76ers announce US Sports Team First Ever Shirt Sponsorship Deal

[Tugg Speedman]

Europe coming to the US ... First US shirt sponsorship for a professional American sports team.  Starting with the 2017/2018 NBA season. 

Every other team has the opportunity to do the same.  But only one shirt deal (patch).  So NBA jerseys are not expected to look like NASCAR fire-suits anytime soon.

Remember, this is only the beginning ... project ahead 10 years and imagine what a US pro-team jersey will look like.

76ers keep 50%.  The other NBA teams equally split the other 50%

76ers sell first NBA jersey ad

http://espn.go.com/nba/story/_/id/15559477/philadelphia-76ers-sell-first-nba-jersey-advertisement-stubhub

The Philadelphia 76ers have become the first team in the four major U.S. sports to sell an ad on a jersey.

The 76ers announced Monday morning that ticket company StubHub will have its logo on the team's jerseys beginning in the 2017-18 season, when the NBA's three-year pilot program will start.

Sources with knowledge of the deal say the team has sold all three seasons at $5 million a year, with the option to extend the contract with StubHub should the league continue to allow the 2½-by-2½-inch logo patch to be on the jerseys in the future.

"We are about being first, being different, being innovative and getting to market at quickly as we can," 76ers CEO Scott O'Neil said. "We're thrilled that the NBA has decided to be an innovator among the major sports leagues in this country, we're happy that we will be the beneficiaries, and we know that being first here will drive value for our partner."

[ChicosBailBonds]

Stub Hub seems right for the Sixers, since fans are dumping tickets to see that basketball team.

[martyconlonontherun]

Stub Hub seems right for the Sixers, since fans are dumping tickets to see that basketball team.

Say what you about the Sixers but they are set up for the future. They just need to flip Okafor for a PG and they have the best collection of young talent in the league (Ok, Minne does).

[ChicosBailBonds]

Say what you about the Sixers but they are set up for the future. They just need to flip Okafor for a PG and they have the best collection of young talent in the league (Ok, Minne does).

They are on paper, we will see if it translates on the court.

Clippers had top picks forever it seemed, and went nowhere forever.

[Spotcheck Billy]

Say what you about the Sixers but they are set up for the future. They just need to flip Okafor for a PG and they have the best collection of young talent in the league (Ok, Minne does).

Okafor to Boston who have 25 picks this year

[Blackhat]

Lame commercialization.   Maybe that CEO can have Costco stamped on his forehead for some cash too.