OT: Marquette Royalties Ranking (2006)

[Dish]

From Darren Rovell's blog entry today, part of a story on U of South Florida's merchandise flying off store shelves.

"According to the Collegiate Licensing Company, USF ranked 63rd in royalties last fiscal year. That ranked them ahead of the likes of Wyoming (64), Baylor (65), Marquette (66), UCF (67) and UTEP (68). But watch out Gonzaga (56), Fresno State (57), TCU (58) and Northwestern (59)--USF is guaranteed to have a record royalties year thanks to its 4-0 start. "

Edit: After some research, here is the top 75, it's not the easiset list to read, but is direct from CLC's site.

ATLANTA, Ga., (August 15, 2007) - The Collegiate Licensing Company (CLC) is pleased to announce its top-selling institutions and manufacturers for the fourth quarter of the 2006-2007 fiscal year. These rankings represent royalties reported July 1, 2006 through June 30, 2007 on all collegiate merchandise sold.

Notes of interest:
This marks the second consecutive year the University of Texas at Austin has ranked No. 1 in CLC's fiscal year-end rankings. Last year, UT broke the collegiate licensing record for most royalties earned in a single year.
The University of Florida was the biggest mover amongst top-10 institutions. The University gained three positions and finished the year at No. 3.

Other institutions making significant gains from last year in the top-75 rankings include Texas Christian University (+12), Georgetown University (+8), Boston College (+7), Oregon State University (+6), University of Nevada (+6), Boise State University (+5), University of Louisville (+5), Clemson University (+4), University of Nebraska (+4), Washington State University (+4), and Marquette University (+3)

Nike USA Inc. has occupied the top spot amongst collegiate apparel licensees since 1999.

EA Sports has maintained its No.1 status in non-apparel products since Q3 of 2003.

Top local licensee J&W Interest, a State College (Pa.) based collegiate apparel and non-apparel manufacturers, produces officially licensed product for Penn State University.

Top-75 Universities
(1.) The University of Texas at Austin (2.) University of Notre Dame (3.) The University of Florida (4.) The University of Michigan (5.) University of Georgia (6.) University of North Carolina (7.) The University of Alabama (8.) University of Oklahoma (9.) University of Tennessee at Knoxville (10.) The Pennsylvania State University (11.) Louisiana State University (12.) Florida State University (13.) Auburn University (14.) University of Nebraska (15.) University of Wisconsin (16.) University of Kentucky (17.) University of Illinois (18.) University of Arkansas Fayetteville (19.) University of Miami (20.) Clemson University (21.) University of South Carolina (22.) University of Kansas (23.) Duke University (24.) Oklahoma State University (25.) University of Minnesota (26.) The University of Arizona (27.) University of Louisville (28.) University of Maryland (29.) Texas Tech University (30.) Purdue University (31.) The University of Virginia (32.) Kansas State University (33.) Syracuse University (34.) Washington State University (35.) University of Missouri (36.) University of Washington (37.) Georgia Institute of Technology (38.) Oregon State University (39.) University of Mississippi (40.) Stanford University (41.) University of Pittsburgh (42.) University of Connecticut (43.) University of Colorado (44.) Boise State University (45.) University of Cincinnati (46.) Georgetown University (47.) The University of Montana (48.) University of Utah (49.) Boston College (50.) Brigham Young University (51.) Marshall University (52.) Colorado State University (53.) U.S. Military Academy (54.) United States Air Force Academy (55.) University of New Mexico (56.) Gonzaga University (57.) Fresno State University (58.) Texas Christian University (59.) Northwestern University (60.) Villanova University (61.) East Carolina University (62.) University of Memphis (63.) University of South Florida (64.) The University of Wyoming (65.) Baylor University (66.) Marquette University (67.) University of Central Florida (68.) University of Texas El Paso (69.) University of Nevada (70.) University of Houston (71.) Southern Illinois University (72.) Texas State University - San Marcos (73.) Tulane University (74.) University of Delaware (75.) Temple University

[mu_hilltopper]

I imagine there's a high correlation between alumni base and the product rankings.  Giant Public schools will have exponentially more possible customers than smaller schools. -- And 2 sport schools (or 3 sports) will also have a tremendous leg up on that ranking.

