MUScoop

MUScoop => Hangin' at the Al => Topic started by: jficke13 on December 13, 2012, 02:06:07 PM

Title: Ohio Media Markets Question
Post by: jficke13 on December 13, 2012, 02:06:07 PM
To those of you who know more about media markets could someone tell me if Northern and Southern Ohio are considered separate media markets?

Someone on some thread said that having Xavier makes Dayton a useless add from a media market standpoint. I lived near Cleveland for a brief time and I didn't feel like I got any Cincy-related media exposure.
Title: Re: Ohio Media Markets Question
Post by: 🏀 on December 13, 2012, 02:07:26 PM
I have no idea to the answer of this question.

I do know that one quote that has provided me a lifetime of insight is "Nothing good ever comes from Ohio."
Title: Re: Ohio Media Markets Question
Post by: Real Chilly Podcast on December 13, 2012, 02:08:19 PM
I believe there are three:  Cleveland/Akron, Columbus, Cinci/Dayton
Title: Re: Ohio Media Markets Question
Post by: jficke13 on December 13, 2012, 02:09:14 PM
Hmm, I'm not saying you're wrong (obviously I have no idea, that's why I asked), but I would have thought Dayton was far enough from Cincy to be separate in some way.
Title: Re: Ohio Media Markets Question
Post by: Real Chilly Podcast on December 13, 2012, 02:13:33 PM
I'm sure Dayton has it's own local TV networks, but for national viewership purposes I'm pretty sure it's lumped with Cinci.

Browns games air up north, Bengals games in Dayton/Cinci
Title: Re: Ohio Media Markets Question
Post by: Norm on December 13, 2012, 02:18:17 PM
TV markets in Ohio:

Cleveland/Akron (#18)
Columbus (#32)
Cincinnati (#35)
Dayton (#63)
Toledo (#76)
Youngstown (#110)
Title: Re: Ohio Media Markets Question
Post by: Kramerica on December 13, 2012, 02:18:22 PM
I live in Dayton and we have our own TV stations, but Dayton is only about 50 miles from Cincinnati.  Essentially, Dayton and Cincinnati are the same media market.  I want Dayton and Xavier in a new conference for the selfish reason of getting to go to more Marquette games.  
Title: Re: Ohio Media Markets Question
Post by: 🏀 on December 13, 2012, 02:18:56 PM
This may help. It's a football map for this upcoming week.

(http://i50.tinypic.com/f35504.jpg)
Title: Re: Ohio Media Markets Question
Post by: ATL MU Warrior on December 13, 2012, 02:21:33 PM
You are in luck...I work with this kind of data for a living.

Ohio has the following TV Designated Marketing Areas (DMAs) as defined by Nielsen:

Cleveland   1,538,000 HHs
Cincinnati      929,700
Columbus      921,400
Dayton         529,800
Toledo          447,600
Youngstown  269,700
Lima              40,300
Title: Re: Ohio Media Markets Question
Post by: MU Fan in Connecticut on December 13, 2012, 02:23:38 PM
Try this link.
http://www.tvb.org/measurement/131627

Then click the TV Household DMA Ranks link to a PDF.
Title: Re: Ohio Media Markets Question
Post by: jficke13 on December 13, 2012, 02:26:32 PM
I actually kind of had in my head that Dayton was farther north, at least north of Columbus. If they're that close I can see how they're lumped in together.
Title: Re: Ohio Media Markets Question
Post by: chapman on December 13, 2012, 02:27:16 PM
Quote from: Norm on December 13, 2012, 02:18:17 PM
TV markets in Ohio:

Cleveland/Akron (#18)
Columbus (#32)
Cincinnati (#35)
Dayton (#63)
Toledo (#76)
Youngstown (#110)


Do, does adding Xavier (Cincinnati) do enough to penetrate Dayton?  If yes, no need to be redundant and the Richmond market is as good an add.  If no, Dayton is an ok fit.    

