Giving fans a mascot that people will actually like!
http://www.indystar.com/apps/pbcs.dll/article?AID=/20100228/LOCAL/2280351 (http://www.indystar.com/apps/pbcs.dll/article?AID=/20100228/LOCAL/2280351)
I don't get it. If your mascot makes small children cry, isn't that a job well done?