(https://ecp.yusercontent.com/mail?url=http%3A%2F%2Fi3.cmail19.com%2Fei%2Fd%2F0D%2FB14%2F2C5%2Fcsimport%2Fchart-45b679e4d7a0e1d5abbf9404-ipadFeed2305.170924.png&t=1702344107&ymreqid=3c8d0d78-3338-e941-1cab-5c0d3c018500&sig=2S7uiufBrvNKSH3dK9S71Q--~D)
(Graphic from WSJ)
The Kolek effect.
84 Years ago people were shocked when Clark Gable said: Darling, I just don't give a damn at the end of Gone with the wind. Not an exact quote, but close enough. Today to be a Hollywood writer all you need to know is the 4 letter word ( not damn) and you are good to go.