[muwarrior87]

not to mention just people living in the state that grow up following that school's sports.  Bayshore Mall's Kohl's Department Store is one of the only places I see MU apparel where just about every other Kohl's in WI has Madison apparel just because more people follow the school as well since it is associated with the state.

[ChicosBailBonds]

I am shocked we are that high to be honest.  For years we did almost nothing with CLC because the book store had basically a monopoly on apparell.  Their approach was not volume but price where CLC is exactly the opposite.

The university must have given CLC more items to sell over the years, though it's still paltry compared to many schools.

[4everwarriors]

You don't have to be a marketing genius to increase Marquette's royalties. A return to the just and proper nickname would take care of this issue.

[muwarrior87]

You don't have to be a marketing genius to increase Marquette's royalities. A return to the just and proper nickname would take care of this issue.

There aren't too many people that will debate this. Does it have to be brought up whenever applicable? I think we pretty much all feel the same way.

[Sir Lawrence]

You don't have to be a marketing genius to increase Marquette's royalties. A return to the just and proper nickname would take care of this issue.

Nickname, schmickname.  Give me a break.  Texas State University - San Marcos is at 72, we are at 66.  What is their nickname?  I dunno, and either do you.  How about number 47, The University of Montana--the Grizzlies:

""Monte" (short for Montana) was born in the mountains of Missoula in the Fall of 1991. The 2002-03 and 2004-05 National Champion Mascot of the Year (Capital One/ESPN) has evolved into a motorcycle riding, break dancing, back flipping, slam dunking, movie making, crowd surfing, goal post smashing, prank pulling superstar that makes the women of Montana swoon."

If you knew that, I applaud you.  In my opinion the ranking has nothing to do with nicknames or mascots, but everything to do with:  1.  success on the playing field(s);  2.  alumni base;  3.  multiple sports schools. 

I hate Notre Dame, but you have to be impressed with #2 in the land.  How does USC not crack the top ten? The money quote for me is:  Other institutions making significant gains from last year in the top-75 rankings include Texas Christian University  (blah, blah, blah) and Marquette University (+3)

I've said it before and I'll say it again--they can call us the "Paralytic Afterbirths" if they want to, but as long as we win, we'll be fine.

By the way, Gonzaga?  56?  C'mon!  Get thee to the Spirit Shop!

[ChicosBailBonds]

Sir Lawrence, that's the point with Gonzaga.  Out here in California I can buy a Gonzaga hat easily, because they allow CLC to produce them and sell them nationwide.  It's a lot harder for me to buy a MU hat out here because MU holds the reigns so tightly on where you can buy merchandise.

[MUBasketball]

4ever, honestly, get a life and move on. Wow. I've never seen a person piss and moan constantly over something so pointless. It's not the 70s anymore, we aren't the Warriors. Move on, and get over it.

[Sir Lawrence]

Sir Lawrence, that's the point with Gonzaga.  Out here in California I can buy a Gonzaga hat easily, because they allow CLC to produce them and sell them nationwide.  It's a lot harder for me to buy a MU hat out here because MU holds the reigns so tightly on where you can buy merchandise.

Gotcha.  Didn't know that.  The point I was trying to make was that it's not about the nickname. 

[StillAWarrior]

Sir Lawrence, that's the point with Gonzaga.  Out here in California I can buy a Gonzaga hat easily, because they allow CLC to produce them and sell them nationwide.  It's a lot harder for me to buy a MU hat out here because MU holds the reigns so tightly on where you can buy merchandise.

Chico -

I find it totally amazing that Ohio State is not on that list.  Perhaps its because I live here and it is not a fair representation, but they seem to sell a LOT of merchandise.  They've got a huge alumni base, it's a populous state and they have many successful programs.  Is it just that Ohio State doesn't deal with CLC?  Or is it something else.  I simply refuse to believe that Ohio State is not in the top 75 in the nation for NCAA merchandise.

