MUScoop
MUScoop => Hangin' at the Al => Topic started by: withoutbias on February 02, 2023, 11:27:10 AM
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Since the marketing department sucks, let's hear them.
Do people really think that those who follow Marquette's social media pages are unaware of when their games are and that they can buy tickets for those games? Do they really think spam emails to people will get them to be like, "Hey, you know what? I could really use tickets to the MU game on a Wednesday night!"
Not everyone lives and dies by Marquette basketball like we the people on Scoop do. Most people are casual fans who have figured out there's life outside of the sports arenas since COVID hit and realize that there are ways to enjoy games without actually attending them. That's the nature of sports today. A small private school selling 14K tickets to a late Wednesday game? Consistently being one of the highest attendance numbers in the country while playing about 6th fiddle in the city of Milwaukee?
What are the ideas? They already do social media posts. They've done ticket deals. They've done be a student deals. Guess what? They still aren't selling games out! (Other than NMD).
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$1 beer night like Creighton would get me to Milwaukee.
Could do what the admirals do with B list concerts after games.
Maybe do a family day for some buy game.
Or "incoming students day" (I know they did this when I was a senior in HS for Syracuse vs MU highest attended game in MU history)
Regarding emails I'd need to see the analytics but I know on one of my accounts it's an average 7 touches to reach a conversion across all marketing channels, so social, email, paid search etc are contributing but when it's only a handful of days between games hitting that metric is a pretty tall order for casual fans
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Since the marketing department sucks, let's hear them.
Do people really think that those who follow Marquette's social media pages are unaware of when their games are and that they can buy tickets for those games? Do they really think spam emails to people will get them to be like, "Hey, you know what? I could really use tickets to the MU game on a Wednesday night!"
Not everyone lives and dies by Marquette basketball like we the people on Scoop do. Most people are casual fans who have figured out there's life outside of the sports arenas since COVID hit and realize that there are ways to enjoy games without actually attending them. That's the nature of sports today. A small private school selling 14K tickets to a late Wednesday game? Consistently being one of the highest attendance numbers in the country while playing about 6th fiddle in the city of Milwaukee?
What are the ideas? They already do social media posts. They've done ticket deals. They've done be a student deals. Guess what? They still aren't selling games out! (Other than NMD).
Who are the other 5 fiddles?
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A Warrior tshirt night would bring out the crowds
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$1 beer night like Creighton would get me to Milwaukee.
Could do what the admirals do with B list concerts after games.
Maybe do a family day for some buy game.
Or "incoming students day" (I know they did this when I was a senior in HS for Syracuse vs MU highest attended game in MU history)
Regarding emails I'd need to see the analytics but I know on one of my accounts it's an average 7 touches to reach a conversion across all marketing channels, so social, email, paid search etc are contributing but when it's only a handful of days between games hitting that metric is a pretty tall order for casual fans
Obviously the Bradley Center was a much better venue than FF.
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Bucks/MU double header.
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Bucks/MU double header.
On the Mecca floor!
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Buzz Williams bobble head
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I think a lot of people are conflating the concepts of "marketing," which is broadly promoting the basketball program across multiple channels, and "ticket and game day promotions," which is a very specific form of marketing for a specific purpose - to generate a crowd.
I think Marquette does the former just fine.
As for the latter, I am not sure. It does seem like there is a lot less of this stuff than in year's past, but I also don't have a full grasp of the cost / benefit analysis. Forget a sell out - how much time, effort and money would it have taken to even increase yesterday's crowd to 14,000? Are there better uses for that time, effort and money?
As consumers, we only see the end result. But the University likely has a better understanding of the metrics involved here.
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Should do a 2 for 1 sale with tickets not sold upstairs, all you need to do is send an email out, cost minimal
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I get a lot more engagement from the DePaul AAD than I do from Marquette's athletics department. Asking me to come by Wintrust for tours, events, campus stuff. It always feels like personal outreach. Their sales/marketing is pretty good. It can't touch the Cubs, but still, really good from DePaul. Marquette? Nothing. I'm a former season ticket holder so I'm dead to them.
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I get a lot more engagement from the DePaul AAD than I do from Marquette's athletics department. Asking me to come by Wintrust for tours, events, campus stuff. It always feels like personal outreach. Their sales/marketing is pretty good. It can't touch the Cubs, but still, really good from DePaul. Marquette? Nothing. I'm a former season ticket holder so I'm dead to them.
Yet Wintrust sold out its first game ever last Saturday - when Marquette came to town. So how cost effective is this "engagement" that DePaul is doing actually? Not saying its necessarily bad, but we don't understand the costs.
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I think if you want to maximize butts in seats then moving the student section to behind one basket would be a good idea. Specifically the sections would be 110-113 in the lower and 213-217 in the upper. I don’t think the students who show up late really care where they sit anyway and it’s fair and equitable. Show up early if you want better seats.
Those behind the basket seats on the other end would be good seats to run promos on and do mini packs for. The upper deck is a much tougher sell and those really are only in demand for the very best games.
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Ideas:
1. 2 for 1 tickets … upstairs / week day games
2. Bobble heads… MU used to do this.
The Brewers do it all the time !
3. Tshirts giveaways to ALL fans … on a GOLD out or “ stripe out “
4. A retro jersey night.
( why did MU not wear retro jerseys on the night of 2003 team ? And then sell them at the FF )
5. Kids night ( kids under 14 get in free w / an adult)
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What they need to do is to get enough casual fans to games who then realize what an awesome experience they have been missing with the hopes to convert some casual fans to passionate fans.
You don't want to have people waiting to buy tickets knowing there's a cheap promotion coming. That dilutes the value.
Prospective students and families could be another marketing tool for the university. Packed house, fun night..."I need to go to Marquette."
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Ideas:
1. 2 for 1 tickets … upstairs / week day games
2. Bobble heads… MU used to do this.
The Brewers do it all the time !
3. Tshirts giveaways to ALL fans … on a GOLD out or “ stripe out “
4. A retro jersey night.
( why did MU not wear retro jerseys on the night of 2003 team ? And then sell them at the FF )
5. Kids night ( kids under 14 get in free w / an adult)
1) If you want a 2 for 1 price you can find cheap tickets on the secondary market. Price isn't what's keeping people away.
2) Would work but seems like alot of money to spend to get an extra 1,000 people (optimistic) to one game.
3) A t-shirt isn't drawing anyone to a game.
4) Seeing the team play in a different jersey isn't drawing anyone to the game.
5) I like this idea to build young fans, but again you can find cheap tickets on the secondary market to essentially get a 2 for 1 price.
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1) If you want a 2 for 1 price you can find cheap tickets on the secondary market. Price isn't what's keeping people away.
2) Would work but seems like alot of money to spend to get an extra 1,000 people (optimistic) to one game.
3) A t-shirt isn't drawing anyone to a game.
4) Seeing the team play in a different jersey isn't drawing anyone to the game.
5) I like this idea to build young fans, but again you can find cheap tickets on the secondary market to essentially get a 2 for 1 price.
4) Would draw more people to the game but I think it'd have to be the 70s throwbacks not the 03 year.
