New York Times' Pete Thamel: "WVU is in," Big XII will stay at 10

[Dr. Blackheart]

So if a business transaction doesnt generate a profit in the first 3-5 years, its a bad deal? Dont most small businesses lose money for several years before gaining traction and generating profits? According to you, those first couple years simply arent worth it....so why bother, right? If a merger or acquisition doesnt make sense in the near-term then why bother? I guess we should ignore opportunity costs. And ignore that the B12 is going to get a new deal for an amount we dont know. 

A for-profit business can write off and amortize those start-up costs for capital expenditures.