Here's the cute list btw: http://www.sportstvjobs.com/resources/local-tv-market-sizes-dma.html  

Also, New Orleans is #51...kind of makes the Tulane addition look even more silly.
Title: Re: Ohio Media Markets Question
Post by: eroc830 on December 13, 2012, 03:24:17 PM
I lived in Dayton for a year and was impressed at how big of a college basketball town it was.  Thats why the First Four is there every year, they fill up the building.  I agree with Kramerica about the TV market that it could be lumped into Cincy despite having its own local TV news.  Dayton may not be a true distinct TV market but does have a great college basketball following.  So, while adding Dayton would not bring in a huge market, it would certinly bring in good college basketball fans.     
Title: Re: Ohio Media Markets Question
Post by: brewcity77 on December 13, 2012, 03:39:52 PM
Quote from: eroc830 on December 13, 2012, 03:24:17 PM
I lived in Dayton for a year and was impressed at how big of a college basketball town it was.  Thats why the First Four is there every year, they fill up the building.  I agree with Kramerica about the TV market that it could be lumped into Cincy despite having its own local TV news.  Dayton may not be a true distinct TV market but does have a great college basketball following.  So, while adding Dayton would not bring in a huge market, it would certinly bring in good college basketball fans.     

That is one thing I didn't think of. I realize the First Four are probably the least watched games of the tourney, but with the addition of 12-seeds to that mix their is more value to those games. Having the announcers say constantly over a 2-day span to open the NCAAs that they are broadcasting from Dayton, home of the NBE's Dayton Flyers is a positive for the league.

It's not massive, it may not even be enough to get them in ahead of schools like SLU or Creighton, but it is a point in their favor.
Title: Re: Ohio Media Markets Question
Post by: MU82 on December 13, 2012, 04:03:16 PM
Quote from: ATL MU Warrior on December 13, 2012, 02:21:33 PM
You are in luck...I work with this kind of data for a living.

Ohio has the following TV Designated Marketing Areas (DMAs) as defined by Nielsen:

Cleveland   1,538,000 HHs
Cincinnati      929,700
Columbus      921,400
Dayton         529,800
Toledo          447,600
Youngstown  269,700
Lima              40,300

This clinches it. I want the Lima U. Beans in our new conference!
Title: Re: Ohio Media Markets Question
Post by: Aughnanure on December 13, 2012, 04:08:42 PM
Matchups over markets.
Title: Re: Ohio Media Markets Question
Post by: Niv Berkowitz on December 13, 2012, 04:09:50 PM
Quote from: Norm on December 13, 2012, 02:18:17 PM
TV markets in Ohio:

Cleveland/Akron (#18)
Columbus (#32)
Cincinnati (#35)
Dayton (#63)
Toledo (#76)
Youngstown (#110)


You'll get very little viewership of whatver-this-conference-is-called from Columbus. It lives/breathes/is-populated-by OSU inbreds.
Title: Re: Ohio Media Markets Question
Post by: Skatastrophy on December 13, 2012, 04:25:22 PM
Quote from: Aughnanure on December 13, 2012, 04:08:42 PM
Matchups over markets.

Always.
Title: Re: Ohio Media Markets Question
Post by: ChicosBailBonds on December 13, 2012, 06:26:38 PM
Quote from: Norm on December 13, 2012, 02:18:17 PM
TV markets in Ohio:

Cleveland/Akron (#18)
Columbus (#32)
Cincinnati (#35)
Dayton (#63)
Toledo (#76)
Youngstown (#110)


Lima is also a market
Title: Re: Ohio Media Markets Question
Post by: the eagle on December 13, 2012, 06:36:58 PM
Cleveland/Akron guy here.  It's all Ohio State here.  Unless you have children/friends/family at other in state schools, they are not really followed around here.  In terms of bball, outside of OSU, you hear about Xavier once in a while.  For as large as Cleveland/Akron is, there really are no big time schools in this area regarding college sports (Akron, Kent State, Cleveland State, Youngstown St. (reaching)).  The majority of the other "larger" schools in the state fit similar to these few as well (MAC schools).  Columbus may be two hours away, but Cleveland/Akron are OSU homers.
Title: Re: Ohio Media Markets Question
Post by: Dawson Rental on December 13, 2012, 06:49:02 PM
Quote from: the eagle on December 13, 2012, 06:36:58 PM
Cleveland/Akron guy here.  It's all Ohio State here.  Unless you have children/friends/family at other in state schools, they are not really followed around here.  In terms of bball, outside of OSU, you hear about Xavier once in a while.  For as large as Cleveland/Akron is, there really are no big time schools in this area regarding college sports (Akron, Kent State, Cleveland State, Youngstown St. (reaching)).  The majority of the other "larger" schools in the state fit similar to these few as well (MAC schools).  Columbus may be two hours away, but Cleveland/Akron are OSU homers.

