MUScoop
MUScoop => The Superbar => Topic started by: TallTitan34 on January 22, 2019, 10:38:06 AM
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American Family Insurance will have naming rights after 2020.
Press conference at 2:00 PM.
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Lame
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Terrible idea.
And UniWatch won't even make an "I miss Miller Park" shirt because it's "corporate." Even worse.
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Must bee lottsa bread in dat insurance game, hey?
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This is the worst.
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Peeps still gonna call it Miller Park, doe, hey?
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The Brewers can't force Miller to pay more money right? So what can they do?
What are they going to do about "Miller Park Way?" Are they going to keep it like they have "Theodore Trecker Way" in West Allis even though the Quad/Graphics plant hasn't been "Kearney & Trecker" for something like 25 years?
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I'm boycotting American Family Insurance now(though I'm USAA for life).
Nothing is sacred anymore
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Miller Park was perfect for a team named Brewers.
I wonder if they will move away from the Miller font on their jerseys and go back to the old MB full time.
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Miller Park was perfect for a team named Brewers.
I wonder if they will move away from the Miller font on their jerseys and go back to the old MB full time.
If there’s any bright side to this, I would say this is it.
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Of course they will. From a marketing standpoint, they will sell tons of new themed junk.
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I think pretty stupid call by American Family. I would think that most everyone will remain calling it Miller Park.
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I think pretty stupid call by American Family. I would think that most everyone will remain calling it Miller Park.
They are definitely making a big push in Milwaukee. Between this and Summerfest, they have their name on two of the biggest venues.
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Good news to me, especially if AmFam outbid Miller by a ton. Brewers get more money to spend, and names of stadiums don't matter.
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I think pretty stupid call by American Family. I would think that most everyone will remain calling it Miller Park.
That’s what I was thinking, why pay all that money when you know everyone is still gonna call it Miller Park?
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It will always be Miller Park to me. And I'll keep calling it that. Hell, I still call "Panther "Arena" the MECCA.
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On a positive note, that frees up money for Miller to possibly sponsor the Fiserv when that contract is up.
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I think pretty stupid call by American Family. I would think that most everyone will remain calling it Miller Park.
Yep. It's Milwaukee. There are people who said they were going to shop at Schuster's in the 90's, even though Gimbels took them over in 1962.
And of course, all those people who refer to Marquette as the Warriors. ;D
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That’s what I was thinking, why pay all that money when you know everyone is still gonna call it Miller Park?
Probably because they won't. American Family will brand the crap out of it and if they do it well, five years from now barely anyone will call it Miller Park.
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Another plus - my guess is that Miller won't have brand exclusivity anymore, and perhaps they will have better beer choice at the stadium.
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I’m in the group that probably won’t ever call it anything but Miller Park.
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Probably because they won't. American Family will brand the crap out of it and if they do it well, five years from now barely anyone will call it Miller Park.
This is true. "New Comiskey" became The Cell pretty darn quickly. When the Sox have a string of winning seasons, fans will naturally begin calling the same park some version of Guaranteed Rate. Hell, even Willis Tower is catching on.
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That’s what I was thinking, why pay all that money when you know everyone is still gonna call it Miller Park?
Ehh, people said the same thing about Alterra.
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This is true. "New Comiskey" became The Cell pretty darn quickly. When the Sox have a string of winning seasons, fans will naturally begin calling the same park some version of Guaranteed Rate. Hell, even Willis Tower is catching on.
Might just be a Milwaukee thing, but I hear the MECCA called the MECCA a whole lot more than the UW-M Panther Arena. I think it'll continue to be called Miller Park for quite a while.
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It’s the product in the building/stadium that matters.
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Another plus - my guess is that Miller won't have brand exclusivity anymore, and perhaps they will have better beer choice at the stadium.
A little confused by this. There are plenty of local options in the stadium that are good.
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I'm a bit of a contradiction here in Cleveland. I usually still call the baseball stadium "Jacob's Field" even though it's been "Progressive Field" for a decade. But, I do call the adjacent arena "the Q" (or less frequently "Quicken Loans Arena") and not the old name "Gund Arena." Not sure why; it was never a conscious decision to prefer one name over the other. Quite possibly it's because the old name for the arena sounded like a venereal disease. Every now and then, I really confuse my kids by referring to the entire area as "Gateway" which is what the development was called before either of the facilities was named.
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Hell, even Willis Tower is catching on.
Really? I still hear mostly "huh?" when people say Willis Tower, and its a sure sign they're a tourist.
