Travel Wisconsin Commercial Featuring Bo Ryan

[ShootinOutWallsofHeartach]

It makes no sense to use Bo Ryan in commercials. He is only liked by people *in* the state, which is not their target audience.

I've seen these commercials living in Illinois and they get ridiculed. Really a poor decision if the goal is to actually increase Wisconsin's tourism.

As my horse handicapper buddy used to loudly exclaim upon finding something in a past performance line in The Form indicating a likely long shot winner: "DING DING DING DING DING!!!!!"