Fear the Deer....even more now

[ChicosBailBonds]

The Bucks last night at a viewing party at BMO Harris Bradley Center officially unveiled a "different color scheme and four new logos, a change that will officially debut at the end of the current season and playoffs," according to Charles Gardner of the MILWAUKEE JOURNAL SENTINEL. A 12-point buck is "replacing the traditional eight-point buck and becomes the primary logo under the franchise's new look" designed by N.Y.-based Doubleday & Cartwright. Good Land Green and Cream City Cream "will be the team's primary colors, and Great Lakes Blue will be used as an accent color." Black and white also "are included in the Bucks official new color palette." Gone is the red in the current Bucks uniforms, and "nowhere to be found is the purple that adorned uniforms" from the '90s through the '06-07 season. The jerseys "already have been designed but will not be revealed until early in the summer, likely before the NBA draft in June." Bucks VP/Strategy & Operations Alex Lasry said that a "classic look was preferred and something that reflected the city and state." Lasry: "It's simple but has a lot of pop. The franchise has a rich story behind it. It's about honoring the past and ushering us into the future of Bucks basketball." Gardner notes the tertiary logo "features the state of Wisconsin with the word BUCKS on it, a basketball over the city of Milwaukee and a blue outline." Lasry said that the logo "is important to emphasize the Bucks' connection with the state and the team's desire to develop a better relationship with communities throughout the state" (MILWAUKEE JOURNAL SENTINEL, 4/14).

ANIMAL INSTINCTS: Lasry said that Bucks execs "decided to retain green to honor the team's history in Milwaukee that dates back" to '68. In Milwaukee, Rich Kirchen noted the cream color "references cream city brick on older Milwaukee buildings." However, Lasry said that the makeover "was necessary to deliver a new message to fans." He added, "The old mark and old logo feel like an underdog and we don't want to be the underdog." Bucks VP/Marketing Dustin Godsey said that "it was important to make the deer more fierce." Gosey: "This is an animal that is something to be reckoned with" (BIZJOURNALS.com, 4/13). The AP's Genaro Armas noted the Bucks until now "have not had a logo that incorporated the state's geography." Lasry said that the process of creating the third logo "started long before the discussion about arena funding." Lasry said, "This has been a very local team for so long that we wanted to really give an ode to the state" (AP, 4/13). FOX SPORTS WISCONSIN's Andrew Gruman notes N.Y.-based logo designer Doubleday & Cartwright "has worked with Nike, Dick's Sporting Goods, LeBron James, Chris Paul and the NCAA during its five years of existence." The firm and the Bucks "were intent on steering away from trendy designs" in an effort to "focus on a brand that can represent the franchise for a lengthy period of time." Merchandise with the new primary logo is "currently on sale exclusively" at BMO Harris Bradley Center (FOXSPORTSWISCONSIN.com, 4/13).

[mu_hilltopper]

Saw that last night .. the new deer isn't terrible .. but the block lettering .. yuck.  

Then there's the Wisconsin / Bucks logo .. wow. Awful.

Looks like they went to K-Mart for the designs.

http://www.jsonline.com/sports/bucks/bucks-new-colors-logos-unveiled-b99480345z1-299631511.html

[GooooMarquette]

I like the colors, but the logos and lettering are pretty bad.

Anything to sell more jerseys....

[BrewCity83]

Here's a really interesting story about the creative process:

http://espn.go.com/nba/story/_/id/12664472/inside-look-milwaukee-bucks-logo-redesign

Lots of links to preliminary designs, etc.

[GGGG]

I think its fine. 

[shiloh26]

Saw that last night .. the new deer isn't terrible .. but the block lettering .. yuck.  

Then there's the Wisconsin / Bucks logo .. wow. Awful.

Looks like they went to K-Mart for the designs.

http://www.jsonline.com/sports/bucks/bucks-new-colors-logos-unveiled-b99480345z1-299631511.html

I actually liked the Wisconsin logo a lot, and better than the deer logo (I think the deer logo is fine - just that all new animal mascots now are obliged to look pissed off, which I'm not a huge fan of.)  I'm a big fan of the colors.  Green has always been a Bucks color, but the old red and purple secondary colors and associated logos vacillated between generic and ugly; the cream is unique and has a connection to the city.  The blue is nice too, provided they use it sparingly.  