I'm a bit of a contradiction here in Cleveland. I usually still call the baseball stadium "Jacob's Field" even though it's been "Progressive Field" for a decade. But, I do call the adjacent arena "the Q" (or less frequently "Quicken Loans Arena") and not the old name "Gund Arena." Not sure why; it was never a conscious decision to prefer one name over the other. Quite possibly it's because the old name for the arena sounded like a venereal disease. Every now and then, I really confuse my kids by referring to the entire area as "Gateway" which is what the development was called before either of the facilities was named.
My friends all still say they are going to games at "the Jake". And some of them have siblings who were 10-12 when the name changed that def don't call it Progressive. The also don't call it FirstEnergy Stadium or whatever
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Another plus - my guess is that Miller won't have brand exclusivity anymore, and perhaps they will have better beer choice at the stadium.
Brand Exclusivity when it comes to beer or any alcohol (aka written pour rights) is against the law.
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Good news to me, especially if AmFam outbid Miller by a ton. Brewers get more money to spend, and names of stadiums don't matter.
Bravo!
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Man .. first the Klement's Racing Sausages get outbid .. now this steaming piece of crap.
Miller Park forever.
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The also don't call it FirstEnergy Stadium or whatever
Well, I guess that shows what a waste of money it was for FirstEnergy to buy naming rights of the stadium. I live here and had forgotten about that. When it opened, they made a big deal about the fact that it was just "Cleveland Browns Stadium." I honestly forgot that they actually sold the naming rights when Haslam bought the team. I think it's pretty universally called "Browns Stadium" around here.
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Honestly, who cares. It is only a 18 year old stadium, with not much character or history anyway. Don't get me wrong, its a nice stadium for what it is, just like the two dozen other stadiums built in the past 20 years. But it is not like renaming Wrigley or Fenway or Lambeau for that matter.
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Brand Exclusivity when it comes to beer or any alcohol (aka written pour rights) is against the law.
A-B (then as AB-Inbev) has learned that the hard way more than once!
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Honestly, who cares. It is only a 18 year old stadium, with not much character or history anyway. Don't get me wrong, its a nice stadium for what it is, just like the two dozen other stadiums built in the past 20 years. But it is not like renaming Wrigley or Fenway or Lambeau for that matter.
Wrigley is named after the chewing gun company, FWIW.
It was originally called Weeghman Park until those fat cat Wrigleys bought the joint.
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Peeps still gonna call it Miller Park, doe, hey?
Yup. Been involved in a number of these naming rights deals over the years on buying and selling side, and American Family would have to factor in that the locals for a number of years will not accept that, especially when a local brand like Miller is coming off. I realize Miller isn't as "local" as the old days due to their ownership structure, but nevertheless this is interesting.
AT&T rights just came off of AT&T Park. Los Angeles new football stadium has been trying to sell naming rights for the last 3 years, no takers....with the Rams now going to the Super Bowl (*) maybe that changes.
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Wrigley is named after the chewing gun company, FWIW.
It was originally called Weeghman Park until those fat cat Wrigleys bought the joint.
I'm aware. But its been named that for over 90 years.
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The Stadium Formerly Known As Miller Park.
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American Family Insurance isn't looking to have the eyeballs of the 42,000 fans walking into the stadium. They're trying to get the ears of the millions of fans tuning in to the NLCS coming to you from AmFam Field. And the broadcasters of that will not be calling it Miller Park.
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so, anyone running out to get themselves some of that american family stuff? i dumped them a few years ago when i finally thought for all those premiums i've been paying are going to be worth it. NOPE! water damage on the house didn't occur on the 5th saturday with a blood moon-sorry. what a steaming pile of horse hockey
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I am blown away at how little they paid, if the reports are accurate. $2.1M per year? That's a rounding error in monthly budget for some of these companies, for some it's a rounding error for a DAILY budget.
This cannot be right, is it? Why would Miller not want to keep it for such a paltry sum?
Most of the ones I've seen are $8M to $10M per year. I've seen some insane ones at $35M to $45M per year, as well....those usually don't sell. In fact the largest one I'm aware of is about $32M per year, but teams / venues true for more.
$2M per year for a baseball team (meaning 81 dates) feels like a bargain. The new Giants deal where AT&T is coming off and Oracle goes up is about $16M per year to give you an idea. Head scratcher.
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Brand Exclusivity when it comes to beer or any alcohol (aka written pour rights) is against the law.