I've always wondered what it would take to get Cleveland State elevated to the point where they were a major basketball school.  Could being in a top league lift their boat, so to speak?
Title: Re: Ohio Media Markets Question
Post by: the eagle on December 13, 2012, 07:09:25 PM
Quote from: LittleMurs on December 13, 2012, 06:49:02 PM
I've always wondered what it would take to get Cleveland State elevated to the point where they were a major basketball school.  Could being in a top league lift their boat, so to speak?

I don't see it, but that's my opinion.  It's a big commuter school.  People get excited when CSU wins the one big game they win every year on a Saturday, but by Monday, people have forgotten.  I don't think the consist attention to the athletic program will ever happen in the foreseen future.  Again, my opinion.
Title: Re: Ohio Media Markets Question
Post by: Eye on December 14, 2012, 12:07:56 PM
Not completely directly relevant, but lived near Mansfield for 3 months a few years back (went to the game at WV the last week of '09, ugh).

Order of sports importance in Mansfield (approximately halfway between Columbus and Cleveland).
1. Ohio State football
2. Ohio State football
3. Ohio State football
4. Cavs (LeBron's last year, I would assume would be a lot lower now)
5. Ohio State football
6. Ohio State football
7. Indians
8. Browns
9. Ohio State basketball
10. Bluejackets

Summary - No one in Columbus or north and east cares about college basketball at tOSU, let alone college basketball anywhere else in the state. It's why I always liked being in a league with UC. They're in a similar spot to MU.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 01:06:56 PM
Quote from: LittleMurs on December 13, 2012, 06:49:02 PM
I've always wondered what it would take to get Cleveland State elevated to the point where they were a major basketball school.  Could being in a top league lift their boat, so to speak?

I'm a new poster, I just joined the board.  I grew up in Dayton and now live in Cincinnati.

I don't think CSU basketball is big in Cleveland due to the Cavs.  CSU is also in the Horizon League, so that is a bit of drawback.  In a similar way, I think Butler doesn't draw as well as they should, considering their recent success, because of the Pacers.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 01:31:04 PM
Dayton is growing to the south, and Cincinnati is growing to the north.  Downtown Dayton is about 60 miles north of downtown Cincinnati, it's about an hour drive.  The Dayton/Cincinnati area is sort of one big metropolitan area, but at the same time, Dayton has its own network affiliates(ABC/CBS/NBC/FOX), its own newspapers, radio stations, etc., so it is its own market.

If you asked anybody from around here, or that has ever lived here, I think they would say that Dayton is its own separate and distinct market.

College basketball is big in Dayton.  The Flyers are a big draw.  Dayton has been in the top 35 in national attendance ever since the UD Arena opened for the 1969-1970 season.  Dayton averages about 12,500/game.

For selfish reasons, I'd like to see Dayton be picked to join the new conference.

Honestly, I think the Dayton area would deliver more tv viewers than either the Cincinnati area(Xavier fans)or the Indy area(Butler fans).  And I'm not just saying that because I'm a Dayton fan.  I also have some friends that are Xavier fans, and I go to Xavier games quite frequently.

Dayton outdraws both X(average a little over 10,000/game)and Butler(averages around 7,000/game), and the intensity/fervor of the Dayton fan base IMO is significantly greater than the intensity/fervor of the X or Butler fan bases.  I've been to games at all 3 schools.

