ESPN's Plan to Dominate the Post-TV World

[MU Fan in Connecticut]

I saw this one on The Atlantic.  It sounds like a made-for-Scoop topic.



http://www.theatlantic.com/business/archive/2015/07/espn-strategy-mobile-after-tv/397928/

ESPN's Plan to Dominate the Post-TV World

Viewers are shifting their attention from television to smaller screens. Can the most valuable name in media keep up?

Derek Thompson
July 9, 2015

See link above.

[brandx]

I saw this one on The Atlantic.  It sounds like a made-for-Scoop topic.



http://www.theatlantic.com/business/archive/2015/07/espn-strategy-mobile-after-tv/397928/

ESPN's Plan to Dominate the Post-TV World

Viewers are shifting their attention from television to smaller screens. Can the most valuable name in media keep up?

Derek Thompson
July 9, 2015

See link above.

Fascinating article. Lots and lots of changes as we move away from linear television. There will be many casualties along the way - I don't think ESPN will be one - but also many new, innovative, profitable companies.