Correct you are, at least in the states that I've done these sorts of the things. There may be some exceptions somewhere, but when I worked for the Angels and got Miller to come on board as a sponsor, that was one of the big sticking points. It's a reason why many alcoholic brands won't do those deals because they can't drive product to offset the costs in the venue. That said, Miller = Milwaukee in the minds of many people. Same for Coors = Denver (Rockies).
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I am blown away at how little they paid, if the reports are accurate. $2.1M per year? That's a rounding error in monthly budget for some of these companies, for some it's a rounding error for a DAILY budget.
This cannot be right, is it? Why would Miller not want to keep it for such a paltry sum?
Most of the ones I've seen are $8M to $10M per year. I've seen some insane ones at $35M to $45M per year, as well....those usually don't sell. In fact the largest one I'm aware of is about $32M per year, but teams / venues true for more.
$2M per year for a baseball team (meaning 81 dates) feels like a bargain. The new Giants deal where AT&T is coming off and Oracle goes up is about $16M per year to give you an idea. Head scratcher.
Pretty sure the $2.1 figure represents what Miller was paying. Don't think AmFam's commitment has been divulged.
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Correct. Miller said that AmFam approached the Brewers with a figure substantially higher than Miller's expiring annual cost, and Miller was not interested in going that high to renew.
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though I'm USAA for life
Good man
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So no more Badger Mutual Insurance runs then?
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So no more Badger Mutual Insurance runs then?
The Crew had 4 or 5 insurers sponsoring different stuff now.
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The Crew had 4 or 5 insurers sponsoring different stuff now.
Also the radio & tv broadcasts has different sponsors than the team does. Usinger has been (I think still is) the radio partner. Call always hear Ueck calling it.
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I'm USAA for life.
Ditto. USAA Auto since I purchased my first car. USAA Home since I purchased my first house. Numerous other products and services as well. In three decades, I honestly don't recall a single negative experience with them. I've heard so many horror stories about insurance, but I have none. For the first ten years or so I occasionally price-shopped competitors, but eventually I learned not to bother. On more than one occasion, when I told a broker that I had USAA, they just said, "never mind."
Good man
Thankfully, my father was a "good man" and served his country. His service made me eligible to deal with USAA, and his insistence that I do so has been invaluable.
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I’m in the group that probably won’t ever call it anything but Miller Park.
I still call it County Stadium -- or County II.
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I, along with my other White Sox fan friends, call it Sox Park -not the Cell, not Guaranteed Rate Field, not new Comiskey, ever. I imagine in this instance that it will always be Miller Park.
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I think the name Miller Park is different than the other examples. I wouldn't be surprised if 50% of fans outside Milwaukee didn't even realize it was a Miller Brewing sponsorship. It just sounds like a last name. I think it's a totally different situation from changing from AT&T to something else and I think it will be many years before a new name catches on.
I'm approaching (who am I kidding, I'm in) middle age, so I'm comfortable saying, "you'll damn well never catch me calling it anything but Miller Park". And I'm a Cubs fan.
And BTW, I'll also NEVER refer to the big building in Chicago as anything but the Sears Tower.
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The difference between this and other naming deals is the integration. Miller is closely tied to the Brewers in name, location, font script. I can't really think of one that is so closely tied to the team brand. Don't blame Miller for not re-upping, though. (West Bend) Silver Lining - at least it's not Foxconn Field
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There is no way Miller Park will be the naming rights for two more seasons. I bet their deal will be paid off by AmFam before the 2020 season.
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I, along with my other White Sox fan friends, call it Sox Park -not the Cell, not Guaranteed Rate Field, not new Comiskey, ever. I imagine in this instance that it will always be Miller Park.
It's called the G-Spot
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It's called the G-Spot
Impossible, you can see it from the highway
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As a company Miller seems to be STRUGGLING. Perhaps passing on the reup is related.
From one report that I read, it was the Brewers who approached AmFam.
As an aside, "AmFam" has a nice ring to it.
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Good grief. It is the name of a building. How could it possibly matter.
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Good grief. It is the name of a building. How could it possibly matter.
Exactly. I have no idea why people get upset by stuff like this.
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Good grief. It is the name of a building. How could it possibly matter.
Well....if they re-named Yankee Stadium the whole city would riot. History matters!
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Most people call the Brewers stadium Wrigley Field North.
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Most people call the Brewers stadium Wrigley Field North.
Wrigley Field certainly sounded like Miller Park as the Brewers wrapped up the division title there a couple months ago. Those "M-V-P" chants rang loud and clear even through TV, and even Cubs fans knew by then that damn well wasn't Javier Baez.
