DWade, for those of you with c-band satellite access

[TVDirector]

More info on his popularity and shoe stuff


FRIDAY, FEBRUARY 16, 2006/8:00-8:15 AM ET & 3:30-3:45 PM ET

DWYANE WADE SHINES ON VEGAS STRIP FOR GLOBAL PREMIERE OF NEWEST SIGNATURE SHOE AND ALL-NEW APPAREL LINE AT VIP, STAR-STUDDED EVENT
--------------------------------------------------------------------------------

FRIDAY, FEBRUARY 16, 2007/8:00-8:15 AM ET & 3:30-3:45 PM ET
Galaxy 25 (formerly IA5) Transponder 13 (C-Band)
Downlink Frequency - 3960 Vertical
--------------------------------------------------------------------------------

WHAT:
Wade Kicks Off All-Star Weekend with Unveiling of New Lines
Miami HEAT All-Star Dwyane Wade, celebrity VIPs and NBA stars are on hand for the global premiere of Wade's first apparel line and new signature shoe, the WADE 2.0 - the first-ever head-to-toe Converse look for Wade

Common and Rick Ross will rock the house with an All-Star VIP and NBA guest list

VISUALS:

-Red carpet and launch party footage of Dwyane Wade, Common, Rick Ross and other VIPs and NBA Stars

-Musical performances of Common and Rick Ross

-Fashion show featuring Wade's family and friends

-Behind the scenes footage of Converse "All In" TV spot featuring Dwyane Wade

BACKGROUND:

The WADE 2.0 signature shoe reflects the duality of Wade's game with a "Rose and Thorn" design inspiration – his fierceness on the court meets the beauty of his game. Wade will wear the WADE 2.0 for the first time in the NBA All-Star Game on Sunday, February 18. The Converse WADE apparel line includes a completely integrated collection of athletic and casual sportswear including T-shirts, performance shorts, fleeces, warm-ups, shooting shirts, track jackets, hats and bags.

All products will be available March 3. The Converse WADE 2.0 will retail for MSRP at $100 and the WADE apparel line prices range from $25-$85. Both are available at Footlocker, Finish Line, Footaction, Champs, select independent retailers and online at www.converse.com.

For more information or hard copy, contact David Sands @ 323-930-5839.