If you asked X and Butler fans who has the biggest/most fervid fan base of the 3 schools, I think they would honestly say UD has the biggest/most fervid fan base.  More Dayton fans show up in Cincinnati to watch Dayton play X than any other opponent X plays, including Cincinnati.  Dayton fans also travel very well.  Mike DeCourcy, of the Sporting News, called Dayton's fans the most loyal fan base in the country per this article:

http://www.daytondailynews.com/blogs/content/shared-gen/blogs/dayton/daytonflyers/entries//2012/12/

"But DeCourcy is familiar with the Flyers and their drawing power and believes they should be the second or third choice of the new league.

"I've been everywhere, and I really firmly believe they have the most loyal fans in American sports," he said. "I was there covering Memphis in the mid-1990s when the Flyers won 10 games (combined) in two years, and the building was still close to full. I've never seen anything like that before or since."

But, I do understand the reluctance to add UD.  Dayton has not performed as well as a lot of its fans would have liked.  But, we have a new coach, Archie Miller, and IMO UD is on the rise.  IMO, UD greatly underachieved under former coach Brian Gregory, who is now at Georgia Tech.

IMO, the new conference would make a very smart move adding UD.  Again, IMO UD is on the rise, and UD will deliver a lot of tv viewers and bring with it a rabid fan base.
Title: Re: Ohio Media Markets Question
Post by: 🏀 on December 19, 2012, 01:31:33 PM
Quote from: dayton flyers on December 19, 2012, 01:06:56 PM
I'm a new poster, I just joined the board.  I grew up in Dayton and now live in Cincinnati.

I don't think CSU basketball is big in Cleveland due to the Cavs.  CSU is also in the Horizon League, so that is a bit of drawback.  In a similar way, I think Butler doesn't draw as well as they should, considering their recent success, because of the Pacers.

The Bucks aren't holding Marquette's attendance back.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 01:43:46 PM
As far as the media markets in Ohio, it is:

--Cleveland/Akron/Canton/Youngstown sort of all in one.  I don't know as much about the Cleveland area.

--Columbus

--Toledo/maybe mix in Detroit some

--Dayton

--Cincinnati

--the southeastern portion of the state is pretty rural with no major cities

Dayton and Cincinnati pull for the Cincinnati Reds and Cincinnati Bengals.  There are some Cleveland Browns fans in Dayton and probably Cincinnati too.  There seem to be Browns fans all over the state.  Dayton has the Dayton Dragons, a minor league affiliate of the Reds.

Columbus is all Ohio State.  There are some Bengals and Reds fans in Columbus though.  Columbus has its own NHL team too, the Blue Jackets.

Toledo is probably all Ohio State.

I'm pretty sure the Cleveland area is all Ohio State.  Cavs/Indians/Browns

The southeast portion of the state is probably a mix between Cleveland/Cincinnati pro teams.
Title: Re: Ohio Media Markets Question
Post by: jficke13 on December 19, 2012, 01:52:37 PM
Quote from: dayton flyers on December 19, 2012, 01:31:04 PM
Honestly, I think the Dayton area would deliver more tv viewers than either the Cincinnati area(Xavier fans)or the Indy area(Butler fans).  

I'm not disputing this (honestly I have no idea if it's true or false). However, all of this realignment business seems to be less about *viewers* and more about cable subscribers in a geographic area. That's why Rutgers football, which is no Michigan or Ohio St., gets the invite to the Big?. They are adding cable subscribers 1st, viewers 2nd.
Title: Re: Ohio Media Markets Question
Post by: ChicosBailBonds on December 19, 2012, 01:54:02 PM
Quote from: lawwarrior12 on December 19, 2012, 01:52:37 PM
I'm not disputing this (honestly I have no idea if it's true or false). However, all of this realignment business seems to be less about *viewers* and more about cable subscribers in a geographic area. That's why Rutgers football, which is no Michigan or Ohio St., gets the invite to the Big?. They are adding cable subscribers 1st, viewers 2nd.

Well, that's true because the Big Ten owns their own network (well, 51% of it).  So the dollars work on subscribers in core territories.