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Most people call the Brewers stadium Wrigley Field North.
Most people? How about no one that lives within 50 miles of it calls it that.
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I'm USAA for life
Same
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Well....if they re-named Yankee Stadium the whole city would riot. History matters!
If they tried to rename Lambeau the entire state would burn
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As a company Miller seems to be STRUGGLING. Perhaps passing on the reup is related.
From one report that I read, it was the Brewers who approached AmFam.
As an aside, "AmFam" has a nice ring to it.
MillerCoors is doing fine financially but MKE is no longer a major concern for the corporation (either the partnership or for the larger global owner) so it doesn't make sense to spend that kind of money. Partnership headquarters are in Denver so I'm 100% confident Coors Field remains unchanged
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Most people call the Brewers stadium Wrigley Field North.
Not people in Wisconsin. ;)
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MillerCoors is doing fine financially but MKE is no longer a major concern for the corporation (either the partnership or for the larger global owner) so it doesn't make sense to spend that kind of money. Partnership headquarters are in Denver so I'm 100% confident Coors Field remains unchanged
MillerCoors HQ is in Chicago not Denver. Molson Coors Global HQ is in Montreal Denver (edit)
From what I have heard back is that the Miller Brand Teams which contributed to the naming rights deal (I would guess this would predominantly be the Lite team with some kick in from High Life & maybe Leinies) along with the local marketing teams & WI wholesalers could not be agreed upon what contributions would be needed to compete with the AmFam offer.
I think what you'll see now is a larger in game activation for Miller brands in the ballpark. Miller has always held the rights to build out and brand Bernie's Slide back to a mug of beer. There was talk quite a while back about making the slide look like flowing beer being poured out of bottle that Bernie would ride down.
As an overall asset, Miller will 99.9% stay the official beer (in some capacity) of the Brewers. You may see the Brewers do something like the White Sox did where they split up their beer sponsorships to Domestic, Import, Craft, Spirit, etc.
End of the day beer sales are what really matter and if the ROI isn't there you're better off with a different investment. Miller is still a founding sponsor with a Founders Suite plus a ton of other assets. Just losing the name isn't going to crush them.
Now the Brand Teams will divert their resources
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Most people call the Brewers stadium Wrigley Field North.
Ignorant Cubbie fans are not “most people”.
However, “most people” abhor assaulting women. “Most people” who call Miller Park “Wrigley Field North” apparently do not.
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50k signatures aren't gonna overturn a multi-million dollar deal but found this interesting
https://www.change.org/p/miller-coors-and-keep-miller-park-as-the-official-name-for-the-home-of-the-milwaukee-brewers?recruiter=337093415&utm_source=share_petition&utm_medium=copylink&utm_campaign=psf_combo_share_abi.pacific_post_sap_share_gmail_abi.gmail_abi.lightning_2primary_share_options_more.control&utm_content=okt_psf_tw_clinks%3Afake_control&fbclid=IwAR2JJlzgAUaZNn6lDDKkIDBuJ9nHVgq2jDYJ9iL1DrSoBOTAz7zyLr4GfEE
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If they tried to rename Lambeau the entire state would burn
Lambeau, Yankee Stadium, Busch Stadium, Fenway and Wrigley would be tough to change.
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I'm just now coming around to calling the Astros' stadium Minute Maid Park. It will always be Enron Field in my heart.
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MillerCoors HQ is in Chicago not Denver. Global HQ is in Montreal.
Most of what you wrote is mostly correct, however the part in bold is not. Global HQ is in Denver. Montreal is the HQ for MC Canada.
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Lambeau, Yankee Stadium, Busch Stadium, Fenway and Wrigley would be tough to change.
Those are good ones, although Wrigley technically is a corporate name, but I don't think they're paying for naming rights.
You could probably add Soldier Field and Madison Square Garden. (MSG is the only NBA arena without a corporate name).
I could see these eventually getting some type of corporate tie-in: Dodger Stadium, Arrowhead Stadium, Broncos Stadium at Mile High, Oriole Park at Camden Yards,
I'm actually surprised these don't have corporate names right now: Angel Stadium, Kauffman Stadium, Marlins Park, Nationals Park, Oakland/Alameda County Coliseum (McAfee was OK but O.co was terrible).