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Interview fans at the big moments in the game. Like after that huge three by Jop, someone in the crowd get an immediate reaction. Interview fans coming in and leaving for a big game/victory. Post all this on social. Even live post.
More videos with relationships and excitement between the team and fans. We do a good job showing the team, which is exciting, and showing the fans might make people think ooh I’d like to interact with the team.
Have the team and coaches show up at local middle/high schools to high five and chat with the kids. Get the kids to hound the parents to go.
Promote a local business each week, have a couple guys show up, mingle.
I think the marketing piece is more about the relationship between Marquette and the city and less about discounted seats and giveaways. It’s about our mission as a university to serve the city and community. Keep MU at top of mind and those extra seats will sell. Of course, winning helps.
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Interview fans at the big moments in the game. Like after that huge three by Jop, someone in the crowd get an immediate reaction. Interview fans coming in and leaving for a big game/victory. Post all this on social. Even live post.
More videos with relationships and excitement between the team and fans. We do a good job showing the team, which is exciting, and showing the fans might make people think ooh I’d like to interact with the team.
Have the team and coaches show up at local middle/high schools to high five and chat with the kids. Get the kids to hound the parents to go.
Promote a local business each week, have a couple guys show up, mingle.
I think the marketing piece is more about the relationship between Marquette and the city and less about discounted seats and giveaways. It’s about our mission as a university to serve the city and community. Keep MU at top of mind and those extra seats will sell. Of course, winning helps.
These probably fall closer to brand awareness, consideration and engagement KPIs than conversion. I agree most of these are excellent ideas. I just think that MU could be off the charts in each of these in their Quarterly metrics but till they see more butts in seats there's gonna be complaints
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When I was at a Catholic Grade School, I remember our school getting tickets for buy games when students were on break. Luckily, that was the 2003 Final Four year. That went a long way to planting the seed of my MU fandom.
Not sure if MU is still doing that, but it was a great way to start engagement and helped me choose MU later in life.
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I love the tickets to schools idea. Build a future fanbase.
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Creighton donates a ton of upper deck seats for early season buy games to boys and girls clubs, schools, etc. may develop some lifelong MUBB fans.
Secondly, people want collectibles, free junk, etc. when was the last yome the had a Bobblehead giveaway? Jimmy? Jae?
They used to give away nerf backboard and baskets. D Wade bobbleheads put more than an additional 1,000 people in the stands.
Look at the Brewers…..sellouts or very close to it for each bobblehead. People want junk.
Tuesday night vs. Georgetown or St J …..bobble head night. Done.
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We have an amazing tradition and an incredible host of NBA players past and present. We need to go deep and find our brand. Connect our history with our present. Reignite what ties us all together and makes us different. Pull non-alumni back on to the bandwagon! This could still easily be Milwaukee's college basketball team, we used to be just that! So much opportunity in so many ways.
In fairness, the team does try do things like bring in old players, identify connections to Buck's players in the house, celebrate the Final Four Team, etc. Their simply is a missing element of a central consistent theme around which to rally that could electrify a new audience. I see success with this all the time in businesses with which my Company works. Understand the demographics and tapestries of potential target audiences, develop a coherent game plan to connect them in a visceral way to this team. Emotional connection and experience is everything.
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These probably fall closer to brand awareness, consideration and engagement KPIs than conversion. I agree most of these are excellent ideas. I just think that MU could be off the charts in each of these in their Quarterly metrics but till they see more butts in seats there's gonna be complaints
For sure, and I’m a build from the foundations kind of marketer. Discounting isn’t my cup of tea, I am a butts will fill seats when people feel a connection to the program/school/game. This way is far more difficult and takes effort on the front end, but it’s sustainable. Giveaways aren’t, in my opinion.
As far as acute giveaway marketing ideas: partner with Goolsbys/otherwise that players will show up unannounced during their slowest times to give away tix (great way to build a relationship and make the place some dough), all city middle schools have a student of the week with the prize being 2 tickets, have the band March around the deer district a La the badgers (I know the horror), giveaway valet specials for those afraid to park downtown, offer local bars tickets a a lower price where they can run a game week special like burger beer and ticket for $25. The list is endless, but I’d start with the relationship between MU and MKE
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$1 beer night like Creighton would get me to Milwaukee.
Could do what the admirals do with B list concerts after games.
Maybe do a family day for some buy game.
Or "incoming students day" (I know they did this when I was a senior in HS for Syracuse vs MU highest attended game in MU history)
Regarding emails I'd need to see the analytics but I know on one of my accounts it's an average 7 touches to reach a conversion across all marketing channels, so social, email, paid search etc are contributing but when it's only a handful of days between games hitting that metric is a pretty tall order for casual fans
1) Packers (well, that's 1-100 really)
2) Brewers
3) Wisconsin football
4) Bucks
5) Wisconsin basketball
There are more Badger fans in Milwaukee than Marquette fans.
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$1 beer night like Creighton would get me to Milwaukee.
Could do what the admirals do with B list concerts after games.
Maybe do a family day for some buy game.
Or "incoming students day" (I know they did this when I was a senior in HS for Syracuse vs MU highest attended game in MU history)
Regarding emails I'd need to see the analytics but I know on one of my accounts it's an average 7 touches to reach a conversion across all marketing channels, so social, email, paid search etc are contributing but when it's only a handful of days between games hitting that metric is a pretty tall order for casual fans
I'd imagine the Bucks are taking a portion of concession sales, so there's 0.00% chance they would be on board with $1.00 beer night.
What would an incoming students day or family day look like? Sit in the student section for the incoming students day?
And yeah, we're playing 3 games between now and the Xavier game. We're really going to send out email blasts saying, "Hey MU fans, tickets are still out there for what MIGHT decide the BE title (just ignore the 3 games we play between now and then, and the 4 games we play after then!), please come out and support the squad for this huge game!" You send something out promoting the POTENTIAL BE title game and then one of the teams falls on their face, that looks pretty silly.
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One way to get season ticket sales to decline? Offer up discounted (or free) seats as gamedays approach. Unless you're going to refund those who had already bought their tickets prior to announcing those deals. Which I don't think would work great.
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If you want week night sell outs pay people to attend.
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I'd imagine the Bucks are taking a portion of concession sales, so there's 0.00% chance they would be on board with $1.00 beer night.
What would an incoming students day or family day look like? Sit in the student section for the incoming students day?
And yeah, we're playing 3 games between now and the Xavier game. We're really going to send out email blasts saying, "Hey MU fans, tickets are still out there for what MIGHT decide the BE title (just ignore the 3 games we play between now and then, and the 4 games we play after then!), please come out and support the squad for this huge game!" You send something out promoting the POTENTIAL BE title game and then one of the teams falls on their face, that looks pretty silly.
Good point regarding concessions. Then I'd say open up a $2 (or whatever it can feasibly be) beer special for 30min prior? Or something along those lines. I think the Bucks or MU did this actually with Hamms.
When they did it in 08-09 we had the upper level seats directly opposite the student section. Was pretty cool, but theoretically could be a great winter break special or weekday special up in the nose bleeds.
