How Much Is NIL Worth To Student Athletes?

[MU82]

There's no real "accuracy" to dispute, as there are no rules to guide the methodology, but there's still some eye-opening stuff in here.

https://athleticdirectoru.com/articles/how-much-is-nil-really-worth-to-student-athletes/

As college athletics continue to grapple with the implementation of a fair and balanced set of rules for student-athletes to monetize their Name, Image and Likeness (NIL), the question of just how much money they could generate has been the subject of much speculation. In a continued effort to provide intercollegiate leaders with key insights, AthleticDirectorU teamed up with Navigate Research – one of the most trusted sources of media, marketing, and sponsorship valuations in the industry – to determine how much student-athletes can make off their NIL in both group licensing and free-market scenarios.

It goes on to explain the methodology a little, and it includes a list of the athletes they say would have cashed in biggest this past year.

Cole Anthony would have been No. 1, with the ability to make nearly $500K, but the biggest surprise is how many women are on the list, even from less-visible sports.

For example, 5 gymnasts, 2 women's basketball players and a softball player all would have brought in more than the No. 3 men's basketball player on the list, Cassius Winston.

Northwestern volleyball athlete Alana Walker was No. 18 ... three spots (and $19K) ahead of Obi Toppin, the men's Naismith Award winner.

If nothing else, this list, and the amount of money on it, should spur the NCAA to get in front of this.

[We R Final Four]

Superbar.

[cheebs09]

Well, Mike Gundy's comments might be a rally cry for people who want to pay players, without him meaning. This is an example of why I think we shouldn't view coaches as experts on these types of things.

https://twitter.com/kyle__boone/status/1247615583442677760?s=21

[The Sultan]

Well, Mike Gundy's comments might be a rally cry for people who want to pay players, without him meaning. This is an example of why I think we shouldn't view coaches as experts on these types of things.

https://twitter.com/kyle__boone/status/1247615583442677760?s=21

To be fair, in the audio he did add the conditional statement "if the medical people allow it."

But coaches like Gundy are REALLY good at one thing.  And that's usually about it. 

[silverback]

The REAL question is how much was NIV worth to MU?

[dgies9156]

For example, 5 gymnasts, 2 women's basketball players and a softball player all would have brought in more than the No. 3 men's basketball player on the list, Cassius Winston.

Northwestern volleyball athlete Alana Walker was No. 18 ... three spots (and $19K) ahead of Obi Toppin, the men's Naismith Award winner.

Makes perfect sense to me. Since Coach McGuire, how many of our players would have made big dollars from their image and likeness while they were at Marquette?

Butch Lee, maybe? Perhaps Glenn Rivers. Lee because his success came in the 1976 Olympics and in 1977 occurred during his junior year.

Nationally, I could see Kareem Abdul-Jabbar and Bill Walton at UCLA, maybe Michael Jordan and James Worthy at North Carolina, Pete Maravich at LSU, Bill Russell at USF and maybe a couple of Dukies. I'm sure I am missing a few here and there, but by and large, I can't imagine there are many college stars who can make massive amounts of money from their image and likeness. Especially since the very best turn pro after a year or two.

Also keep in mind that the images you see of athletes are carefully crafted. Their diction and appearance worked on for years by professionals and that costs an enormous amount of money -- something college athletes DON'T have. Too many college athletes are raw and their language skills not tilted toward a mass, adult audience.

The women do well in no small measure because they're appealing and attractive. Don't shoot me for saying so, but sex appeal sells!

[MU82]

Makes perfect sense to me. Since Coach McGuire, how many of our players would have made big dollars from their image and likeness while they were at Marquette?

Butch Lee, maybe? Perhaps Glenn Rivers. Lee because his success came in the 1976 Olympics and in 1977 occurred during his junior year.

Nationally, I could see Kareem Abdul-Jabbar and Bill Walton at UCLA, maybe Michael Jordan and James Worthy at North Carolina, Pete Maravich at LSU, Bill Russell at USF and maybe a couple of Dukies. I'm sure I am missing a few here and there, but by and large, I can't imagine there are many college stars who can make massive amounts of money from their image and likeness. Especially since the very best turn pro after a year or two.

