Big East adds Tom Jernstedt as advisor

[ChicosBailBonds]

Engineer

Ackerman is guilty of uninspired leadership as well as failing to address the key deliverables vital to any restructuring/spin-off/launch. Her inability to recognize and accomplish these actions suggests she might not be the best fit for what should be an energizing assignment.

Her BoD should have told Akerman that not having organic staff to develop and deploy a Mar Comm program worthy of an impeccable brand was not an excuse. She should have been on the phone with Burson-Marsteller, ZAAZ, and SEOMoz on her very first day. Within one week those pros would have had the entire world thinking, talking and excited about The Big East. Instead we have nothing. Her default position seems to be to let FS1 do her brand management.

Some people cannot grasp the magnitude of her sins of omission. Frankly, my alma mater deserves better. I know my other alma maters would not accept such shoddy leadership from a steward of their brands. 

I'd love to know what kind of budget she has.  I'm guessing it is peanuts, hands tied.  Just knowing how many of these schools operate picking up the phone for those firms sounds good, but I suspect they would have laughed at what she had to spend. 

You guys would laugh at some of the budgets out there....absolutely laugh.

[ChicosBailBonds]

This article confirms the starting point....ground zero.

http://ajerseyguy.com/?p=7251

[keefe]

I'd love to know what kind of budget she has.  I'm guessing it is peanuts, hands tied.  Just knowing how many of these schools operate picking up the phone for those firms sounds good, but I suspect they would have laughed at what she had to spend. 

You guys would laugh at some of the budgets out there....absolutely laugh.

Chico,

Your Jersey guy article makes no mention of operating budget. You know as well as I that the BE can afford Burson-Marsteller, ZAAZ, SEOmoz, Metia, and Pop. You make it sound like she's out on the street with a tin cup. In any event, the bottom line is she has not accomplished what she should have by this date.