For other conferences, where they don't own the networks, it's a different play because a third party controls the rights (ESPN, SNY, MSG, NBC, or whomever).

Title: Re: Ohio Media Markets Question
Post by: Skatastrophy on December 19, 2012, 01:58:32 PM
I hope that Dayton is in the new conference.  Some of you guys hate them so much (for reasons I don't understand) that I'd be a shame to throw that away!  You're *supposed* to hate some teams in your conference :)

Bring on the Flyers!
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 01:59:08 PM
Quote from: lawwarrior12 on December 19, 2012, 01:52:37 PM
I'm not disputing this (honestly I have no idea if it's true or false). However, all of this realignment business seems to be less about *viewers* and more about cable subscribers in a geographic area. That's why Rutgers football, which is no Michigan or Ohio St., gets the invite to the Big?. They are adding cable subscribers 1st, viewers 2nd.

That's true, I can't dispute that.  Per Wikipedia, the Cincy metro area has 2.1 million people(27th in US), while the Dayton metro area has 845k people(62nd in US)

http://en.wikipedia.org/wiki/Cincinnati,_Ohio

http://en.wikipedia.org/wiki/Dayton,_Ohio


SLU averages about 6,200/game I believe.

As far UD vs. SLU, from the DDN article I posted:


If the Catholic 7 want to expand their footprint and are concerned only about TV markets, then SLU probably wins out. If it's a comparison of basketball programs, UD is a no-brainer.

The Billikens made the NCAA tournament last year and won a game, but it was their first appearance since 2000. They've had two NIT berths in that span.

The Flyers have played in four NCAA tourneys and reached the NIT six times since 2000. They've never failed to finish in the top-35 nationally in attendance since UD Arena opened in 1969-70. And they play in a venue that's hosted more NCAA tourney games than any other arena in history.
Title: Re: Ohio Media Markets Question
Post by: ChicosBailBonds on December 19, 2012, 02:05:46 PM
Quote from: Skatastrophy on December 19, 2012, 01:58:32 PM
I hope that Dayton is in the new conference.  Some of you guys hate them so much (for reasons I don't understand) that I'd be a shame to throw that away!  You're *supposed* to hate some teams in your conference :)

Bring on the Flyers!

OK, I'll solve this.

12 teams, two 6 team divisions.  One division called the McGuire division.  Another division called the Donoher division

McGuire Division
Marquette
DePaul
SLU
Creighton
Villanova
Butler


Donoher Division (or Carnesecca Division)

Xavier
Dayton
Georgetown
Seton Hall
Providence
St. John's


Ok.....world peace, gun control, AIDS next to solve, but only after we get through this Mayan issue in two days.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 02:16:12 PM
Quote from: PTM on December 19, 2012, 01:31:33 PM
The Bucks aren't holding Marquette's attendance back.

That's true, but Marquette is a much higher profile program than CSU, and Marquette is in a much higher profile conference.  Also, I think the issue is that there are only so many sports fans to go around in Cleveland.

My brother lives in Cleveland, and he told me that even the Cavs don't really draw that well unless they are winning.  I just think it is an issue of there being too much supply of sports teams with not enough demand/not a big enough fan base.

It is my understanding that the pecking order in Cleveland is:

#1 Browns
#2 Indians(much better than they used to be back in the 70's?/80's?/early 90's?)
#3 Cavs
#4 anything else, including CSU
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 02:18:38 PM
Quote from: ChicosBailBonds on December 19, 2012, 02:05:46 PM
OK, I'll solve this.

12 teams, two 6 team divisions.  One division called the McGuire division.  Another division called the Donoher division

McGuire Division
Marquette
DePaul
SLU
Creighton
Villanova
Butler


Donoher Division (or Carnesecca Division)

Xavier
Dayton
Georgetown
Seton Hall
Providence
St. John's


Ok.....world peace, gun control, AIDS next to solve, but only after we get through this Mayan issue in two days.

