MUScoop

MUScoop => Hangin' at the Al => Topic started by: warriorchick on October 11, 2014, 09:14:14 AM

Title: 2014-15 Intro Video
Post by: warriorchick on October 11, 2014, 09:14:14 AM
Thoughts?

http://www.youtube.com/v/rY2Ifoxtob0
Title: Re: 2014-15 Intro Video
Post by: CAGASS24 on October 11, 2014, 09:25:56 AM
Still showing expert production quality; but doesn't really carry much pump factor for me- it's no pray, and I also really like the one where the team passed the ball around campus
Title: Re: 2014-15 Intro Video
Post by: Dr. Blackheart on October 11, 2014, 09:27:02 AM
Sandy with the double somersault half twist.
Title: Re: 2014-15 Intro Video
Post by: jsglow on October 11, 2014, 09:45:32 AM
Rather than a specific theme or setting (playground, campus life morphing to basketball, superheros, etc) I really like the fact that this year's focus seems to fit Wojo's message.  We're all a part of one of the greatest histories in college basketball and we fight to win in all aspects of our lives.  Derek's backward glance invites us along.  Students, alumni, everyone.  We are Marquette.  Let's do our part.  See you at the scrimmage.
Title: Re: 2014-15 Intro Video
Post by: Stronghold on October 11, 2014, 09:59:55 AM
Still showing expert production quality; but doesn't really carry much pump factor for me- it's no pray, and I also really like the one where the team passed the ball around campus

Please tell me the second video you mentioned should be in teal.
Title: Re: 2014-15 Intro Video
Post by: martyconlonontherun on October 11, 2014, 10:22:02 AM
Still showing expert production quality; but doesn't really carry much pump factor for me- it's no pray, and I also really like the one where the team passed the ball around campus

Yeah, pretty good but not great.

Random thoughts and nitpicks:
1. Seems to take a shot Buzz right off the bat
2. Wojo doesn't have Morgan Freeman's narrating ability. Should've had players split up the narrative
3. "We stand on shoulders of giants" is kinda weak. Come up with unique wording then throwing random quotes
4. He keeps saying "the best" as if we aren't included. Kind of Buzz's underdog mentality.
Title: Re: 2014-15 Intro Video
Post by: TAMU, Knower of Ball on October 11, 2014, 11:54:57 AM
I enjoyed it. It's not as good as Pray, but better than many of the recent videos. I liked that Wojo was involved. Could have used more pump up thought I enjoyed the end.
Title: Re: 2014-15 Intro Video
Post by: 4everwarriors on October 11, 2014, 02:17:55 PM
I'm down with it.
Title: Re: 2014-15 Intro Video
Post by: dgies9156 on October 11, 2014, 02:52:59 PM
I love it.

It's what we're about at Marquette.

 
Only criticism:It would be nice if it were a bit edgier. As if we snarled. As if we're angry we're not taken seriously.

As if we have some a*s kicking to do. We don't just win, we take no prisoners. Just like in life!

Title: Re: 2014-15 Intro Video
Post by: muhoosier260 on October 11, 2014, 07:58:14 PM
Looks good to me. My favorite video though is from 2005-06 I think, with the players walking as giants through Milwaukee/campus. I think Ousmane may have climbed over the Al even. The production quality has improved just a bit since then.
Title: Re: 2014-15 Intro Video
Post by: Class71 on October 11, 2014, 08:21:34 PM
All meaningless until we see them play. Realistically I hope we see progress each game. That is all we can ask for this year.
Title: Re: 2014-15 Intro Video
Post by: CoachRaymondsClass on October 11, 2014, 09:21:34 PM
Just OK. Very low on the in-stadium "rev 'em up" factor. Copy sounds wooden like a marketing/creative strategy statement. i've seen a lot of spots with good production value, but that doesn't make them motivating nor good. I liked the fun parts like Luke mugging and the Chief doing somersault,,, also Derrick looking into the lens at end.

The "win every day" theme, or more appropriately tag line, is really an in-house team theme because players are only as good as they practice every day, and must bring it in practice every day. Nothing is tied together in the video to lead to the concluding tag line "win every day" to make it pop or bring a climax to the piece - tie it all together. Players get it, but I'm not sure students and fans do.

