Viewership of MU game in first round, second highest

[Cheeks]

People were talking about ROI the last few days.  I contend with the number of ticket sales this year (highest in years), engagement with the brand (clips, social, ratings of video) that things have been as good as we have seen in quite some time.

I saw the streaming results for the first round games today and MU-MSU was the second most watched game on our platforms.  No doubt many wanted to see Ja, and it stinks they saw our poor second half performance.  That said, don't short sell the number of eyeballs that have been on the team this year with one of our guys going for 50+, or miracle finishes in Omaha, etc.  It won't wow you, but isn't chopped liver, either....at least in college basketball terms.  Nothing compares to NFL, college football, etc.

Bonus points if anyone guesses what was the most watched game in first round....the result surprised me.

[Dr. Blackheart]

People were talking about ROI the last few days.  I contend with the number of ticket sales this year (highest in years), engagement with the brand (clips, social, ratings of video) that things have been as good as we have seen in quite some time.

I saw the streaming results for the Thursday games today and MU-MSU was the second most watched game on our platforms.  No doubt many wanted to see Ja, and it stinks they saw our poor second half performance.  That said, don't short sell the number of eyeballs that have been on the team this year with one of our guys going for 50+, or miracle finishes in Omaha, etc.  It won't wow you, but isn't chopped liver, either....at least in college basketball terms.  Nothing compares to NFL, college football, etc.

Bonus points if anyone guesses what was the most watched game on Thursday....the result surprised me.

Badgers?

[Cheeks]

Badgers?

Nope, and let me clarify I should have said first round, not just Thursday.

[kryza]

Agreed we should hang a banner.

NCAA Tournament 2nd Most Streamed 1st Round Game:
2019

Waste no good opportunity aina?

[Cheeks]

Agreed we should hang a banner.

NCAA Tournament 2nd Most Streamed 1st Round Game:
2019

Waste no good opportunity aina?

Sure, if that makes you feel good....no one is stopping you. 

[JoeSmith1721]

Nope, and let me clarify I should have said first round, not just Thursday.

Minn / Ville?

[Mr. Nielsen]

Duke/ND State.

[muguru]

People were talking about ROI the last few days.  I contend with the number of ticket sales this year (highest in years), engagement with the brand (clips, social, ratings of video) that things have been as good as we have seen in quite some time.

I saw the streaming results for the first round games today and MU-MSU was the second most watched game on our platforms.  No doubt many wanted to see Ja, and it stinks they saw our poor second half performance.  That said, don't short sell the number of eyeballs that have been on the team this year with one of our guys going for 50+, or miracle finishes in Omaha, etc.  It won't wow you, but isn't chopped liver, either....at least in college basketball terms.  Nothing compares to NFL, college football, etc.

Bonus points if anyone guesses what was the most watched game in first round....the result surprised me.

People always love a good trainwreck

[WarriorPride68]

Agreed we should hang a banner.

NCAA Tournament 2nd Most Streamed 1st Round Game:
2019

Waste no good opportunity aina?

[Eldon]

Buffalo

[Juan Anderson's Mixtape]

Virginia vs Gardner Webb

[D'Lo Brown]

Interesting. Thanks for sharing

[Cheeks]

The correct answer was the Florida game.  7 vs 10

[Mr. Nielsen]

2nd round. UCF vs Duke.

[Heisenberg]

People were talking about ROI the last few days.  I contend with the number of ticket sales this year (highest in years), engagement with the brand (clips, social, ratings of video) that things have been as good as we have seen in quite some time.

I saw the streaming results for the first round games today and MU-MSU was the second most watched game on our platforms.  No doubt many wanted to see Ja, and it stinks they saw our poor second half performance.  That said, don't short sell the number of eyeballs that have been on the team this year with one of our guys going for 50+, or miracle finishes in Omaha, etc.  It won't wow you, but isn't chopped liver, either....at least in college basketball terms.  Nothing compares to NFL, college football, etc.

Bonus points if anyone guesses what was the most watched game in first round....the result surprised me.

Yes for Ja, but also Markus.  It was billed as the best individual match-up of the first round.  And, for the first 16 minutes of the game, it lived up to the hype.

(next time Markus should weal a Zion/Duke jersey because you can foul on every play and never get called ... but I digress)

[CTWarrior]

Wasn't it likely because we were the "bridge" game between the afternoon and evening games?  A good chunk of our game we were the only ones playing, IIRC.