And 100% agree, that's the blunt way to put what my last point was regarding touches in the timeframe.
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Good point regarding concessions. Then I'd say open up a $2 (or whatever it can feasibly be) beer special for 30min prior? Or something along those lines. I think the Bucks or MU did this actually with Hamms.
When they did it in 08-09 we had the upper level seats directly opposite the student section. Was pretty cool, but theoretically could be a great winter break special or weekday special up in the nose bleeds.
And 100% agree, that's the blunt way to put what my last point was regarding touches in the timeframe.
Yes, last season there were $3 Hamm’s specials for an hour before several games. I don’t recall seeing it this season.
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Yes, last season there were $3 Hamm’s specials for an hour before several games. I don’t recall seeing it this season.
It's busch lites now. And like $5.
I'd rather have the Hamm's
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It's busch lites now. And like $5.
I'd rather have the Hamm's
Agreed!! Hamm's is wayyyyyyyy better.
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Fiserv doesn't have the employees to be able to sell cheap beer. That's one of the reasons the price is high.
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Cut Golf and Track scholarships, money can go toward free beer at the FF.
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Increase beer prices with the money going toward saving the Golf and Track Scholarships.
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Decrease the price of beer and increase your profits by selling more.
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Why encourage bad behavior? It is like cigarettes. If you want to partake, pay the price. Alcohol is overrated.
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Does Marquette have any say in the beer prices?
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Does Marquette have any say in the beer prices?
I would imagine the Bucks or FF are setting those prices. Not sure if MU paid them the difference, they could lower it, but that unlikely makes financial sense for MU.
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Does Marquette have any say in the beer prices?
No.
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Why encourage bad behavior? It is like cigarettes. If you want to partake, pay the price. Alcohol is overrated.
You’re overrated
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Why encourage bad behavior? It is like cigarettes. If you want to partake, pay the price. Alcohol is overrated.
The baseball team is literally called the brewers. Is it bad behavior or part of the local culture?
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You’re overrated
I was unaware I was rated. I know a couple of posters call me 'Jesus', but considering the sources, I'm skeptical.
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When I was in high school the Bucks had Buck night for high school kids. In the late 60s we knew little about the NBA. We took advantage of it and became life long Buck fans.
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I was unaware I was rated. I know a couple of posters call me 'Jesus', but considering the sources, I'm skeptical.
If you are on the Jesus crew, you are Barnabas. Or Jude.
Besides, everyone know that Pakuni is god.
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I was unaware I was rated. I know a couple of posters call me 'Jesus', but considering the sources, I'm skeptical.
I'd just be happy to be third-rate.
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Selling our the upper deck does barely anything for Marquette other than look cool. Their stadium deal is not ideal. Concessions split is brutal. The Bucks get an extra 3,000 upper tank fans and that pure profit for soda & popcorn…for MU it’s maybe another $15,000-$24,000 in tix revenue and is it worth the squeeze it took to get there? Doubtful.
Where MU could improve is game day ops. They’ve reverted back to Badgers basketball. Honor some faculty, tone down the hip-hop, have the band play at inopportune times, etc.
Bring back TC as AD in Waiting and watch the Game Day Ops go back to pure 🔥🔥🔥🔥.
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Bucks/MU double header.
Speaking of Bucks-MU double header I am attempting to do it this Saturday! Wish me luck😁
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Selling our the upper deck does barely anything for Marquette other than look cool. Their stadium deal is not ideal. Concessions split is brutal. The Bucks get an extra 3,000 upper tank fans and that pure profit for soda & popcorn…for MU it’s maybe another $15,000-$24,000 in tix revenue and is it worth the squeeze it took to get there? Doubtful.
Where MU could improve is game day ops. They’ve reverted back to Badgers basketball. Honor some faculty, tone down the hip-hop, have the band play at inopportune times, etc.
Bring back TC as AD in Waiting and watch the Game Day Ops go back to pure 🔥🔥🔥🔥.
They do honor faculty pretty regularly. My one suggestion is Zombie Nation has to be played after a MU run that causes the opponent to come out. I think that’s the loudest I usually hear the crowd.
Against Nova they played it after the Student Section Dance Party (which I think ran its course a few years ago), and it felt kind of wasted.
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I believe the marketing department could do more. I also believe that there is truth to the belief that marketing an unattractive product is wasted money. Winning is ultimately what will fill the seats. No amount of emails or giveaways was going to drive attendance in a post COVID/Wojo world. As Shaka wins more and more, I think you will see more and more from the marketing department. I have seen incremental improvements to marketing as the team has won more and more. Win some games in March and I think you will see a big increase in attendance and marketing efforts.
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$1 beer night like Creighton would get me to Milwaukee.
Are you planning to drive back to Chicago after all of those $1 beers? :)
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Selling our the upper deck does barely anything for Marquette other than look cool. Their stadium deal is not ideal. Concessions split is brutal. The Bucks get an extra 3,000 upper tank fans and that pure profit for soda & popcorn…for MU it’s maybe another $15,000-$24,000 in tix revenue and is it worth the squeeze it took to get there? Doubtful.
Where MU could improve is game day ops. They’ve reverted back to Badgers basketball. Honor some faculty, tone down the hip-hop, have the band play at inopportune times, etc.
Bring back TC as AD in Waiting and watch the Game Day Ops go back to pure 🔥🔥🔥🔥.
Game day ops is probably around 147th on the prioritized list of things an AD has to deal with.
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Game day ops is probably around 147th on the prioritized list of things an AD has to deal with.
Not AD TC, it would be #1.
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Have a scoop only section. Put up barricades and fences around it to keep the sections around it from getting hit with flying debris.
https://www.youtube.com/watch?v=RdR6MN2jKYs
https://www.youtube.com/watch?v=90OFZQx_7xI
Ooooh, and this one.
https://www.youtube.com/watch?v=40A8xpzFR2o
Put the family section (no booze, no swearing) in the opposite corner.
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i highly doubt MU is concerned about the beer prices and/or want to link that with some marketing ploy.
does MU still have that lay-up, free throw, half court shot for tuition thing?
do something geared toward kids, grade school-ish-half time b-ball game, 2 half court games going on at same time
basketball camps-one or two day thing
didn't MU use to send the players out to different high schools to practice with a team for an hour or so
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Are you planning to drive back to Chicago after all of those $1 beers? :)
Ideally id find me a hotel Airbnb or guest room but if it's a weekend game Im lucky to have the mrs who's pretty into low carb.
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News portion on the local news in the morning gives no mention of events for MU, Admirals, Wave or UWM. It's always Bucks. I wonder if the talking desk heads even know MU plays at Fiserv. This morning they had someone in front of Fiserv, talking Bucks. Nothing MU can do in that regard.
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MU's attendance (and place) will be down again this year due to Central Michigan, although the profit will be up (as they charged STHs the $$$ for the game). With liquor now being served, might MU look for different ways to utilize The Al for basketball for different events (Alumni games, return to (paid) open practice events)?
It seems like Shaka is not a big fan of the events as it takes away from focus but business is business. I see that session 1 kids camp is already sold out. What about an adult camp? I'd pay to watch some wealth belly Scoopers battle it out: MOPES vs. COLES in round 1.