Last years was not good. This year is blah. However, I could see how the Academic and Athl Dept would like it, think that it was good and approve it.  Player motivation theme does not = student and all fan motivation theme for pre game intro. Pretty pictures do not necessarily make a good message. I would like to take a trip through the Athl Dept wastebasket to see what alternatives they turned down.
Title: Re: 2014-15 Intro Video
Post by: 77ncaachamps on October 11, 2014, 09:39:04 PM
Pro:
- Including Wojo's voice
- Key shots of some of the younger players
- The revolving, changing players towards the end
- DWil looking over his shoulder at you

Con:
- Some of the posed "sneers" didn't seem to fit
- The Giants flashed by pretttttty quick
- Not all of the players "revolved" at the end; would have loved to see all of them.
Title: Re: 2014-15 Intro Video
Post by: 4everwarriors on October 11, 2014, 09:41:50 PM
Just OK. Very low on the in-stadium "rev 'em up" factor. Copy sounds wooden like a marketing/creative strategy statement. i've seen a lot of spots with good production value, but that doesn't make them motivating nor good. I liked the fun parts like Luke mugging and the Chief doing somersault,,, also Derrick looking into the lens at end.

The "win every day" theme, or more appropriately tag line, is really an in-house team theme because players are only as good as they practice every day, and must bring it in practice every day. Nothing is tied together in the video to lead to the concluding tag line "win every day" to make it pop or bring a climax to the piece - tie it all together. Players get it, but I'm not sure students and fans do.

Last years was not good. This year is blah. However, I could see how the Academic and Athl Dept would like it, think that it was good and approve it.  Player motivation theme does not = student and all fan motivation theme for pre game intro. Pretty pictures do not necessarily make a good message. I would like to take a trip through the Athl Dept wastebasket to see what alternatives they turned down.



Kinda like G.T.S.T., hey?
Title: Re: 2014-15 Intro Video
Post by: CoachRaymondsClass on October 11, 2014, 09:58:25 PM


Kinda like G.T.S.T., hey?

Sorry - don't get it? What does it mean? Is it funny?
Title: Re: 2014-15 Intro Video
Post by: CoachRaymondsClass on October 12, 2014, 06:34:06 AM


Kinda like G.T.S.T., hey?

Sorry - I had to think about this, and then I realized that you meant one of the William's team season motto:

Grind Together, Shine Together.

You are correct sir!  It was something the team used to rally around all season. BUT it was NOT the theme (if I remember correctly) of the In-Stadium Pre Player Introduction Video. What works for the team (and I like "Win Every Day" for Locker Room Signs as an example) does not work for Fans in the Stands? The theme should be focused on getting fans revved up emotionally and eliciting fan behavior to support the team for that game - cheer loud and wildly. This strategy and execution is FLAT. Where is the call to action? (I think that it is supposed to be the frames where Derrick turns and looks into lens - way too subtle for what's needed).

MU AD has roughly 20 - 30 days till season opener. If I worked for them, I'd recommend that they bite the bullet and have a complete redo with a new theme. Start with a new theme that focuses on the objective (joke: this would be nice for graduation or frosh orientation) and get some good copy, that meets objective, a dramatic voiceover anncr, some contemporary big beat music and recut footage they have or shoot some more. Keep Wojo coaching and Lovell administering - it sounds like a vision statement. I'd bet this was done MU in-house with an outside production company. Time for the new AD to step up and look at MU marketing and PR - Get it right.
Title: Re: 2014-15 Intro Video
Post by: NCMUFan on October 12, 2014, 08:42:51 AM
I like it.  It is what it is. 
Title: Re: 2014-15 Intro Video
Post by: PuertoRicanNightmare on October 12, 2014, 10:42:43 AM
Poor acoustics and Wojo mispronounced "Marquette."
Title: Re: 2014-15 Intro Video
Post by: GGGG on October 12, 2014, 11:03:24 AM
Sorry - I had to think about this, and then I realized that you meant one of the William's team season motto:

Grind Together, Shine Together.

