Where does DePaul play basketball? Which city? What size television market is it? Common sense.
Ignore all of the similarities between MU/DePaul (urban, basketball only, rivals of each other, ND, and to a lesser extent Cincy and Louisville, etc.) that made us both the perfect fit for the Big East. Then decide that we got in because Tom Crean was our coach and De Paul got in because it's in a big city that pays no attention to them. Then call your simplistic, inaccurate explanation common sense. Check.