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Actually after Saturday MU's average attendance will be up from last year.
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Hahaha at a MOPES V COLES matchup for the masses to see.
Hope it isn’t a shirts versus skins game…
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What about an adult camp? I'd pay to watch some wealth belly Scoopers battle it out: MOPES vs. COLES in round 1.
I'm in. Once I get used to the shooting backdrop (it makes a difference, I hear) it's on.
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News portion on the local news in the morning gives no mention of events for MU, Admirals, Wave or UWM. It's always Bucks. I wonder if the talking desk heads even know MU plays at Fiserv. This morning they had someone in front of Fiserv, talking Bucks. Nothing MU can do in that regard.
Sports is the lowest priority by far for any newscast. Weather is #1. Lance, TVV, Dario + Steph would love to cover MU more but they get such a small amount of time. Look at any statioj promo for their news team, most leave their sports guy / girl off. Just not a priority -- except Packers and maybe HS.
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Bring in a new spokesperson for MU Basketball. I nominate her:
https://twitter.com/MUOverload/status/1621237014988455937?s=20&t=K22w7NXJckEjfMQPt6rzkQ
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Ideally id find me a hotel Airbnb or guest room but if it's a weekend game Im lucky to have the mrs who's pretty into low carb.
Creighton’s $1 beer night is only up until tip off. So even if you get there right at gate open I doubt anyone is drinking more than 3 beers with the long lines I’m sure they have.
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Sports is the lowest priority by far for any newscast. Weather is #1. Lance, TVV, Dario + Steph would love to cover MU more but they get such a small amount of time. Look at any statioj promo for their news team, most leave their sports guy / girl off. Just not a priority -- except Packers and maybe HS.
Speaking of Dario……when is that guy gonna get a sportcoat that actually fits. He reminds me of Farley’s fat guy in a little jacket bit.
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Hahaha at a MOPES V COLES matchup for the masses to see.
Hope it isn’t a shirts versus skins game…
Gold vs. Valor Blue sweater vests will be provided.
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Sports is the lowest priority by far for any newscast. Weather is #1. Lance, TVV, Dario + Steph would love to cover MU more but they get such a small amount of time. Look at any statioj promo for their news team, most leave their sports guy / girl off. Just not a priority -- except Packers and maybe HS.
I get that (aka my screen name) LOL, yet I'm not talking about a breakdown in sports on the news part. Just talking when they do a camera shot of Fiserv while they talking about the weather, can't get a one liner that MU plays tonight, like they do for the Bucks. 3 words can't be too hard.
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Gold vs. Valor Blue sweater vests will be provided.
As long as there are no pants.
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I believe the marketing department could do more. I also believe that there is truth to the belief that marketing an unattractive product is wasted money. Winning is ultimately what will fill the seats. No amount of emails or giveaways was going to drive attendance in a post COVID/Wojo world. As Shaka wins more and more, I think you will see more and more from the marketing department. I have seen incremental improvements to marketing as the team has won more and more. Win some games in March and I think you will see a big increase in attendance and marketing efforts.
I agree with this analysis.
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News portion on the local news in the morning gives no mention of events for MU, Admirals, Wave or UWM. It's always Bucks. I wonder if the talking desk heads even know MU plays at Fiserv. This morning they had someone in front of Fiserv, talking Bucks. Nothing MU can do in that regard.
Plenty of MU alums in local media. Does Marquette ever touch base with them and ask for some love?
Alum Brad Galli manages to slip Marquette into his Detroit sportscast with regularity.
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As long as there are no pants.
why does it not surprise me that you would enjoy that?
do the passengers on your big bus require pants?
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why does it not surprise me that you would enjoy that?
do the passengers on your big bus require pants?
Coming from this guy...
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why does it not surprise me that you would enjoy that?
do the passengers on your big bus require pants?
Good one. Lemme know where to pick up the tickets for the comedy tour.
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Good one. Lemme know where to pick up the tickets for the comedy tour.
Well, it won’t be in major cities
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Have a scoop only section. Put up barricades and fences around it to keep the sections around it from getting hit with flying debris.
https://www.youtube.com/watch?v=RdR6MN2jKYs
https://www.youtube.com/watch?v=90OFZQx_7xI
Ooooh, and this one.
https://www.youtube.com/watch?v=40A8xpzFR2o
Put the family section (no booze, no swearing) in the opposite corner.
So many dentists taken down on that second video.
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We need gear that looks like the Leeds jerseys.
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A little self awareness from the marketing dept would go a long way. Three nickname changes in 30 years reflects an identity crises from the top down (they are unimpressive people). I know, it isn't the marketing department's fault. Play the cards you're dealt.
A "Marquette Gold" 20th anniversary should be planned for 2025 (they would never).
The eventual MU rebrand turned out ok... visually appealing lay out of 2 letters. Fine. From time to time a new generic and (sometimes) laughable variation of a bird is rolled out. Bad.
The social media presence should be used for more than scores and game times. In its current iteration it is totally irrelevant. The suits would never allow something with a hint of unapproved fun.
For all of their problems, DePaul was smart enough to resurrect Billy Blue Demon. I hate that school but love the logo. At least a broken clock is right twice a day. It is the perfect iteration of a time and a place. Their 90's rebrand looked dated and limp immediately.
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A little self awareness from the marketing dept would go a long way. Three nickname changes in 30 years reflects an identity crises from the top down (they are unimpressive people). I know, it isn't the marketing department's fault. Play the cards your dealt.
A "Marquette Gold" 20th anniversary should be planned for 2025 (they would never).
The eventual MU rebrand turned out ok... visually appealing lay out of 2 letters. Fine. From time to time a new generic and (sometimes) laughable variation of a bird is rolled out. Bad.
The social media presence should be used for more than scores and game times. In its current iteration it is totally irrelevant. The suits would never allow something with a hint of unapproved fun.
For all of their problems, DePaul was smart enough to resurrect Billy Blue Demon. I hate that school but love the logo. At least a broken clock is right twice a day. It is the perfect iteration of a time and a place. Their 90's rebrand looked dated and limp immediately.
You are being far too kind. They're doing a horsesh!t job. Need a total reboot of personnel. True "self awareness" to me means being capable of admitting that you have failed. They do not have that. Atom bomb approach please.
I mentioned several times on Scoop how I approached marketing in my business-full speed ahead, damn the torpedoes-and have absolutely no respect for a clueless, ignorant, self satisfied marketing department.
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So far no late push to sell out Xavier. No discount. If you go through gomarquette.com it's actually more expensive than buying the same seats on Ticketmaster.
Maybe we'll see something today because people are burying Marquette Athletics for it on Twitter, and sometimes that gets their attention, but when you have a Big East title on the line, this should be a layup sales pitch.
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So far no late push to sell out Xavier. No discount. If you go through gomarquette.com it's actually more expensive than buying the same seats on Ticketmaster.
Maybe we'll see something today because people are burying Marquette Athletics for it on Twitter, and sometimes that gets their attention, but when you have a Big East title on the line, this should be a layup sales pitch.