You are correct sir!  It was something the team used to rally around all season. BUT it was NOT the theme (if I remember correctly) of the In-Stadium Pre Player Introduction Video. What works for the team (and I like "Win Every Day" for Locker Room Signs as an example) does not work for Fans in the Stands? The theme should be focused on getting fans revved up emotionally and eliciting fan behavior to support the team for that game - cheer loud and wildly. This strategy and execution is FLAT. Where is the call to action? (I think that it is supposed to be the frames where Derrick turns and looks into lens - way too subtle for what's needed).

MU AD has roughly 20 - 30 days till season opener. If I worked for them, I'd recommend that they bite the bullet and have a complete redo with a new theme. Start with a new theme that focuses on the objective (joke: this would be nice for graduation or frosh orientation) and get some good copy, that meets objective, a dramatic voiceover anncr, some contemporary big beat music and recut footage they have or shoot some more. Keep Wojo coaching and Lovell administering - it sounds like a vision statement. I'd bet this was done MU in-house with an outside production company. Time for the new AD to step up and look at MU marketing and PR - Get it right.


I hear what you are saying, but these things are a little overblown anyway.  I mean, after getting revved up for a minute or so, the game starts and everyone settles down. 

I mean, it's just an intro video.
Title: Re: 2014-15 Intro Video
Post by: warriorchick on October 12, 2014, 11:06:38 AM
Sorry - I had to think about this, and then I realized that you meant one of the William's team season motto:

Grind Together, Shine Together.

You are correct sir!  It was something the team used to rally around all season. BUT it was NOT the theme (if I remember correctly) of the In-Stadium Pre Player Introduction Video. What works for the team (and I like "Win Every Day" for Locker Room Signs as an example) does not work for Fans in the Stands? The theme should be focused on getting fans revved up emotionally and eliciting fan behavior to support the team for that game - cheer loud and wildly. This strategy and execution is FLAT. Where is the call to action? (I think that it is supposed to be the frames where Derrick turns and looks into lens - way too subtle for what's needed).

MU AD has roughly 20 - 30 days till season opener. If I worked for them, I'd recommend that they bite the bullet and have a complete redo with a new theme. Start with a new theme that focuses on the objective (joke: this would be nice for graduation or frosh orientation) and get some good copy, that meets objective, a dramatic voiceover anncr, some contemporary big beat music and recut footage they have or shoot some more. Keep Wojo coaching and Lovell administering - it sounds like a vision statement. I'd bet this was done MU in-house with an outside production company. Time for the new AD to step up and look at MU marketing and PR - Get it right.

So I guess if we have a disappointing season, we can blame the intro video.
Title: Re: 2014-15 Intro Video
Post by: Eldon on October 12, 2014, 11:41:34 AM
So I clocked the screen time and Dawson has about 6-7 seconds of screen time compared to Dwil's 4 (4.5 at most).

You could argue that I am reading too much into that, but I find it hard to believe that it's a mere coincidence.  Signal received, Wojo, signal received. 

Title: Re: 2014-15 Intro Video
Post by: Archies Bat on October 12, 2014, 11:45:54 AM
So I clocked the screen time and Dawson has about 6-7 seconds of screen time compared to Dwil's 4 (4.5 at most).

You could argue that I am reading too much into that, but I find it hard to believe that it's a mere coincidence.  Signal received, Wojo, signal received. 



I need a new foil hat.  Where'd you get yours?
Title: Re: 2014-15 Intro Video
Post by: keefe on October 12, 2014, 11:51:59 AM
From a branding standpoint it is pretty awful.
Title: Re: 2014-15 Intro Video
Post by: Johnny B on October 12, 2014, 02:11:48 PM
Win every day
Title: Re: 2014-15 Intro Video
Post by: GGGG on October 12, 2014, 02:55:39 PM
Win every day


Today I am sitting on my couch, watching football, and playing around on the internet.  Does that count as a win?
Title: Re: 2014-15 Intro Video
Post by: Chicago_inferiority_complexes on October 12, 2014, 03:05:21 PM

Today I am sitting on my couch, watching football, and playing around on the internet.  Does that count as a win?

Not if beer isn't involved.
Title: Re: 2014-15 Intro Video
Post by: Johnny B on October 12, 2014, 03:05:48 PM

Today I am sitting on my couch, watching football, and playing around on the internet.  Does that count as a win?
Epic win
Title: Re: 2014-15 Intro Video
Post by: GGGG on October 12, 2014, 03:06:33 PM
Not if beer isn't involved.