[Ahoya06]

I agree about MU needing to do more licensing outside of the Spirit Shop. I'm in Chicago, which A) Has a ton of alums, and B) Is close enough to MU that the local papers cover the team. That said, there's no reason why I shouldn't be able to go into any department store with a sports apparel section, or at the very least into an actual sports store, and not find MU stuff. Unfortunately though, I've only seen a few isolated t-shirts and hats, here and there...

[PuertoRicanNightmare]

The reason we're so low is because no self-respecting person would buy merchandise with our embarrassing nickname/mascot on it...especially alumni. It will NEVER be accepted.

[mu_hilltopper]

While true, the Warrior name is preferred .. most, people, including a Warrior loyalist like myself, will buy something anyhow.  That's why they stock non-bird items that just say MU.

Those who refuse to buy ANYTHING are the 1% crowd.

[MU Chi_IL]

You can always shop online, don't be afraid of the internet fellas, it is not a dump truck!

Golden Eagle
http://shop.marquette.edu/

Lids
http://www.lids.com/did/805

[Sir Lawrence]

You can always shop online, don't be afraid of the internet fellas, it is not a dump truck!

Golden Eagle
http://shop.marquette.edu/

Lids
http://www.lids.com/did/805

33 caps at www.lids.com, and  two have the words "Golden Eagles", one has the bird logo, and one has some Chinese "Kanji" symbol for "eagle."  That leaves 29 opportunities to support your team without any nickname or mascot worries. 

[Ahoya06]

I disagree about the nickname thing as well. I personally don't own/plan to buy anything with the bird on it, save for free stuff and an exception I made for '03 swag. However, I have never felt that there weren't options for me without the bird. The problem is MU making that stuff available outside of the AMU/website, not its existence.

[ChicosBailBonds]

EDIT:  My apologies, thank you for the clarification Dale. 


http://www.clc.com/clcweb/publishing.nsf/Content/Federal+Court+Rules+Schools+Can+Protect+Their+Colors


FEDERAL COURT RULES SCHOOLS CAN PROTECT THEIR COLORS
LSU, OHIO STATE, OKLAHOMA, USC AND THE COLLEGIATE LICENSING COMPANY WIN LANDMARK CASE



ATLANTA, Ga., (July 31, 2006) -- In a significant ruling that establishes an important precedent for the collegiate licensing industry, the United States District Court Eastern District for Louisiana has ruled that universities can protect their school color schemes as trademarks against unlicensed use by companies.

In a landmark decision, the Court granted summary judgment in favor of Louisiana State University, The Ohio State University, the University of Oklahoma, the University of Southern California and The Collegiate Licensing Company (CLC), the nation's largest collegiate trademark licensing company, holding Defendant Smack Apparel Company (http://www.smackapparel.com/index.php) liable for intentional trademark infringement based on its use of the recognizable and historic colors of some of the nation's most powerful collegiate athletic teams.

"This ruling further validates the efforts of universities to protect their brands against unlawful use of their respective trademarks, colors, and other identifying indicia," said Bruce Siegal, Senior Vice President and General Counsel for The Collegiate Licensing Company. "This also serves to protect the marketplace position of legitimate retailers and licensees who deserve to be protected against competition from infringers."

The ruling means that the Defendant can no longer use LSU's purple and gold and Oklahoma's crimson and cream, Ohio State's scarlet and gray, and USC's cardinal and gold in producing apparel that refers, but not necessarily by name, to those universities.

The Court's decision is important in that few courts across the country have ever directly addressed the issue of color schemes as stand-alone trademarks.

"The University is pleased that the court has confirmed that our Scarlet and Gray color scheme is an integral and protectable component of our brand message," said Rob Cleveland, Assistant Director of Trademark & Licensing Services, The Ohio State University. "This serves to validate 128 years of Scarlet and Gray tradition and ultimately strengthen our position in the stream of commerce."

The Plaintiffs were represented by Kilpatrick Stockton LLP.