I bought regardless of sale. Its a big game.
Hope they do something though
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So far no late push to sell out Xavier. No discount. If you go through gomarquette.com it's actually more expensive than buying the same seats on Ticketmaster.
Maybe we'll see something today because people are burying Marquette Athletics for it on Twitter, and sometimes that gets their attention, but when you have a Big East title on the line, this should be a layup sales pitch.
I doubt price is the issue that the game isn’t sold out. We have a great product - discounting it is not a good business practice. You don’t want to set the expectation in the marketplace that if an MU fan waits long enough they’ll be able to buy on the cheap.
MU should donate all available tickets that rent sold at face value to local elementary schools/Boys and Girls clubs and build future fans that way, while also putting butts in the seats.
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So far no late push to sell out Xavier. No discount. If you go through gomarquette.com it's actually more expensive than buying the same seats on Ticketmaster.
Maybe we'll see something today because people are burying Marquette Athletics for it on Twitter, and sometimes that gets their attention, but when you have a Big East title on the line, this should be a layup sales pitch.
There’s billboards around the city advertising the game
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Yeah, Ners is right here. Discounting tickets now is just going to make it harder to sell them down the line. It's just difficult for a good portion of the fanbase to make a 6:00 game on a Wednesday night....and it's just easier to watch at home.
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So far no late push to sell out Xavier. No discount. If you go through gomarquette.com it's actually more expensive than buying the same seats on Ticketmaster.
Maybe we'll see something today because people are burying Marquette Athletics for it on Twitter, and sometimes that gets their attention, but when you have a Big East title on the line, this should be a layup sales pitch.
They should go to local businesses that are big MU supporters. Do big group rates and get some alum/fans in the building. We have close to 100 MU alums at my company and my tickets don't last 5 minutes when I try to get rid of them to the group...
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Put a first rate basketball team on the floor.
Get a coach whose active in the community and committed to the university.
Just win baby -- defend your home court at all costs.
Get attractive games that mean something.
Oh wait, we're doing all that! We'll be fine.
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MU did a fevo sales weeks ago for Villavova and/or Xavier for lower seats with no fees. Sold over 600 seats for Xavier game alone.
Reminder TM.com also includes resale tickets so some would be less.
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Oh okay, I'm sure using the same sales methods that worked in 2003 will continue to succeed.
And price is a problem when you sell your tickets through ticketmaster and it's more expensive to get the exact same tickets through your website than if fans go to ticketmaster's.
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Oh okay, I'm sure using the same sales methods that worked in 2003 will continue to succeed.
And price is a problem when you sell your tickets through ticketmaster and it's more expensive to get the exact same tickets through your website than if fans go to ticketmaster's.
Honest question, isn't ticketmaster always cheaper than going through an official site? I can't think of a time where I've ever gotten a better deal on an official site than I do a secondary sale site.
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How bout a SPICY halftime act, heyna??
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Chipotle? Popeye's?
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Everyone in attendance gets a Honey Baked Ham on the way out.
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How bout a SPICY halftime act, heyna??
Live recording of Hot Ones?
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Wasn’t it the game where James broke his foot the AD went all out with the Sell Out UCONN theme? Even building a website. If I remember right, that was a multiple week campaign with a lot of visibility.
I do think there’s a lot working against live sports since then, but doesn’t seem like there’s been a big push to sell tickets.
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I’ve gotten two emails from Marquette today about Wednesday’s game so they are trying!
I don’t believe that the 6pm start is that big of a problem. People complain about a later weeknight game and now they complain about an early one. Grab the kids and go! They can be in bed by 9.
If 15,000 can get there, surly there are another 2500 people in SE Wisconsin or NE Illinois who can fill those remaining seats.
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Yep, get your co-workers, neighbors and tell your family. Everyone has to do their part. Someone wants to save on fees, go to the Fiserv Forum box office is a way to save money.
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I’ve gotten two emails from Marquette today about Wednesday’s game so they are trying!
I don’t believe that the 6pm start is that big of a problem. People complain about a later weeknight game and now they complain about an early one. Grab the kids and go! They can be in bed by 9.
If 15,000 can get there, surly there are another 2500 people in SE Wisconsin or NE Illinois who can fill those remaining seats.
It’ll be close to a sell out. Those remaining tickets will be sold given the magnitude of the game. Lots of bellyaching over nothing
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Just got done yelling at voters on Twitter.
Now onto the marketing department!
Seriously. Covid times taught a lot of people that it's easier, and sometimes even more enjoyable, to watch athletic events at home. And it's certainly cheaper. If you want to sell out all your games, then you'll have to build a 10K seat arena or move it back to the Panther arena. A school of Marquette's size in a city like Milwaukee, you're not going to sell out a bunch of games in a 17K seat arena. Great marketing department or not. While it's not exactly LA or NYC, it's also not Omaha, Nebraska, where all there is to do is watch college athletics.
I've received emails and seen posts on social media urging people to get their tickets to the X game. Not sure what else they should do.
And anyway, the student section sucks, the sweater vests sit on their hands, the band sucks, the DJ is too loud, and the concessions suck. So even if you get that sellout, the gameday experience will still be awful. I'd rather play on the road.
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MU always ranks highly in attendance. Impressive considering the size of the school and the diaspora of the alumni. Other schools (not Creighton) wish they could get that many butts in seats.
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MU always ranks highly in attendance. Impressive considering the size of the school and the diaspora of the alumni. Other schools (not Creighton) wish they could get that many butts in seats.
Just think what we could do with a semi competent marketing department.
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I’ve gotten two emails from Marquette today about Wednesday’s game so they are trying!
I don’t believe that the 6pm start is that big of a problem. People complain about a later weeknight game and now they complain about an early one. Grab the kids and go! They can be in bed by 9.
If 15,000 can get there, surly there are another 2500 people in SE Wisconsin or NE Illinois who can fill those remaining seats.
Taking the wife and 3 kids (5, 3 and 1 years old). School night? Who cares! We have a ship on the line!
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Taking the wife and 3 kids (5, 3 and 1 years old). School night? Who cares! We have a ship on the line!
All of this in spite of a marketing department full of know nothing buffoons. Kudos
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Have a family member from Lodi, Wi coming in for the game. ;) Bought on the Fevo sale.
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Many have said they dislike Pete Gillen. To avoid him this Wednesday on CBSSN, come to Fiserv. ;D
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CRAIG PINTENS IS NOT WALKING THROUGH THAT DOOR!
Honestly though, I dont know what more you expect them to do. Anyone with a potential interest in going is aware the game is happening.
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Have a family member from Lodi, Wi coming in for the game. ;) Bought on the Fevo sale.
Life ain't easy for a boy named Sue.
Quack
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Many have said they dislike Pete Gillen. To avoid him this Wednesday on CBSSN, come to Fiserv. ;D
That may be part of the reason I've gone to certain weekday games this year...
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All of this in spite of a marketing department full of know nothing buffoons. Kudos
To be fair, we drag our kids to every weekend game, weekday game 6pm starts, and all of the holiday tournaments lol.