Also keep in mind that the images you see of athletes are carefully crafted. Their diction and appearance worked on for years by professionals and that costs an enormous amount of money -- something college athletes DON'T have. Too many college athletes are raw and their language skills not tilted toward a mass, adult audience.

The women do well in no small measure because they're appealing and attractive. Don't shoot me for saying so, but sex appeal sells!

Some of the ladies on this list also have been or are Olympians.

But if Cole Anthony woulda been worth almost half a mil, what would Zion have been worth?

Well, Mike Gundy's comments might be a rally cry for people who want to pay players, without him meaning. This is an example of why I think we shouldn't view coaches as experts on these types of things.

https://twitter.com/kyle__boone/status/1247615583442677760?s=21

Not a good human being.

[GooooMarquette]

Makes perfect sense to me. Since Coach McGuire, how many of our players would have made big dollars from their image and likeness while they were at Marquette?

Butch Lee, maybe? Perhaps Glenn Rivers. Lee because his success came in the 1976 Olympics and in 1977 occurred during his junior year.

Nationally, I could see Kareem Abdul-Jabbar and Bill Walton at UCLA, maybe Michael Jordan and James Worthy at North Carolina, Pete Maravich at LSU, Bill Russell at USF and maybe a couple of Dukies. I'm sure I am missing a few here and there, but by and large, I can't imagine there are many college stars who can make massive amounts of money from their image and likeness. Especially since the very best turn pro after a year or two.

Also keep in mind that the images you see of athletes are carefully crafted. Their diction and appearance worked on for years by professionals and that costs an enormous amount of money -- something college athletes DON'T have. Too many college athletes are raw and their language skills not tilted toward a mass, adult audience.

The women do well in no small measure because they're appealing and attractive. Don't shoot me for saying so, but sex appeal sells!

I think you're probably right about much of this.

Regarding the underlined part, a few others who come to mind are Shaq, Ewing and Sampson. Not a long list, though.

[lawdog77]

I think you're probably right about much of this.

Regarding the underlined part, a few others who come to mind are Shaq, Ewing and Sampson. Not a long list, though.

You dont think there would be a bidding war by shoe companies for lottery picks?

[GooooMarquette]

You dont think there would be a bidding war by shoe companies for lottery picks?

You mean like Darko Milcic in 2003? 

Seriously, I think there might be a a little of that...but there are already scores of pro athletes available for the pickings, and IMHO shoe companies are only gonna want to pay big bucks to so many people. In the end, they may decide mostly to stick with the sure things - people who already are pro stars - and limit their investments in guys who may or may not be stars.

I think it's quite possible that only the clearly revolutionary prospects - LeBron, Zion, etc - get any real money. Otherwise, you'd have failed investments in guys like Milcic....

Edit:

A few other examples of HIGH lottery picks that have had so-so careers:
2010: Evan Turner #2 - 9.7 career ppg.
2011: Derrick Williams #2 - 8.9 career ppg.
2012: Michael Kidd-Gilchrist #2 - 8.5 career ppg.
2013: Anthony Bennett #1 - 4.4 career ppg.

And those guys were #1 or #2 picks.

[Gato78]

Remember Kyle Macy taking care of thoroughbreds? The money won't come from shoe companies but for a few. The "transgressions" will be from wealthy fans.

[MU82]

There won't be "bidding wars" -- at least not at first, and not in the sense that we associate the term with, as in free-agent pro athletes. There will be rules in place to mitigate the effects of this ... if the NCAA is smart and proactive. (I have my doubts about the NCAA being either, though.)

[GooooMarquette]

if the NCAA is smart and proactive.

Thanks for the laugh!!

[lawdog77]

You mean like Darko Milcic in 2003? 