Too much involvement last night.
Title: Re: 2014-15 Intro Video
Post by: CoachRaymondsClass on October 12, 2014, 09:23:36 PM
My arschlug response: *not sure if that is the true German spelling* MU spends top $s to have BB teams and that should require some accountability of Athl Dept for putting together blah, mediocre executions like this year's Mens BB Pre player Intro Video. Our school, who laid off teachers and other personnel, spent hard $s on video. BB is important to MU. For those who say: "it is what is" or "so we can blame a poor season on the video" (or something like that Ms Chick), if you have any mgmnt responsibility, would you allow your direct reports to give you inferior, lackluster, mediocre execution? If so, I hope that your employers soon figure out that you don't have management potential.

MU spends like some of the top tier programs. This pre game video is typical of:

1. government or academia "oh that is nice but it doesn't mean anything" POV while dropping serious money in production
2. people who think that Marketing/PR (same objectives but different disciplines) mean nothing anyway because it is all smoke'n'mirrors.
3. regardless of your place in life, I could direct a video-TV spot-promo because it is all about what I think the video is about (even though it runs very quick and if you run it 2 -3 times for yourself you can analyze it better to your personal intent - sorry grasshoppers, it doesn't work that way in real life when you've got 13,000+ in the stands waiting to get revved up). It is more of Dominican emotive[i ]than a Jesuit rational[/i] approach. This execution just doesn't do it - it is weak and non-motivating unless you want to sit around, try to analyze it and justify the poor execution. Professional video in-arena doesn't work that way. BTW, I can be fun at a party, but when my school spends big $s on underperforming stuff, I've got the cahonees to speak out.

Where is the MU staff accountability. MU needs to look harder at this stuff. We expect to be top tier in BB. Why should't MU alumni, students and fans expect better (for the budget) in MU marketing brand executions? WIN every day NOT. Do you think the new Coach, Pres or AD were hired by explaining MU's situation as "it is what is"? Where is the accountability? There should better than just good stuff (and this isn't even that). I doubt if Wojo or the new pres have much experience in marketing... so letting the same people who gave MU season ticket holders the pablum like William's SuperHeroes (far from it!) or the past PR blunders (WVa, Milwaukee Journal relations or Chicago Tribune relations/handling) ought to be addressed. The new intro video is very weak.

If my memory serves me right, MU changed a past Intro video. Why can't MU do that again? Did they "test" the spot?
Title: Re: 2014-15 Intro Video
Post by: GGGG on October 12, 2014, 09:33:59 PM
A number of people said they like it.  You don't. 
Title: Re: 2014-15 Intro Video
Post by: Johnny B on October 12, 2014, 09:41:28 PM
its solid
Title: Re: 2014-15 Intro Video
Post by: Anti-Dentite on October 12, 2014, 09:56:52 PM
My arschlug response: *not sure if that is the true German spelling* MU spends top $s to have BB teams and that should require some accountability of Athl Dept for putting together blah, mediocre executions like this year's Mens BB Pre player Intro Video. Our school, who laid off teachers and other personnel, spent hard $s on video. BB is important to MU. For those who say: "it is what is" or "so we can blame a poor season on the video" (or something like that Ms Chick), if you have any mgmnt responsibility, would you allow your direct reports to give you inferior, lackluster, mediocre execution? If so, I hope that your employers soon figure out that you don't have management potential.

MU spends like some of the top tier programs. This pre game video is typical of:

1. government or academia "oh that is nice but it doesn't mean anything" POV while dropping serious money in production
2. people who think that Marketing/PR (same objectives but different disciplines) mean nothing anyway because it is all smoke'n'mirrors.
3. regardless of your place in life, I could direct a video-TV spot-promo because it is all about what I think the video is about (even though it runs very quick and if you run it 2 -3 times for yourself you can analyze it better to your personal intent - sorry grasshoppers, it doesn't work that way in real life when you've got 13,000+ in the stands waiting to get revved up. It is more of Dominican emotivethan Jesuit rational approach. This execution just doesn't do it - it is weak and non-motivating unless you want to sit around, try to analyze it and justify the poor execution. Professional video in-arena doesn't work that way,

No accountability. MU needs to look harder at this stuff. We expect to be top tier in BB. Why should't MU alumni, students and fans expect better (for the budget) in MU marketing brand executions? Do you think the new Coach, Pres or AD were hired for explaining MU's situation as "it is what is"? There should be accountability. There should better than just good stuff (and this isn't even that). I doubt if Wojo or the new pres have much experience in marketing... so letting the same people who gave MU pablum like William's SuperHeroes (far from it) or the past PR blunders (WVa, Milwaukee Journal relations or Chicago Tribune relations/handling) ought to be addressed. The new intro video is very weak.