[Coleman]

This made me laugh out loud

[mikekinsellaMVP]

Dumb question for you Cheeks: how do the CBS games figure into that?  I used the NCAA MM app but CBS games were blacked out.  Do your platforms allow streaming of the CBS games or was that a limitation of my service provider (Comcast)?

Most of the CBS games were snoozers (KY/Abilene, Duke/NDST), but it also carried the biggest upset (K-State/UC-I) and near-upset (MSU/Bradley).

[Benny B]

The correct answer was the Florida game.  7 vs 10

Source?

I came across a site that seemed to think Duke/NDST was the winner for the first round.

[Heisenberg]

Wasn't it likely because we were the "bridge" game between the afternoon and evening games?  A good chunk of our game we were the only ones playing, IIRC.

World Speaking --- MU basketball is popular with people with no attachment to the university. They know who our players are and have a favorable opinion of the program.  MU has a star in Markus Howard and they want to specifically watch this game.

Typical MU/Wisconsin inferiority complex fan --- This must be a mistake.  It has to be special circumstances, like the time of day the game is on TV, or they fell on their head and are confused.  No, it's Ja Morant.  Never mind that Markus was a bigger name until four minutes before the half, the world thought the game was Ja Morant against the Washington Generals.

It can never be that random people think MU is good and desirable to watch.  They all think MU is the team from Michigan's UP.

[Cheeks]

Dumb question for you Cheeks: how do the CBS games figure into that?  I used the NCAA MM app but CBS games were blacked out.  Do your platforms allow streaming of the CBS games or was that a limitation of my service provider (Comcast)?

Most of the CBS games were snoozers (KY/Abilene, Duke/NDST), but it also carried the biggest upset (K-State/UC-I) and near-upset (MSU/Bradley).

This doesn't account for those from any other provider.  However, what normally happens is the other providers line up statistically the same. There are some exceptions to that rule, of course.

[CTWarrior]

World Speaking --- MU basketball is popular with people with no attachment to the university. They know who our players are and have a favorable opinion of the program.  MU has a star in Markus Howard and they want to specifically watch this game.

Typical MU/Wisconsin inferiority complex fan --- This must be a mistake.  It has to be special circumstances, like the time of day the game is on TV, or they fell on their head and are confused.  No, it's Ja Morant.  Never mind that Markus was a bigger name until four minutes before the half, the world thought the game was Ja Morant against the Washington Generals.

It can never be that random people think MU is good and desirable to watch.  They all think MU is the team from Michigan's UP.

I go to an NCAA watching party every opening Thursday and host one every opening Friday.  The East Coast dinner time game is always the one where we are not watching multiple channels for the bulk of it because it is the only game on.  It is the first game that those who work can catch, too.  I'm not surprised it is a highly rated game.  Only reason I mentioned it.  I don't know anyone around here who was particularly primed for our game compared to any other, other than Marquette fans.

[Cheeks]

I go to an NCAA watching party every opening Thursday and host one every opening Friday.  The East Coast dinner time game is always the one where we are not watching multiple channels for the bulk of it because it is the only game on.  It is the first game that those who work can catch, too.  I'm not surprised it is a highly rated game.  Only reason I mentioned it.  I don't know anyone around here who was particularly primed for our game compared to any other, other than Marquette fans.

The buzz for our game was it could be the best first round game to watch because the two highest scorers in the nation were going head to head, the 12/5 upset.  If you go back to last week and look for previews of NCAA games, the "game to watch" was almost universally listed as ours.

[mikekinsellaMVP]

This doesn't account for those from any other provider.  However, what normally happens is the other providers line up statistically the same. There are some exceptions to that rule, of course.

Sorry, let me clarify:

Were the CBS games a streaming option as part of your numbers?  To say those two games were the the "most streamed" if 4 of the 16 games weren't a streaming option for some or all of your platforms/customers is fairly meaningless.  (FL/NV was on TNT, MU/MSU on TBS.)

Not trying to be rude, just totally clueless as to how the rights restrictions work for different networks, providers, platforms, etc.  IMO, those streaming numbers only have value if all 16 first round games were equally accessible on streaming platforms, which was not the case in my personal instance.

[Benny B]

MU's game was tied for 6th in the actual TV ratings for the First Round.  Duke/ND State was - by a wide margin - #1, followed by Wofford/Seton Hall.


https://tvbythenumbers.zap2it.com

Fri
Duke/NDState 1.7
UNC/Iona 1.0
Oregon/UW-Madison 0.9

Thu
Wofford/Seton Hall 1.2
Florida/Nevada 1.1
Nova/St. Mary's 1.0
UK/Abilene 0.9
MU/Murray 0.9