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MUScoop => The Superbar => Topic started by: Tugg Speedman on April 05, 2016, 04:03:56 PM

Title: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: Tugg Speedman on April 05, 2016, 04:03:56 PM
Remember that last year's championship game was on CBS

NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut


Villanova's last-second victory over North Carolina in the U.S. men's college basketball championship, which aired on cable TV for the first time Monday night, drew 37 percent fewer viewers than last year's title match.

The 77-74 thriller that ended with a three-point shot at the buzzer attracted 17.8 million total viewers on TNT, TBS and TruTv, all Time Warner Inc. networks, according to a statement Tuesday. That's down 37 percent from the 28.3 million who tuned in a year ago to see Duke beat Wisconsin on CBS in the NCAA championship. That game was the most-watched in 18 years.

The ratings, while down sharply from a year ago, marked the second-biggest cable audience ever for a college basketball game, according to the statement from Time Warner's Turner Broadcasting unit, which aired the tournament with CBS Corp. The matchup was also the most-watched program across all TV on Monday.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: GooooMarquette on April 05, 2016, 05:40:17 PM
And in the coming years, EVERY college hoops fan alive today will claim to have watched the game live.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: brandx on April 05, 2016, 05:48:03 PM
Are these only cable numbers?

Do they include people watching on mobile devices?
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: Frenns Liquor Depot on April 05, 2016, 05:55:18 PM
I would guess the live stream did well.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: ChuckyChip on April 05, 2016, 08:00:38 PM
How much does the late start affect these ratings?  I still can't understand the logic of a 9:20pm tipoff in the eastern time zone.  Younger kids and folks who have to get up for work are going to have a hard time making it to the end of the game.  I suppose this is partially done for the west coast - 6:20 tipoff out there(?).  Just seems crazy late to me.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: Skitch on April 05, 2016, 09:49:42 PM
That's some mighty fine use of copy and paste
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: #UnleashSean on April 05, 2016, 09:57:07 PM
How much was the final four viewership down?

Im suspecting that took a hit as well since the Counterstrike Major Championship semifinals was airing at the same time as the Villanova game. It pinned a U.S team (the first to reach the final four in 4 years) vs a Brazilian team. Held in Columbus Ohio to 12,000 fans at nationwide. It broke 2 million viewers, of which I'm assuming 70% were American. I'd really like to see the hit the final four took since they both market the same age range.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: ChitownSpaceForRent on April 05, 2016, 10:08:06 PM
Quote from: #UnleashWally on April 05, 2016, 09:57:07 PM
How much was the final four viewership down?

Im suspecting that took a hit as well since the Counterstrike Major Championship semifinals was airing at the same time as the Villanova game. It pinned a U.S team (the first to reach the final four in 4 years) vs a Brazilian team. Held in Columbus Ohio to 12,000 fans at nationwide. It broke 2 million viewers, of which I'm assuming 70% were American. I'd really like to see the hit the final four took since they both market the same age range.

Teal?
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: #UnleashSean on April 05, 2016, 10:53:46 PM
Quote from: ChitownSpaceForRent on April 05, 2016, 10:08:06 PM
Teal?

Nope. The LoL championship beat the world series in viewership last october.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: keefe on April 05, 2016, 11:15:53 PM
Quote from: Frenns Liquor Depot on April 05, 2016, 05:55:18 PM
I would guess the live stream did well.

I plugged into the running machine tv at my club and was watching the Nova  - OU game but horrified to hear the blatant homerism for OU of the announcers. That is when I figured out they were streaming the respective team broadcasts.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: ChitownSpaceForRent on April 05, 2016, 11:18:46 PM
Quote from: #UnleashWally on April 05, 2016, 10:53:46 PM
Nope. The LoL championship beat the world series in viewership last october.

Okay maybe but I feel like the demographic is completely different. The people who would watch the LoL or counter strike championships would not watch the NCAA final in the first place.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: GGGG on April 06, 2016, 07:45:32 AM
Quote from: ChuckyChip on April 05, 2016, 08:00:38 PM
How much does the late start affect these ratings?  I still can't understand the logic of a 9:20pm tipoff in the eastern time zone.  Younger kids and folks who have to get up for work are going to have a hard time making it to the end of the game.  I suppose this is partially done for the west coast - 6:20 tipoff out there(?).  Just seems crazy late to me.


I think the championship game has been tipping off around the same time for decades.
Title: Re: NCAA Basketball Title Game Gets 37% Fewer Viewers in Cable Debut
Post by: #UnleashSean on April 12, 2016, 04:37:55 PM
Quote from: ChitownSpaceForRent on April 05, 2016, 11:18:46 PM
Okay maybe but I feel like the demographic is completely different. The people who would watch the LoL or counter strike championships would not watch the NCAA final in the first place.

I mean, most people who are into the competitive sides of video games are usually high school or college athletes. When I was playing for a living my team consisted of a collegiate wrestler, 3 old high school basketball players, and me (playing d2 naia).  There is definitely a large portion that watch both.
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