If my memory serves me right, MU changed a past Intro video. Why can't MU do that again? Did they "test" the spot?
Good God, you must be fun at a party.
Title: Re: 2014-15 Intro Video
Post by: CoachRaymondsClass on October 12, 2014, 10:03:59 PM
Sultan and above: you guys are very easy to please.

Do you have any commercial production experience? Do you have any consumer marketing experience? This place is like when my clients say: " I showed it to my wife and she said...."  Everyone thinks they can do TV/video... yeah, they can. But that doesn't make them effective. Look at MU Athl Dept.

I'm giving up. MU deserves better. Pay top bucks for a program. Shouldn't get lackluster/mediocre ancillary executions to support program. This intro will wear out very quickly with the target audience.

I'll just lurk again to see if anything of interest turns up. Surprised nobody turned this into a Chuck Norris joke.  I offer to buy Keefe an imported beer when in Seattle area - an ex AF pilot even said it was a weak brand execution (whatsa matter with the rest of you?) I thought this was supposed to be the "with it" board. Someone started the subject and I responded - thought that was what this board was supposed to be about
Title: Re: 2014-15 Intro Video
Post by: GGGG on October 13, 2014, 09:38:56 AM
I'm responding.  I'm not turning it into a joke.  I simply think you are over-thinking the intro video.  Could it be better?  Sure.  Is it worth the time and money to start from ground zero...including the coaches and players time?  Doubt it.
Title: Re: 2014-15 Intro Video
Post by: warriorchick on October 13, 2014, 10:28:40 AM
I'm responding.  I'm not turning it into a joke.  I simply think you are over-thinking the intro video.  Could it be better?  Sure.  Is it worth the time and money to start from ground zero...including the coaches and players time?  Doubt it.

+1 

On that same note, has anyone seen any intro videos from other teams that are better?  Serious question.  If so, post them.
Title: Re: 2014-15 Intro Video
Post by: mujivitz06 on October 13, 2014, 01:37:28 PM
I mean it's ok but I was very underwhelmed by it. Call me crazy but I like things that don't seem so scripted. This seemed so canned. Plus there seemed to be no plan for this to tell as a "story". That's really what it should be doing. Seems like they had no plan so they just took some shots of guys goofing around in the locker room, almost like they said "someone do something funny for the video". That's not interesting at all. All of it was shot in one place - could have seen more campus.

Most of all - I think it should have featured Wojo more and not just in the VO. Since this year will be a struggle on the court and we have little bellcow talent to promote...Wojo should have been the focus of the video and him "getting to know" the campus and community.
Title: Re: 2014-15 Intro Video
Post by: Tums Festival on October 13, 2014, 03:03:49 PM
Sultan and above: you guys are very easy to please.

Do you have any commercial production experience? Do you have any consumer marketing experience? This place is like when my clients say: " I showed it to my wife and she said...."  Everyone thinks they can do TV/video... yeah, they can. But that doesn't make them effective. Look at MU Athl Dept.

I'm giving up. MU deserves better. Pay top bucks for a program. Shouldn't get lackluster/mediocre ancillary executions to support program. This intro will wear out very quickly with the target audience.