Donoher Division!  I like it!!! ;D
Title: Re: Ohio Media Markets Question
Post by: jficke13 on December 19, 2012, 02:20:46 PM
Quote from: dayton flyers on December 19, 2012, 02:16:12 PM
It is my understanding that the pecking order in Cleveland is:

#1 Browns
#2 Indians(much better than they used to be back in the 70's?/80's?/early 90's?)
#3 Cavs
#4 anything else, including CSU

Those poor, poor, Clevelanders.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 02:25:26 PM
Also, I was up in Milwaukee a couple years ago with my Xavier friends, and we went to the Bradley Center to watch the 1st and 2nd rounds of the NCAA tournament.

Xavier beat Minnesota in the first round, and Xavier beat Pitt in the second round.

We drove up to Green Bay on the off day and took a tour of Lambeau Field.  We also ate/drank some beers in the German area of downtown Milwaukee, and we went to the casino there in Milwaukee too.  It was a good time, Milwaukee is a nice town.  We were going to try to get to see the Brewers stadium and the Harley-Davidson factory?, but we didn't have time.
Title: Re: Ohio Media Markets Question
Post by: WarriorDoc on December 19, 2012, 02:36:21 PM
Ok, this is potentially a dumb question, but the whole philosophy of the B1G adding Rutgers was to increase subscribers for their network deal, not actual viewers. I see us adding SLU, Butler and Xavier to deliver these top markets if we follow this philosophy.

But what if this TV deal simply isn't big enough to get our own network? If we are being judged as a league on eyeballs and not on a cable subscriber deal, wouldn't we want to maximize actual viewers not just potential viewers like the B1G does?
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 02:48:04 PM
Quote from: xghostsniperx on December 19, 2012, 02:36:21 PM
Ok, this is potentially a dumb question, but the whole philosophy of the B1G adding Rutgers was to increase subscribers for their network deal, not actual viewers. I see us adding SLU, Butler and Xavier to deliver these top markets if we follow this philosophy.

But what if this TV deal simply isn't big enough to get our own network? If we are being judged as a league on eyeballs and not on a cable subscriber deal, wouldn't we want to maximize actual viewers not just potential viewers like the B1G does?

Yeah, I agree.  If you don't have your own network, and are instead wanting to maximize the actual number of eyeballs you can deliver, then you are going to be VERY hard pressed to find a team that will deliver as many eyeballs as UD will.

UD outdraws everybody in the A10.

And UD outdraws everybody in the BE7 other than Marquette.  In 2012, UD even outdrew Georgetown.

2012 average home attendance:

Dayton 12,154
Georgetown 11,283

http://fs.ncaa.org/Docs/stats/m_basketball_RB/Reports/attend/2012.pdf
Title: Re: Ohio Media Markets Question
Post by: bamamarquettefan on December 19, 2012, 03:02:34 PM
Quote from: Kramerica on December 13, 2012, 02:18:22 PM
I live in Dayton and we have our own TV stations, but Dayton is only about 50 miles from Cincinnati.  Essentially, Dayton and Cincinnati are the same media market.  I want Dayton and Xavier in a new conference for the selfish reason of getting to go to more Marquette games.  

I can't believe you would put your own desires ahead of what's good for the conference!   It's much more important to have VCU in the conference (in my native town of Richmond where i would certainly be during every MU trip there :-) )
Title: Re: Ohio Media Markets Question
Post by: tower912 on December 19, 2012, 03:03:56 PM
I want Dayton in.   I have family who graduated from there.    They fill their arena.   And I fondly remember the home-and-home series that MU, UD, Depaul, and ND had during the 80's when they were the major midwest independents.  
Title: Re: Ohio Media Markets Question
Post by: brewcity77 on December 19, 2012, 03:06:21 PM
Outdrawing people isn't remotely the same thing as maximizing eyeballs. Dayton also outdraws Duke basketball. Which do you think is more likely to attract eyeballs?

xghost, we aren't going to get our own network regardless. This conference is not in the same type of business that the B1G and SEC are. We are going to be looking for a deal with ESPN or NBC, maybe an outside shot at Fox or CBS. In terms of adding actual viewers, I really believe it's all about perception. That's why Butler is important. That's why VCU is important. That's why Xavier is important. These are tournament regulars that people are accustomed to hearing about come March. They will watch because March success has convinced people the teams are good.

