[Enlund's Blog] McKay commits to MU

[Canned Goods n Ammo]

Ever hear of social media?  Shared content?  Mark Miller has a pay site that he appears to make a living off of (and he reports on all prep sports).  Pretty sure he would be glad to take 5 minutes to post his news to JS Online in exchange for broader exposure.  Since the JS would have no cost, it is something that other major media players call a win~in.  Heck, maybe they could even have Mark on their radio or TV assets too?  Welcome to the 21st century where speed is key.

I agree with you 100%, but there are 2 barriers here:

#1 JS isn't the most savvy media organization, and cross-promotion with other sites is probably seen as more of a threat than a benefit.

#2 No free lunches. Even if Mark works for free, somebody at JS has to monitor/manage that information. It's not a big job, but from what I know, the JS is streamlining like crazy, so they aren't really keen on taking on more projects. Their business plan (right or wrong) seems to be to consolidate and become more efficient as readership drops.

*Personal Take*

"media" is becoming more specialized, and with online distribution channels, a person's bookmarks, Twitter and RSS become like a de facto newspaper. Instead of reading different sections of a newspaper, I visit different websites/blogs, each specializing in the content I want. Harder and harder for a media conglomerate to compete with that. 

JS has the inside line on very localized, Milwaukee-specific news. Everything else, they are way down the list.

[Bocephys]

His main stories don't appear to get picked up here, so here's the feature posted late last night that you all have been clamoring for.

http://www.jsonline.com/sports/goldeneagles/mckay-expects-to-feel-at-home-at-marquette-d45lhsi-157106355.html

[MerrittsMustache]

Sorry to burst some bubbles, but outside the hardcore fanbase (i.e. the people who inhabit sites like this), the casual fan doesn't care all that much about the verbal commitment of some JUCO kid he or she has never heard of. We may think it's significant, but it's unlikely that the average person picking up the sports page would agree. Newspapers - and all media outlets - know very well which stories drive traffic and which stories don't, and use those figures to guide coverage. If the JS editors believe Enlund's time is better spent covering the state track meet than chasing down a verbal commitment at MU, it's probably because readership numbers tell them that's so.

What's interesting is all the anger directed at Enlund. For a bunch of people who don't like his coverage, the MJS, etc., you sure seem to crave their validation that this is important news. You all found out about McKay's commitment two days ago. Why does it matter to you when the MJS gets around to covering it?

+infinity


MJS: Hire strotty! 

[The Process]

MJS: Hire strotty! 

Well, MJS wouldn't be able to afford Strotty, unless it was an unpaid internship like I talked about earlier on this thread.

But... yeah - Strotty is going to make some news outlet INCREDIBLY happy.