up from 2014-2021 ... I don't blame them, either. Welcome back!

But those who looked at Shaka's amazing work last season but still said they were leaving Marquette fandom forever ... good riddance, they're banned from the bandwagon. Same with those who never liked Shaka because of his race and/or his work promoting racial equity. Screw them, too, we don't need 'em.

[THRILLHO]

Not confusing at all.

Some think the marketing is horrible, some think it is good.  Reality is, it is probably somewhere in between.

Why?

[Goose]

I think the product on the court is the best marketing they can offer. They have done a great job this year.

I did not entirely stop watching the last couple of years of the Wojo era, but definitely pretty much checked out on my interest level. I have gone to more games, and spent more money on going to games, over the past two seasons than I did turning the last few pre pandemic seasons under Wojo. I went to games under Wojo and enjoyed many of them, but not enough to fully engage.

MU fans are out there, and more are coming back. If they keep winning, I would be surprised if there was not an uptick in attendance next season. MU has had at three road games this year, plus Ft. Myers, with very large MU crowds and that shows he excitement level is on the rise. This team has won back more fans with their play than any marketing idea out there.

Last point, students are a tough sell and looks like they are all in. Students have a lot of options in life and if they bought in, that is a great sign.

[Galway Eagle]

Shaka subtly hinting to the students to have better chants

https://m.youtube.com/watch?v=vrls8bS4ZVU&pp=QAFIAQ%3D%3D

[GoldenEagles03]

5.5 point favorite at the open for tomorrow.

[GoldenEagles03]

https://twitter.com/MarquetteMBB/status/1625616092625248287?t=O-THR8TujIoT117m2ssNlw&s=19

[PGsHeroes32]

https://twitter.com/JonRothstein/status/1625610191050776582

Sounds like Boum may not be his 100% self

[Newsdreams]

https://twitter.com/MarquetteMBB/status/1625616092625248287?t=O-THR8TujIoT117m2ssNlw&s=19

Marketing sucks

[TallTitan34]

https://twitter.com/MarquetteMBB/status/1625616092625248287?t=O-THR8TujIoT117m2ssNlw&s=19

I actually think the social media accounts are the best they have ever been.  Another outstanding video.