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CRAIG PINTENS IS NOT WALKING THROUGH THAT DOOR!
Honestly though, I dont know what more you expect them to do. Anyone with a potential interest in going is aware the game is happening.
COLE
Imagine if that's how any brand in the world felt? Their leadership would be removed by the board/shareholders.
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I don’t believe that the 6pm start is that big of a problem. People complain about a later weeknight game and now they complain about an early one.
To be fair, I meant that it is too early for me to get there on Wednesday. A very specific comment about my circumstance.
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To be fair, I meant that it is too early for me to get there on Wednesday. A very specific comment about my circumstance.
Username checks out.
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To be fair, I meant that it is too early for me to get there on Wednesday. A very specific comment about my circumstance.
Sultan…I realize that individual people have conflicts. That’s totally understandable. I was making a general observation that there are people who complain that 8pm is too late and 6pm is too early. I think the early start is great for families if they are able to get there by tip off.
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I think if you want to maximize butts in seats then moving the student section to behind one basket would be a good idea. Specifically the sections would be 110-113 in the lower and 213-217 in the upper. I don’t think the students who show up late really care where they sit anyway and it’s fair and equitable. Show up early if you want better seats.
Those behind the basket seats on the other end would be good seats to run promos on and do mini packs for. The upper deck is a much tougher sell and those really are only in demand for the very best games.
Why would we put our loudest and best attendance demographic in worse seats?
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Why would we put our loudest and best attendance demographic in worse seats?
The question wasn’t about how to get the best atmosphere at a game, it was about how to sell more tickets. I reread my comment and don’t really have anything additional to add other than to re-emphasize that there would be larger demand from the general public for behind the basket lowers than there would be for the uppers, which in turn would result in more sales overall.
By an extremely large margin, the “loudest” and “best” crowds depend on the opponent and flow of the game and not where the students are sitting. Look at the UCONN game for example. Shaka said it was the loudest he had heard the building. Where were the students? The Bradley Center also had a number of good crowds where all the students were behind the basket. Worked out fine as well there.
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The question wasn’t about how to get the best atmosphere at a game, it was about how to sell more tickets. I reread my comment and don’t really have anything additional to add other than to re-emphasize that there would be larger demand from the general public for behind the basket lowers than there would be for the uppers, which in turn would result in more sales overall.
By an extremely large margin, the “loudest” and “best” crowds depend on the opponent and flow of the game and not where the students are sitting. Look at the UCONN game for example. Shaka said it was the loudest he had heard the building. Where were the students? The Bradley Center also had a number of good crowds where all the students were behind the basket. Worked out fine as well there.
The idea of saving some of the best seats in the house for people who aren't willing to commit to season tickets is a dumb idea IMO. If you can't get decent seats because you are only a casual fan, boo hoo. Buy them from Stub Hub from someone who was willing to buy tickets to every game.
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To be fair, I meant that it is too early for me to get there on Wednesday. A very specific comment about my circumstance.
Yeah, you'd have to set away early from you important job duties like posting non-stop on MU boards.
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The idea of saving some of the best seats in the house for people who aren't willing to commit to season tickets is a dumb idea IMO. If you can't get decent seats because you are only a casual fan, boo hoo. Buy them from Stub Hub from someone who was willing to buy tickets to every game.
Amen. Pack as many students as close to the baskets on the ends as possible. It's great for the in-person environment and it looks great on TV (which, hopefully, will cause some of those casual fans to think about buying some tickets).
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COLE
Imagine if that's how any brand in the world felt? Their leadership would be removed by the board/shareholders.
Craig Pintens got a shout out on Titus & Tate two weeks ago.
But I wasn't shocked. They know ball, he hired Stan so he knows ball. Er go they know him.
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The idea of saving some of the best seats in the house for people who aren't willing to commit to season tickets is a dumb idea IMO. If you can't get decent seats because you are only a casual fan, boo hoo. Buy them from Stub Hub from someone who was willing to buy tickets to every game.
From that perspective, I don’t disagree. Though, then I think it’s nonsense to complain about the Marketing department since it’s impossible to sell tickets to a type of fan that doesn’t currently exist, which are casual MU fans who are fine sitting in the rafters for your average type of game.
I don’t feel strongly on this topic though and actually prefer how they currently do it. I’ve enjoyed the games at Fiserv and can’t wait for tomorrow.
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From that perspective, I don’t disagree. Though, then I think it’s nonsense to complain about the Marketing department since it’s impossible to sell tickets to a type of fan that doesn’t currently exist.
My guess is that Marquette would rather have unsold rafter seats than hold back good seats for the one-off and mini-plan people.
Here's another thing. As a casual fan, you might buy one of those rafter tickets, get there, and think, "Well, this sucks. Next time I will do what it takes to get better seats." That is especially relevant given where we think the prospects are for next year's team.
That's how Glow and I graduated from the $99 season tickets in 2009-2010 to being full-on STHs.
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My guess is that Marquette would rather have unsold rafter seats than hold back good seats for the one-off and mini-plan people.
Here's another thing. As a casual fan, you might buy one of those rafter tickets, get there, and think, "Well, this sucks. Next time I will do what it takes to get better seats." That is especially relevant given where we think the prospects are for next year's team.
That's how Glow and I graduated from the $99 season tickets in 2009-2010 to being full-on STHs.
Sure, seats in the lower bowl would be preferable, but are the "rafter" seat at FF that bad?
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Sure, seats in the lower bowl would be preferable, but are the "rafter" seat at FF that bad?
I suppose that's a matter of opinion.
I would sit there if that was what was available at a reasonable price, but I certainly know a lot of seat snobs who would never want to sit anywhere other than the lower bowl.
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Sure, seats in the lower bowl would be preferable, but are the "rafter" seat at FF that bad?
Nope, and I think that might be one of the reason the atmosphere is a little lacking. It felt like the Lower Bowl was always full at the BC, even for low attended games. Now, it seems like there are always some empty seats.
I think it’s a function of the Upper Bowl being better seats than they were at the BC, and that there are more Lower Bowl seats at Fiserv.
Before, you really had to work to get into the Lower Bowl and made the experience better. Now it’s easier and the payoff may not be as great.
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Nope, and I think that might be one of the reason the atmosphere is a little lacking. It felt like the Lower Bowl was always full at the BC, even for low attended games. Now, it seems like there are always some empty seats.
I think it’s a function of the Upper Bowl being better seats than they were at the BC, and that there are more Lower Bowl seats at Fiserv.
Before, you really had to work to get into the Lower Bowl and made the experience better. Now it’s easier and the payoff may not be as great.
Damn the FF for being so well designed for viewing the game!
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My guess is that Marquette would rather have unsold rafter seats than hold back good seats for the one-off and mini-plan people.
Here's another thing. As a casual fan, you might buy one of those rafter tickets, get there, and think, "Well, this sucks. Next time I will do what it takes to get better seats." That is especially relevant given where we think the prospects are for next year's team.
That's how Glow and I graduated from the $99 season tickets in 2009-2010 to being full-on STHs.
I think most people would think "Well this sucks. I'd rather just watch from home."
