He's advocating an online donor registry in Wisconsin.
FTA: http://www.channel3000.com/health/23786620/detail.html
"The online registry just makes it much easier, much simpler and removes the burden from the family on making that decision at a really horrible time for them," said Schwab.
Even if you have a sticker on the back of your driver's license, Schwab said you still need to register online.
Here's a link to the registry. (http://yesiwillwisconsin.com/)
Well... that website won't display for me in any browser... so... I dug through the source and found that it's just a portal pushing you to the WI government signup site. Here's the link to that:
https://health.wisconsin.gov/donorRegistry/public/donate.html