I can't say whether jumpman will make any profound difference in MU's exposure, as we were the ONLY college team to have a deal with converse and were the main focus of their collegiate marketing. There is no doubt that jumpman has a larger market share and war chest of funds to market with, but its also divided amongst several athletes and teams. Wade was the face of converse and now he will be one of many; but I have to assume he is working on his own signature line within jumpman and that even though he may not be the marquis name his contractual salary will more than make up for any lack of exposure.
I think MU should continue to follow Wade because....well the continual PR we get because of him is nothing short of phenomenal. When I rock out my wade jersey (in the south east) people actually know and have heard of marquette and always say how much they love wade. This is good because it shows that the program while still closely identified with Al McGuire has moved on to a new icon, which for those of us under 35 is a sign that the future is bright and will not merely focus on the past "Glory Days"; that there ain't nothing but sky for this program and for that we can thank the greatest player to put on an MU jersey.