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Sure, seats in the lower bowl would be preferable, but are the "rafter" seat at FF that bad?
I've been a lifer in the 1st row 2nd deck since I've been 23. I love them and don't see myself ever going away from them.
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unleash
We are in 221, second row tomorrow. Close by?
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unleash
We are in 221, second row tomorrow. Close by?
Very. Like incredibly.
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Very. Like incredibly.
Goose is the guy in the gorilla costume, can't miss him.
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unleash
We are in 221, second row tomorrow. Close by?
221 as well. See you there!
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Jake
Great. I hope to see you there.
Unleash
Look for a beautiful almost three year blondie on my sons lap and that will be us.
Really hoping for a great game!!
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105 19 3
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Jake
Great. I hope to see you there.
Unleash
Look for a beautiful almost three year blondie on my sons lap and that will be us.
Really hoping for a great game!!
If the blondie is a girl. I see youuuuuu
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Unleash
Yes, my granddaughter was the blondie. Second half they/us moved so she could have some more room. Great win.
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MU’s best marketing plan was executed last night, a Shaka led team winning a big game thriller at home.
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MU’s best marketing plan was executed last night, a Shaka led team winning a big game thriller at home.
Without a doubt, this!
Last night I saw that the local Fox6 news channel did a segment on MUBB. Not only that they're leading Big East, but they did a little profile on Kolek. For those that say winning is the best marketing, this certainly backs that up.
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MU’s best marketing plan was executed last night, a Shaka led team winning a big game thriller at home.
And to think, this summer Scoop was arguing that having a face of the program wasn't that important.
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Looks like MU is trying to find someone to turn the ship around. Anyone willing to take on the challenge?
Marquette - Director of Marketing and Fan Engagement
https://employment.marquette.edu/postings/19081
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Looks like MU is trying to find someone to turn the ship around. Anyone willing to take on the challenge?
Marquette - Director of Marketing and Fan Engagement
https://employment.marquette.edu/postings/19081
Thank God! It’s about time! Brew, it’s your calling. All they do is steal your ideas anyway.
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Thank god they finally fired the incompetent marketing head honcho. Maybe now they’ll carry more of my personal favorite beers on tap.
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Thank God! It’s about time! Brew, it’s your calling. All they do is steal your ideas anyway.
Brew needs to be hired as the Director of Analytics.
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Looks like MU is trying to find someone to turn the ship around. Anyone willing to take on the challenge?
Marquette - Director of Marketing and Fan Engagement
https://employment.marquette.edu/postings/19081
I can hear the current person as to why they’re leaving: “It’s Indiana…it’s Indiana…University Purdue University of Indianapolis.”
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Brew needs to be hired as the Director of Analytics.
It will never happen. They take what he posts on scoop for free. Why would they pay him? ;D
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Brew needs to be hired as the Director of Analytics.
I think this coaching staff has the analytics down. 3s and layups.
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Since the marketing department sucks, let's hear them.
Do people really think that those who follow Marquette's social media pages are unaware of when their games are and that they can buy tickets for those games? Do they really think spam emails to people will get them to be like, "Hey, you know what? I could really use tickets to the MU game on a Wednesday night!"
Not everyone lives and dies by Marquette basketball like we the people on Scoop do. Most people are casual fans who have figured out there's life outside of the sports arenas since COVID hit and realize that there are ways to enjoy games without actually attending them. That's the nature of sports today. A small private school selling 14K tickets to a late Wednesday game? Consistently being one of the highest attendance numbers in the country while playing about 6th fiddle in the city of Milwaukee?
What are the ideas? They already do social media posts. They've done ticket deals. They've done be a student deals. Guess what? They still aren't selling games out! (Other than NMD).
The marketing department - in a poor economy - has to sell out all the games to be viable? The city is unattractive and freezing ass cold when Marquette plays basketball. I’d say congratulations to the marketing folks for getting MU to 15,000 plus fans on average. As the economy recovers and the team continues to win, attendance figures will rise.
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Its a position for Promoting WOMENS sports:
1. Plan, direct, and execute game production efforts for women’s basketball, and women’s volleyball including the creation of game scripts, music/band promotions, videoboard content, cheer/mascot, and on-court presentations.
8-)
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Marquette should open '23-'24 season ticket downpayments this week.
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Marquette should open '23-'24 season ticket downpayments this week.
They did it like 6 weeks ago
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Marquette should open '23-'24 season ticket downpayments this week.
Already put mine down a few weeks ago (while I was headed to @Butler). Exciting stuff ahead!
Plus, might have gotten my wife's OK to go to Maui for the tourney for her birthday week so long as we go for the whole week (thanks 82 for helping with the convincing!)
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They did it like 6 weeks ago
I can't find it anywhere on the MU athletics or ticket website. Maybe I'm not good at google? Maybe their audience was just current season ticket holders?
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I can't find it anywhere on the MU athletics or ticket website. Maybe I'm not good at google? Maybe their audience was just current season ticket holders?
I thought it was just new STHs actually.
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I can't find it anywhere on the MU athletics or ticket website. Maybe I'm not good at google? Maybe their audience was just current season ticket holders?
It's been on just about every email they have sent. I was confused as I am a current STH and called them. They said the deposit note is only for perspective STHs and I think they cleaned up that wording.
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I thought it was just new STHs actually.
Interesting. Nothing on their website or on socials I could find. If a tree falls in the woods and nobody hears it, is it the MU Marketing team's fault?
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Interesting. Nothing on their website or on socials I could find. If a tree falls in the woods and nobody hears it, is it the MU Marketing team's fault?
Maybe they don't serve you those ads because they know you are cheap? If you want to make your deposit, here you go:
https://offer.fevo.com/202324-mubb-season-ticket-deposit-3ihq6xt-66c9924?fevoUri=202324-mubb-season-ticket-deposit-3ihq6xt-66c9924%2F
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Maybe they don't serve you those ads because they know you are cheap? If you want to make your deposit, here you go:
https://offer.fevo.com/202324-mubb-season-ticket-deposit-3ihq6xt-66c9924?fevoUri=202324-mubb-season-ticket-deposit-3ihq6xt-66c9924%2F
Funny - I was just about the post the link from my email, and it's exactly the same. You'd think there'd be a unique identifier in there!
Or that they'd put it on the website...
But also...to clarify again, and avoid confusion, also from the email: Current Season Ticket Members do not need to place a deposit at this time.
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Funny - I was just about the post the link from my email, and it's exactly the same. You'd think there'd be a unique identifier in there!
Or that they'd put it on the website...
But also...to clarify again, and avoid confusion, also from the email: Current Season Ticket Members do not need to place a deposit at this time.
Your name is Spartacus too?
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1. "Do the Shaka!" Gold shirts.
2. Sketches of Shaka and All with " Marquette Gold Bloods" shirts.
3. Marquette Warriors gold shirts.
4. "Play on fire!" Gold shirts.
5. Hand out Marquette University gold flags.
6. Hand out "Ring Out Ahoya" Gold flags.
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Leeds road jerseys based clothing line. Way better than Wisconsin black jerseys.