Seriously, I think there might be a a little of that...but there are already scores of pro athletes available for the pickings, and IMHO shoe companies are only gonna want to pay big bucks to so many people. In the end, they may decide mostly to stick with the sure things - people who already are pro stars - and limit their investments in guys who may or may not be stars.

I think it's quite possible that only the clearly revolutionary prospects - LeBron, Zion, etc - get any real money. Otherwise, you'd have failed investments in guys like Milcic....

Edit:

A few other examples of HIGH lottery picks that have had so-so careers:
2010: Evan Turner #2 - 9.7 career ppg.
2011: Derrick Williams #2 - 8.9 career ppg.
2012: Michael Kidd-Gilchrist #2 - 8.5 career ppg.
2013: Anthony Bennett #1 - 4.4 career ppg.

And those guys were #1 or #2 picks.

I am not talking in the millions of dollars, but maybe 100 K. Which is 100K more than they are getting now.

[Galway Eagle]

I am not talking in the millions of dollars, but maybe 100 K. Which is 100K more than they are getting now.

Teal?

[lawdog77]

Teal?

Nope. Talking about actual dollars, not the "cost of education".

[GooooMarquette]

Nope. Talking about actual dollars, not the "cost of education".

I suspect Galway asked about teal because many think it's naive to assume that many lottery picks aren't already getting a little help on the side...in the form of actual dollars, vehicles, etc....

[lawdog77]

I suspect Galway asked about teal because many think it's naive to assume that many lottery picks aren't already getting a little help on the side...in the form of actual dollars, vehicles, etc....

Oh, got it now. I can be a little slow on the uptake

[Galway Eagle]

I suspect Galway asked about teal because many think it's naive to assume that many lottery picks aren't already getting a little help on the side...in the form of actual dollars, vehicles, etc....

This

[MU82]

Thanks for the laugh!!

I feel the same way, hence the parenthetical reference following my comment.

[dgies9156]

Here is the real issue about the NIL for student athletes in basketball.

1) Most who stay for four years are unhearlded, except within a region or an alumni affinity. Take Markus Howard for example. Great young man, great ballplayer and someone whose stock rose throughout his four years at Marquette. Where do you think Markus' image and likeness -- at this time -- would work to sell something? Klement's Sausage maybe?

Seriously, other than in local advertisements, I don't see it.

2) How many folks can you name off 2019's NatChamp? Do you really think Karl Guy or Ty Jerome could generate huge value for their name, image or likeness?

3) This is more of a football thing and will make the rich richer. Tua, for example, at Alabama, or Joe Burrow at LSU. This could make Notre Dame relevant in football again, with the potential for their national media exposure.

[MU82]

Here is the real issue about the NIL for student athletes in basketball.

1) Most who stay for four years are unhearlded, except within a region or an alumni affinity. Take Markus Howard for example. Great young man, great ballplayer and someone whose stock rose throughout his four years at Marquette. Where do you think Markus' image and likeness -- at this time -- would work to sell something? Klement's Sausage maybe?

Seriously, other than in local advertisements, I don't see it.

2) How many folks can you name off 2019's NatChamp? Do you really think Karl Guy or Ty Jerome could generate huge value for their name, image or likeness?

3) This is more of a football thing and will make the rich richer. Tua, for example, at Alabama, or Joe Burrow at LSU. This could make Notre Dame relevant in football again, with the potential for their national media exposure.

Maybe, dg, but that list sure included a lot of athletes who didn't play football or basketball, and most of them were women.

[Pakuni]

Looks like NIL is a #donedeal.

https://www.ncaa.org/about/resources/media-center/news/board-governors-moves-toward-allowing-student-athlete-compensation-endorsements-and-promotions

[Uncle Rico]

Looks like NIL is a #donedeal.

https://www.ncaa.org/about/resources/media-center/news/board-governors-moves-toward-allowing-student-athlete-compensation-endorsements-and-promotions

I was told the courts decided this?

[Pakuni]

I was told the courts decided this?

Remember when the NCAA threatened to ban schools from states that allowed this?
It took them all of seven months to go from "this will destroy college athletics" to "sounds good to me."