I'll just lurk again to see if anything of interest turns up. Surprised nobody turned this into a Chuck Norris joke.  I offer to buy Keefe an imported beer when in Seattle area - an ex AF pilot even said it was a weak brand execution (whatsa matter with the rest of you?) I thought this was supposed to be the "with it" board. Someone started the subject and I responded - thought that was what this board was supposed to be about

It's a meet-the-team video. I don't think anyone is looking for it to win the Palme d'Or.
Title: Re: 2014-15 Intro Video
Post by: BossplayaOtto on October 13, 2014, 03:19:33 PM
My view is that its not the best effort that I can recall, but probably not the worst either. Agree with Sultan, that it is impractical to reproduce the entire effort. And even if they did, what if Raymond still isn't satisfied?
Title: Re: 2014-15 Intro Video
Post by: Galway Eagle on October 13, 2014, 03:23:31 PM
Better than the team walking on top of mini computerized Milwaukee or the simple MArquette logo going slowly across the screen to a song by fatboy slim or the version where it's thunderstruck or the video where they're playing at a suburban park or the one where they're randomly playing hoops all over campus.  Really the Pray, the "I am..." And the 11-12 workout one were the only truly pump up ones I can't think of.
Title: Re: 2014-15 Intro Video
Post by: jsglow on October 13, 2014, 03:41:58 PM
Please let real basketball start so I won't have to read folks overanalyze a freakin' video or ascribe season predictions to an intrasquad scrimmage.
Title: Re: 2014-15 Intro Video
Post by: TheBurrEffect on October 13, 2014, 04:29:50 PM
I liked this one quite a bit. So many new faces though, my god.

The best part was when Derrick looked back, like he was about to show the world he was going to go off.
Title: Re: 2014-15 Intro Video
Post by: warriorchick on October 13, 2014, 07:02:19 PM
+1 

On that same note, has anyone seen any intro videos from other teams that are better?  Serious question.  If so, post them.

Anyone? 

Really?

I thought CoachRaymondsClass would have put up a half-dozen by now, given that he thinks MU's was so terrible they out to sh!tcan it.
Title: Re: 2014-15 Intro Video
Post by: Dr. Blackheart on October 13, 2014, 07:25:19 PM
Need a Jen Lada "Marquette Beer Money" opening video...
Title: Re: 2014-15 Intro Video
Post by: keefe on October 13, 2014, 08:05:41 PM
Need a Jen Lada "Marquette Beer Money" opening video...

Is that the chick with the lisp or the one who is hard of hearing?
Title: Re: 2014-15 Intro Video
Post by: PuertoRicanNightmare on October 13, 2014, 08:07:57 PM
I actually think it's pretty darned good! Then again, I also enjoyed the one when the players looked like giants walking through Milwaukee.
Title: Re: 2014-15 Intro Video
Post by: source? on October 13, 2014, 09:29:07 PM
Anyone? 

Really?

I thought CoachRaymondsClass would have put up a half-dozen by now, given that he thinks MU's was so terrible they out to sh!tcan it.

I don't think any other BE teams have had their madness event yet.
Title: Re: 2014-15 Intro Video
Post by: warriorchick on October 13, 2014, 09:33:30 PM
I don't think any other BE teams have had their madness event yet.

I wasn't limiting it to the Big East.  Or even this season.
Title: Re: 2014-15 Intro Video
Post by: chapman on October 13, 2014, 09:40:01 PM
I thought it was pretty sweet.
Title: Re: 2014-15 Intro Video
Post by: Canned Goods n Ammo on October 14, 2014, 10:38:23 AM
BTW, I can be fun at a party, but when my school spends big $s on underperforming stuff, I've got the cahonees to speak out.

If you measure your "cohonees" by what you type on an anonymous message board, then I think you might have bigger issues that just the video.

If you didn't like it, you didn't like it. That's fine.

But, I'm not sure it's a sign of institutional apocalypse, as you indicated.

It's just a matter of taste, thus the indifferent reaction by other posters.

Don't sweat the small stuff.
Title: Re: 2014-15 Intro Video
Post by: BossplayaOtto on October 14, 2014, 09:42:32 PM
Please let real basketball start so I won't have to read folks overanalyze a freakin' video or ascribe season predictions to an intrasquad scrimmage.

Says the guy who provided his analysis in the same thread... :)

Rather than a specific theme or setting (playground, campus life morphing to basketball, superheros, etc) I really like the fact that this year's focus seems to fit Wojo's message.  We're all a part of one of the greatest histories in college basketball and we fight to win in all aspects of our lives.  Derek's backward glance invites us along.  Students, alumni, everyone.  We are Marquette.  Let's do our part.  See you at the scrimmage.