[Sir Lawrence]

[MUfan12]

I don't care for the cartoon M, and wish they hadn't made the state outline so boxy. Outside of that, no complaints. Love the colors, like the upgraded deer, and think the block font will look really nice on the jerseys.

[ChicosBailBonds]

Saw that last night .. the new deer isn't terrible .. but the block lettering .. yuck.  

Then there's the Wisconsin / Bucks logo .. wow. Awful.

Looks like they went to K-Mart for the designs.

http://www.jsonline.com/sports/bucks/bucks-new-colors-logos-unveiled-b99480345z1-299631511.html

Yeah, the lettering is really strange to me, but I think they are trying to match it up with the hard angles they approached with the state.  There is no softness anywhere, all hard edged which I suspect they think ties into their "fierce" approach.  Some will like, some won't....I don't care for the lettering on the state, but all in the eye of the beholder.

[StillAWarrior]

I like the logo and the M secondary logo.  Lettering is awful, and I really don't like the Wisconsin one.  I like how the deer's chest is the same as the M in the secondary logo.  That's clever.  Colors are good too.  Overall, I'd say it's an improvement.

[wadesworld]

I think they're okay.  Not outstanding, but not bad.  Grantland's Uni Watch basically said the same about the logos, but said that the new uniforms that get released to the public in June are really nice.

[RushmoreAcademy]

I'm not a Bucks fan, but I like the change.  Color scheme is more appealing and modern looking.

[Groin_pull]

I dig it a lot.

[Litehouse]

I think it's great.  As added bonus they got rid of the red.

[mu03eng]

Overall, I'm pretty impressed by the logos.  I'm curious to see how and where they use the blue.  Like that there is a story to everything.  Not going to appease all people and I know the bars pretty low.....but as logo changes go this is definitely above average.

[Sir Lawrence]

I think it's great.  As added bonus they got rid of the red.

And I always liked the red trim with the green.  Reminds me of "up north." 

[BrewCity83]

Jabari Parker said last night that the neckline of the jerseys will be trimmed in blue to represent the blue collar work ethic of the team and city.

[chapman]

Why is the deer wearing a tuxedo?  And why are its eyes missing?  I guess both of those things do make it scarier.

Love the creme though.  Christmas colors were terrible from the beginning and had to go.

[Coleman]

Colors are an upgrade from the previous 2 color schemes.

Logo and lettering is pretty ugly. Should have kept the old logo and switched the colors.

[mu03eng]

Why is the deer wearing a tuxedo?  And why are its eyes missing?  I guess both of those things do make it scarier.

Love the creme though.  Christmas colors were terrible from the beginning and had to go.

Tuxedo is actually the stylized M embedded in the logo....like how M and B are embedded in the old school Brewer Logo

[Litehouse]

I like the Wayne's World reference in the official color names.
"Good Land Green", "Cream City Cream", and "Great Lakes Blue"

[StillAWarrior]

Tuxedo is actually the stylized M embedded in the logo....like how M and B are embedded in the old school Brewer Logo

I also like the basketball in the antlers.  Both the M on the deer's chest and the basketball in the antlers are kind of neat "hidden" elements consistent with the old Brewers logo.  If the article linked above about the creative process is to be believed, both were "happy accidents" that developed during the design process.

[Skatastrophy]

The best logo

[PuertoRicanNightmare]

I liked them.

On a side note, the worst logo in professional sports is the Detroit Lions. It's freaking terrible and their colors are just atrocious. That's a franchise with some history, can't they come up with some better?

[TallTitan34]

I liked them.

On a side note, the worst logo in professional sports is the Detroit Lions. It's freaking terrible and their colors are just atrocious. That's a franchise with some history, can't they come up with some better?

Tampa Bay Lightning is the worst.