There's been a lot of talk on the boards about how much the teams spend, but this talks about how much each team is "worth" and the revenue generated to share with the rest of the athletic department/academic programs. Marquette's not on the list, but a few Big East teams are. I was surprised to see Xavier at #15.
http://rivals.yahoo.com/ncaa/basketball/news?slug=ys-forbeshoopsvalue031610&prov=yhoo&type=lgns