Old Big East now the "American Athletic"

[Logi4three]

It sounds like a clothing brand because it is a trademark owned by an existing entity... Russell Brands, LLC owns the trademark AMERICAN ATHLETIC, INC. and there are other entities out there using some variety of this mark for other items (e.g., gymnastic and cheerleading equipment, shoes, etc.).  If they adopted a name without doing a trademark clearance that would be a major F-up. 

[Tums Festival]

If you count Boston College and Miami, then seven ACC schools came from the Big East (once all the known reshuffling is done).

CUSA is becoming the AAC
The old Big East is becoming the ACC

It's the circle of life, not to be confused with a circle jerk.

Former Big East schools now or scheduled to be in the ACC:

Boston College
Miami (FL)
Virginia Tech
Louisville
Notre Dame
Pittsburgh
Syracuse

So glad we're off that roller coaster!

[Niv Berkowitz]

Haaaaa.

http://espn.go.com/college-sports/story/_/id/9130997/former-big-east-named-american-athletic-conference

If CUSA is taken, go w/American.

Amer-i-caaaaaa.     (F*ck yeahh!!!)

[TheDOC816]

Better than the America 12 or whatever it was called before

[The Lens]

It could have been much, much worse. 

[MarquetteDano]

Former Big East schools now or scheduled to be in the ACC:

Boston College
Miami (FL)
Virginia Tech
Louisville
Notre Dame
Pittsburgh
Syracuse

So glad we're off that roller coaster!

And, might I add, for years ACC fans have stated that the Big East was overrated.  Too funny.

[Coleman]

Honestly, given the circumstances, American Athletic Conference is probably the best they could do. Its not a ridiculous number or geography that isn't represented by its teams. It doesn't scream mid-major. And it sounds better than Conference USA. Props to them for thinking of something decent.

We can poke fun at it all we want, but if we didn't get the Big East name, we'd have the AAC or something even worse.

[Silkk the Shaka]

It sounds like a clothing brand because it is a trademark owned by an existing entity... Russell Brands, LLC owns the trademark AMERICAN ATHLETIC, INC. and there are other entities out there using some variety of this mark for other items (e.g., gymnastic and cheerleading equipment, shoes, etc.).  If they adopted a name without doing a trademark clearance that would be a major F-up. 

Maybe they signed and EXCLUSIVE sportswear/apparel deal with the hottest name in the game - you guessed it - Russell Brands' subsidiary American Athletic.

[Litehouse]

Wow, I wonder if they even did a clearance search on the name.

http://www.americanathletic.com/

[sarcastro]

Hey!  American Athletic is the same brand that made my jock strap!

[The Lens]

If you count Boston College and Miami, then seven ACC schools came from the Big East (once all the known reshuffling is done).

CUSA is becoming the AAC
The old Big East is becoming the ACC

It's the circle of life, not to be confused with a circle jerk.

While CAA teams join the A-10.  IMO everyone is moving up but no one's getting better (except Louisville and maybe TCU).

[Litehouse]

I'd say Utah and Butler got better situation also.

[bilsu]

AAC to much like ACC.

[MarquetteDano]

AAC to much like ACC.

Like the MAC versus the MAAC.... confusing.

[slingkong]

It's the circle of life, not to be confused with a circle jerk.

I'll take "Dukie V's Meeting In Coach K's Office" for $1,000, Alex.