With TV negotiations ongoing, the Big East has a decent data point to bring to the table now.
https://painttouches.com/2024/03/08/big-east-sees-huge-jump-in-fs1-top-end-ratings-uconn-marquette-villanova/ (https://painttouches.com/2024/03/08/big-east-sees-huge-jump-in-fs1-top-end-ratings-uconn-marquette-villanova/)
(Thank UConn and the B10)
(https://painttouches.files.wordpress.com/2024/03/image-14.png?w=1024)