What exactly is going on? Is it a press conference? A presentation? What time does it take place?
I don't think they are announcing any sort of deal with the BE or anything.
Thamel just tweeted not to expect any formal announcement tomorrow but within a week. Jersey boy just said a tentative deal is agreed upon and should be finalized by Wednesday or Thursday...
I reached out a few minutes ago...saw some of these guys at LA Sports Awards last night. Will let you know. Typically an upfront is pageantry and fanfare, what's coming this year, what the shows are like, why you want to advertise with such and such network, etc. I suspect Fox will be doing the same type of thing, but explaining how their new channels will work, the content they have acquired, etc.
It is usually filled with various celebrities (for scripted shows), the CEO or SVPs doing their thing, advertisers, etc. I suspect they will bring in some high profile athletes, commissioner types, etc to help push the product and what Fox is doing.