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Not really sure where to put this, but is this a new MU logo for the university? It’s been prominent on social media for awhile, but I thought it was just part of National Marquette Day or fundraising campaign.
https://twitter.com/MarquetteU/status/1696147758451753272
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Not really sure where to put this, but is this a new MU logo for the university? It’s been prominent on social media for awhile, but I thought it was just part of National Marquette Day or fundraising campaign.
https://twitter.com/MarquetteU/status/1696147758451753272
Looks like something for grade schoolers
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Primary colors, too, hey?
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Does MU work with an ad agency or do they handle everything in-house? They need to get Don Draper on this account.
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Does MU work with an ad agency or do they handle everything in-house? They need to get Don Draper on this account.
Or Zizzo Group!
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Or Zizzo Group!
Bring it on, Bricky!
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Looks like something for grade schoolers
And yet still an upgrade over the 10-years-past-dated MU logo of today.
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Not really sure where to put this, but is this a new MU logo for the university? It’s been prominent on social media for awhile, but I thought it was just part of National Marquette Day or fundraising campaign.
https://twitter.com/MarquetteU/status/1696147758451753272
So this will be on AL's court when we start the new season?
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So this will be on AL's court when we start the new season?
Marquette's logos are still the same as before.
https://www.marquette.edu/university-relations/marketing-and-communication/brand-symbols.php
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Marquette's logos are still the same as before.
https://www.marquette.edu/university-relations/marketing-and-communication/brand-symbols.php
Perhaps but they seem to be using that alternative MU script a lot - on the social media accounts and this new statue thing.
It doesn't look good at all.
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Perhaps but they seem to be using that alternative MU script a lot - on the social media accounts and this new statue thing.
It doesn't look good at all.
The statue thing is just a thing. I wouldn't necessarily read too much into that.
The social media stuff is interesting in that the logo isn't shown anywhere on their logo page. Is it because it's something new? Is it because the current logo isn't great with the small icons on Twitter and LinkedIn? No idea.
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Perhaps but they seem to be using that alternative MU script a lot - on the social media accounts and this new statue thing.
It doesn't look good at all.
Agreed the new logo, if that’s what it is, is not good. For a short term promotion maybe. Long term, the logos that we have are fine and need to continue going forward for consistency. The logos that MU had when I attended were terrible and non descript. The logos now have been good for years and help with the identity of the school. Don’t fix what’s not broken.
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I thought that the new MU lettering was actually branding specifically for alumni weekend and the social media changed to match for alumni weekend. As dumb as it sounds, I think this may just be that they forgot to switch the social media accounts back to the original logo after alumni weekend.
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I thought that the new MU lettering was actually branding specifically for alumni weekend and the social media changed to match for alumni weekend. As dumb as it sounds, I think this may just be that they forgot to switch the social media accounts back to the original logo after alumni weekend.
Thought crossed my mind as well.
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I thought that the new MU lettering was actually branding specifically for alumni weekend and the social media changed to match for alumni weekend. As dumb as it sounds, I think this may just be that they forgot to switch the social media accounts back to the original logo after alumni weekend.
I guess I thought that until the letters on campus. You are right, I think the change was right around the reunion and had similar lettering.
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I thought that the new MU lettering was actually branding specifically for alumni weekend and the social media changed to match for alumni weekend. As dumb as it sounds, I think this may just be that they forgot to switch the social media accounts back to the original logo after alumni weekend.
They have the cartoonish colors in Spirit Shop too on apparel. Maybe left over from Alumni Weekend too? Looks crappity.
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Looks like something for grade schoolers
Monsters University lookin ass crap.
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Agreed the new logo, if that’s what it is, is not good. For a short term promotion maybe. Long term, the logos that we have are fine and need to continue going forward for consistency. The logos that MU had when I attended were terrible and non descript. The logos now have been good for years and help with the identity of the school. Don’t fix what’s not broken.
(https://www.marquette.edu/university-relations/images/ml-btd-bg-v-170.jpeg)
I'm not saying it's broken, but this is pretty meh. Marquette Hall isn't some instantly recognizable structure, and its a pretty busy image. Most logos are more clean and simple these days.
For instance, each of these are pretty simple. Creighton and Georgetown just use words. Xavier uses their athletic marks and fonts, which is pretty rare, but works in this case.
https://www.creighton.edu/
https://www.georgetown.edu/
https://www.xavier.edu/
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I agree. The “ new “ MU ( sign on campus and social media ) is bad.
It looks cartoonish, and perfect for a playground.
And, some of their other branding could use an update.
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(https://www.marquette.edu/university-relations/images/ml-btd-bg-v-170.jpeg)
I'm not saying it's broken, but this is pretty meh. Marquette Hall isn't some instantly recognizable structure, and its a pretty busy image. Most logos are more clean and simple these days.
For instance, each of these are pretty simple. Creighton and Georgetown just use words. Xavier uses their athletic marks and fonts, which is pretty rare, but works in this case.
https://www.creighton.edu/
https://www.georgetown.edu/
https://www.xavier.edu/
Agreed it is a little busy. Taking the be the difference slogan off would be a good thing. The rest of it I’m ok with. And our athletic logo is fine. Doesn’t need Marquette spelled out on a banner anymore in my opinion. It has been around long enough. People who watch colleg basketball know the logo by now without having to spell out Marquette.
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Agreed it is a little busy. Taking the be the difference slogan off would be a good thing. The rest of it I’m ok with. And our athletic logo is fine. Doesn’t need Marquette spelled out on a banner anymore in my opinion. It has been around long enough. People who watch colleg basketball know the logo by now without having to spell out Marquette.
Yeah I think using a square and filling it in is real old school. Not clean and crisp. Needs a redo
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There is one and only one truly great marketing idea - $10 lower-bowl tickets for Scoopers.
Only requirement is that we stand and cheer at the appropriate times. In other words, no sweater vests allowed.
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They might have to fence the scoopers in. Picture the cowboy bar scene in Blues Brothers.
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(https://www.marquette.edu/university-relations/images/ml-btd-bg-v-170.jpeg)
I'm not saying it's broken, but this is pretty meh. Marquette Hall isn't some instantly recognizable structure, and its a pretty busy image. Most logos are more clean and simple these days.
For instance, each of these are pretty simple. Creighton and Georgetown just use words. Xavier uses their athletic marks and fonts, which is pretty rare, but works in this case.
https://www.creighton.edu/
https://www.georgetown.edu/
https://www.xavier.edu/
I agree. The Be The Difference thing is old and tired. They were using it 20 years ago when I enrolled.
I'm neutral on the Marquette Hall piece of the logo. I agree its nothing amazing, but until I see a better replacement I'm ok with it. Maybe if they stylized it to make it a little bit less busy?
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I agree. The Be The Difference thing is old and tired. They were using it 20 years ago when I enrolled.
I'm neutral on the Marquette Hall piece of the logo. I agree its nothing amazing, but until I see a better replacement I'm ok with it. Maybe if they stylized it to make it a little bit less busy?
My main beef of this logo is that the letters are too small for signage use. This is what they use for the exit coming in on 90 from the south, and you can't even read it.