I'm watching IU/Iowa on the Big Ten Network (BTN).
They frequently run a commercial for "Big Ten Basketball Tonight." The commercial shows many cut-aways of players and coaches from the Big 10. Near the end they show DJO in his baby-blues with a ear-to-ear smile clapping his hands. Then they show Bo Ryan with bug eyes and his mouth wide open acting like he's watching one of his kids drown. I reversed the commercial on my DVR and while I do not know every player/showed I believe DJO is the only non-big 10 player in the commercial. Recall that the Wisc/MU game was on the BTN which is where they got the footage.
As a die-hard MU fan, I have absolutely no problem that B10 fans are subliminally reminded MU beat Wisconsin about 30 times a day.