[Eye]

Chicos:

OT here, and I posted this on the Scout board, too, but wanted to make sure you saw this. With the addition of the Relevant Radio station in Port Washington to the radio network, I decided to drop an e-mail to the PD of the Relevant Radio affiliate here in La Crosse. As someone who used to do this for a living, anything I'm missing in my e-mail? Thanks.

Mr. Strub:

I am an alumnus of Marquette University, and found out today that a Relevant Radio station in Port Washington will be carrying Marquette's men's basketball games this season. I was just wondering if any consideration has ever been given to carrying Marquette's games on your AM station in La Crosse. If you were not aware, La Crosse Aquinas graduate Scott Christopherson will be a freshman for MU this season.

For your information, below is a portion of a press release from the MU athletics department today.

Thanks for your consideration and I look forward to hearing your response.

Marquette Radio Network Expands For 2007-08 Campaign
WPJP 100.1 FM Is Newest Addition
Milwaukee – A new affiliate and an expanded coverage area highlight the Marquette Radio Network, which spans from northern Wisconsin to Indiana, for the 2007-08 men's basketball season.

WPJP 100.1 FM (Port Washington) is the newest member of the 12-station network, which features ESPN Radio 1510 AM/1290 AM (Milwaukee) as its flagship. 

"This is a perfect fit for us as a Catholic radio station," said Neil Robbins, WPJP Operations Manager.  "We're very excited to be carrying Marquette basketball on Relevant Radio 100.1 FM."

[ChicosBailBonds]

Eye

Good idea, I hope it receives traction.  I traveled the state in 1998 in an attempt to sign up additional outlets on the radio network.  I think we added 3 that year but lost one.  The biggest obstacles we had were the following

1) High school sports on Fridays and Saturdays which they would not trump
2) Wisconsin football contract which required those stations to take basketball as well (back then UW-madison hoops was not good and many of these stations told me they would drop UW hoops in a heartbeat if they weren't contractually obligated to keep them....that wouldn't be the case today as the Badgers are now good, but back then their history was that of a poor team.
3) Costs of obtaining the signal.  Is it provided over a fiber line and who's paying for it.  Etc

I'm sure some of the above has changed, but high school sports is a big ratings boost for those local stations that want to support the local community.

[Eye]

Chicos:

You probably talked to the station I worked for at the time in La Crosse then in 1998. This is actually the frequency I used to work for, before a sale about a year ago and format change. I stopped working for them about 3 or 4 years ago. I now do some games for local access TV in addition to my normal job.

The reason I figured this might be worth taking a shot at is because they wouldn't have to deal with all of the other contracts (Wisconsin-Madison, very good job by them to be honest that they make stations take on some women's games and hockey to be able to carry football and basketball) that a sports station would. And they don't do any high school sports currently. Probably don't have any sports of any nature as far as I know. We'll see how it turns out. I figure the worst that can happen is the PD says no.

[Coach Norman Dale]

I find it totally amazing that Ohio State is not on that list.  ...  Is it just that Ohio State doesn't deal with CLC?  Or is it something else. 

Ohio State is not part of CLC; instead:

"The Ohio State Trademark Licensing Program is a proud member of the Collegiate Licensed Properties Association (CLPA) and requires all licensed companies to display the CLPA label on any product bearing Ohio State licensed trademarks.

The Collegiate Licensed Properties Association (CLPA) is a non-profit organization made up of colleges and universities who manage their own licensing program, or partner with the Licensing Resource Group (LRG) for trademark management services."

http://www.trademark-licensing.ohio-state.edu/sample_pages/clpguidelines.htm

So it has nothing to do with CLC and the lawsuit cited by Chico's.  (And, for the record, CLC was not sued, Smack Apparel was, and CLC was a victorious Plaintiff along with the schools, including Ohio State).  So OSU limits its licensees and availability of its products by the manner in which it handles its program.  In my opinion, if they were with CLC the stuff would be much more widely available.

My theory as to why you cannot find more Buckeye merchandise is that store buyers, like a lot of other people, probably hate the smug way OSU alums refer to their school as THE Ohio State University!   

[ChicosBailBonds]

Norman, thank you for the clarification