In addition, you still want to expand the footprint, both to add local interest to more major markets and to increase recruiting opportunities. That's why schools like St. Louis, Creighton, and Gonzaga are more popular names for most message board posters than Dayton.

Dayton's a good school with a decent basketball program and a little bit of history. They wouldn't be a bad team to add. But I certainly wouldn't include them in the first round if getting to 10 is the goal. There just isn't enough investment in their programs when you compare them to the Butlers and VCUs of the world. Where they do shine is non-revenue sports, and if that's a factor, I think we could do worse. But I'd still put them at 7th or 8th in terms of desirable programs.

Sorry, dayton flyers, I don't mean any insult, it's just the way that I see this.
Title: Re: Ohio Media Markets Question
Post by: bamamarquettefan on December 19, 2012, 03:08:29 PM
Quote from: dayton flyers on December 19, 2012, 02:48:04 PM
And UD outdraws everybody in the BE7 other than Marquette.  In 2012, UD even outdrew Georgetown.

2012 average home attendance:

Dayton 12,154
Georgetown 11,283

http://fs.ncaa.org/Docs/stats/m_basketball_RB/Reports/attend/2012.pdf

While I prefer VCU to Dayton, i admit there is a strong case for Dayton.  I'd be curious to know if VCU has broken into the 100 most profitable programs in any sport like Georgetown, Marquette, Xavier and Dayton were a few years ago in this old post:

http://www.crackedsidewalks.com/2011/10/mu-hoops-more-profitable-than-most-fbs.html

Having almost half the conference turning a bigger net profit than most BCS football programs would seem like a solid building block.
Title: Re: Ohio Media Markets Question
Post by: WarriorDoc on December 19, 2012, 03:11:41 PM
Quote from: dayton flyers on December 19, 2012, 02:48:04 PM
Yeah, I agree.  If you don't have your own network, and are instead wanting to maximize the actual number of eyeballs you can deliver, then you are going to be VERY hard pressed to find a team that will deliver as many eyeballs as UD will.

UD outdraws everybody in the A10.

And UD outdraws everybody in the BE7 other than Marquette.  In 2012, UD even outdrew Georgetown.

2012 average home attendance:

Dayton 12,154
Georgetown 11,283

http://fs.ncaa.org/Docs/stats/m_basketball_RB/Reports/attend/2012.pdf

EDIT: brewcity beat me to it.

I was with you until you tried to argue TV viewership is connected to game attendance.  You just can't compare the two and say because Dayton fills their basketball stadium they also grab more TV viewers than Georgetown.  Dayton is a regional team whereas Georgetown is a national brand.  Georgetown garners interest from Georgetown alums, regional fans, and casual college b-ball fans, whereas Dayton is just a regional school that frankly no one outside of Dayton alums and local Dayton fans will care about.

The thing is, you also can't compare Georgetown vs. (insert Big East foe here) against Dayton vs (insert A-10 foe here) because it's not the environment we'll be playing within in a few years.  
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 03:15:22 PM
No offense, I understand that UD's national perception is not great.  IMO, Gregory screwed us, he was supposed to elevate the program, and he didn't, and now we may be screwed.  UD may have made a mistake keeping him around for as long as they did.

GT took him bc they were desperate.  GT owed their previous coach, Paul Hewitt, something like $7 million from a terrible contract that they gave him that had a never-ending automatic renewal.  They had to pay Hewitt something like 5? years worth of pay to get rid of him.  They got BG at a discount.  Had they had more money, BG would not have gotten the GT job.

I would however argue for Dayton over SLU.  I don't see many people taking an interest in SLU basketball even with the new conference.

And as a side note, Butler went to the Final 4 in 2010 and 2011.  In 2012, Butler's attendance actually decreased, after the two Final 4 seasons.  So, I don't see people in Indy taking a big interest in Butler either even with the new conference.

