MUScoop
MUScoop => Hangin' at the Al => Topic started by: bamamarquettefan on March 24, 2015, 01:39:57 AM
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A couple of nice posts on the woefully low ratings for Big East basketball on Fox Sports 1. We definitely face challenges most of us saw when and if the old Big East ever broke up. However, on the bright side, while Fox Sports numbers on the Big East are low, consider these numbers for the same guys that decided to challenge CNN with cable news in 1996.
After four years (in 2000), FoxNews was still stuggling with only 200,000 viewers a day - under half that of CNN.
It took them just over two years to multiply that by 5 to just over a million. Granted the terrible tragedy of 9/11 caused many people to tune in - but the network kept growing.
Last week they topped 1.8 million in primetime - more than anyone else - Disney, AMC, ESPN etc.
Our small alumni basis are definitely an issue, but we are riding the right horse if we can stay on it.
Network (000s)
FOXN 1858
DSNY 1782
AMC 1781
ESPN 1736
TBSC 1620
USA 1583
HGTV 1419
HIST 1413
DISC 1256
TNT 1196
FX 1117
ADSM 1018
FOOD 965
A&E 876
TLC 875
NAN 866
SYFY 858
ID 815
BRAV 783
LIFE 755
FAM 749
SPK 749
TVLD 709
HALL 654
CMDY 613
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FS1 should just do what worked for Fox News: fiery conservatism and police chases!
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Also: More blondes.
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Fox News got to where it is by differentiation. they saw an underserved market and went after it.
How do you do that with sports?
Product. ESPN is the default sports station because it has the content. Until FS1 gets enough (better) product, people arent going to tune in.
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I think NBCSN is differentiating itself really well right now with Hockey and EPL. Two areas that are basically ignored by ESPN, and they're focusing on that. Throw in a few other things, like the Tour de France, and they've carved out a nice niche.
FS1 seems to be going the UFC and Nascar route right now, for better or worse. Hopefully picking up MLB and Bundesliga will help FS1 next year. Fox is so strong with the NFL, it would be nice if they could leverage that and show extra NFL games on FS1 and FS2 on Sunday afternoons.
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FS1 is going into year 2 of MLB.
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Fox News got to where it is by differentiation. they saw an underserved market and went after it.
How do you do that with sports?
Product. ESPN is the default sports station because it has the content. Until FS1 gets enough (better) product, people arent going to tune in.
More blondes. Preferably leggy.
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More blondes. Preferably leggy.
https://usatthebiglead.files.wordpress.com/2013/08/fox-blondes-feature.jpg
https://coedbc.files.wordpress.com/2013/05/fox-sports-1-ladies.jpg?quality=85&strip=all&w=640
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You want to know how FS1 can catch up to and ultimately surpass ESPN? Three letters
X F L
(http://cdn0.vox-cdn.com/assets/4415207/xflhateme.jpg)
Bring it back.