But, if you are talking about Dayton vs. Xavier or Butler or VCU or Creighton, then I would not take Dayton.
Title: Re: Ohio Media Markets Question
Post by: WarriorDoc on December 19, 2012, 03:16:35 PM
Quote from: brewcity77 on December 19, 2012, 03:06:21 PM
Outdrawing people isn't remotely the same thing as maximizing eyeballs. Dayton also outdraws Duke basketball. Which do you think is more likely to attract eyeballs?

xghost, we aren't going to get our own network regardless. This conference is not in the same type of business that the B1G and SEC are. We are going to be looking for a deal with ESPN or NBC, maybe an outside shot at Fox or CBS. In terms of adding actual viewers, I really believe it's all about perception. That's why Butler is important. That's why VCU is important. That's why Xavier is important. These are tournament regulars that people are accustomed to hearing about come March. They will watch because March success has convinced people the teams are good.

In addition, you still want to expand the footprint, both to add local interest to more major markets and to increase recruiting opportunities. That's why schools like St. Louis, Creighton, and Gonzaga are more popular names for most message board posters than Dayton.

Dayton's a good school with a decent basketball program and a little bit of history. They wouldn't be a bad team to add. But I certainly wouldn't include them in the first round if getting to 10 is the goal. There just isn't enough investment in their programs when you compare them to the Butlers and VCUs of the world. Where they do shine is non-revenue sports, and if that's a factor, I think we could do worse. But I'd still put them at 7th or 8th in terms of desirable programs.

Sorry, dayton flyers, I don't mean any insult, it's just the way that I see this.

Got it--so really, in order to get the most out of the TV deal we simply go for the maximum rating points a school can generate for ESPN/NBC/whomever, not the number of cable subscribers a network can charge.  Correct?
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 03:19:06 PM
Also, Creighton is in Nebraska, which is awfully far away from the east coast or even Indiana and Ohio for that matter.

And I'm not sure that Georgetown is ok with taking VCU.  Richmond(where VCU is), Virginia is only 108 miles from D.C.
Title: Re: Ohio Media Markets Question
Post by: Skatastrophy on December 19, 2012, 03:21:06 PM
Quote from: dayton flyers on December 19, 2012, 03:19:06 PM
Also, Creighton is in Nebraska, which is awfully far away from the east coast or even Indiana and Ohio for that matter.

And I'm not sure that Georgetown is ok with taking VCU.  Richmond(where VCU is), Virginia is only 108 miles from D.C.

Yeah, I've been surprised that there hasn't been much VCU noise anywhere besides message boards.  I'm doubtful that they're in play.
Title: Re: Ohio Media Markets Question
Post by: brewcity77 on December 19, 2012, 03:33:16 PM
Quote from: xghostsniperx on December 19, 2012, 03:16:35 PM
Got it--so really, in order to get the most out of the TV deal we simply go for the maximum rating points a school can generate for ESPN/NBC/whomever, not the number of cable subscribers a network can charge.  Correct?

Ratings are definitely our key as opposed to subscribers. We'll be on ESPN or NBC Sports, which pretty much every subscriber will have anyway.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 03:33:57 PM
Quote from: Skatastrophy on December 19, 2012, 01:58:32 PM
I hope that Dayton is in the new conference.  Some of you guys hate them so much (for reasons I don't understand) that I'd be a shame to throw that away!  You're *supposed* to hate some teams in your conference :)

Bring on the Flyers!

Thanks for the support!  I can practically guarantee that UD will do better under Archie Miller than they did under Brian Gregory.  BG is just, unfortunately, a bad coach.  A very nice guy, but a bad coach.  Unfortunately, I don't think he survives at GT more than 1 or 2 more years.
Title: Re: Ohio Media Markets Question
Post by: dayton flyers on December 19, 2012, 03:36:18 PM
Quote from: tower912 on December 19, 2012, 03:03:56 PM
I want Dayton in.   I have family who graduated from there.    They fill their arena.   And I fondly remember the home-and-home series that MU, UD, Depaul, and ND had during the 80's when they were the major midwest independents.  

Thanks for the support.
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