Personally, I don't like the change and will just continue to call it Miller Park. Heck, I still call us the Warriors 25 years later. However, I think this will damage the Brewers brand more than people realize. The association with Miller helped portray the stadium as a fun place to go for entertainment. Beer and baseball go together better than any other sport. A good chunk of their attendance is people just going for a fun time, and baseball is secondary. I think changing the name eliminates that connection and will make it a slightly less fun place to go in people's minds.
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50k signatures aren't gonna overturn a multi-million dollar deal but found this interesting
I liked this part: As of January 22, 2019 the Milwaukee Brewers organization and MillerCoors have announced that American Family Insurance will become the naming rights sponsor starting in 2021. This means that the park will become named some iteration of American Family Insurance and Miller Park will cease to exist.
Um.... the park will still be there. I guess I would ask all of the women who signed the petition if they cease to exist when they get married and take their husband's last name.
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Most of what you wrote is mostly correct, however the part in bold is not. Global HQ is in Denver. Montreal is the HQ for MC Canada.
You're 100% correct. My bad.
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Personally, I don't like the change and will just continue to call it Miller Park. Heck, I still call us the Warriors 25 years later. However, I think this will damage the Brewers brand more than people realize. The association with Miller helped portray the stadium as a fun place to go for entertainment. Beer and baseball go together better than any other sport. A good chunk of their attendance is people just going for a fun time, and baseball is secondary. I think changing the name eliminates that connection and will make it a slightly less fun place to go in people's minds.
Honestly, other than not being able to call it “The Keg” as a fun nickname, I don’t anticipate the experience to change at all. It was a nice tie in, but I don’t see this impacting the brand much. People will still be able to tailgate, have a few beers, and watch baseball.
For the record, if I had it my way, I’d keep it Miller Park, but it won’t change my thoughts on the team or game day experience.
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From what I am hearing, and contrary to the Brewers/Amfam statement, is that Amfam approached the Brewers last summer and threw a "ridiculous" amount of money at the Brewers. Miller had no interest in matching that number.
I have ties to Amfam beyond just living in Madison, and I have to say that they have become an absolutely horrid company. If you have your insurance with Amfam, I would strongly encourage you to switch.
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Should wee switch ta yo company, kin, hey?
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There is no way Miller Park will be the naming rights for two more seasons. I bet their deal will be paid off by AmFam before the 2020 season.
I'm having a hard time understanding what you mean. How do you think AmFam could force Miller out before the expiration of the current agreement?
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I'm having a hard time understanding what you mean. How do you think AmFam could force Miller out before the expiration of the current agreement?
I was thinking the same thing. Miller has the rights for the next two years, and with the high expectations for the Brewers on the field for these years, I don’t see Miller easily giving up the publicity that will come with the name.
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I'm having a hard time understanding what you mean. How do you think AmFam could force Miller out before the expiration of the current agreement?
I think he means Miller could do a deal to get out early, much like AT&T just did to end their Giants partnership a year early and let Oracle take over.
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I think he means Miller could do a deal to get out early, much like AT&T just did to end their Giants partnership a year early and let Oracle take over.
Ok, that makes sense. I was focusing more on the suggestion that AmFam could force that to happen.
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Wrigley is named after the chewing gun company, FWIW.
It was originally called Weeghman Park until those fat cat Wrigleys bought the joint.
It was actually named Cubs Park for a few years after the Wrigleys bought it. It was then named Wrigley Field after the owner William Wrigley, Jr.. It is not named after his chewing gum company.
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Should wee switch ta yo company, kin, hey?
The General would be good for you. Except that's amfam too.
What's a dude to do?
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Well....if they re-named Yankee Stadium the whole city would riot. History matters!
Exactly what history occurred at Miller Park?
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Exactly what history occurred at Miller Park?
I saw Mark Buehrle hit a home run there.
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I saw Mark Buehrle hit a home run there.
Hahahah! Ok. That is good enough for me! ;D
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Lambeau, Yankee Stadium, Busch Stadium, Fenway and Wrigley would be tough to change.
Probably add Dodger Stadium to that list and maybe Madison Square Garden. They tried to sell naming rights on Soldier Field when it was renovated in 2002, but the backlash on naming it anything but Soldier Field was enormous.
Can't imagine either Kaufman Stadium or Arrowhead Stadium in the Truman Sports Complex in KC being renamed either.
On the other hand, I still like the concept of "OneCallThat'sAll" Arena. Would be so fitting!
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This is true. "New Comiskey" became The Cell pretty darn quickly. When the Sox have a string of winning seasons, fans will naturally begin calling the same park some version of Guaranteed Rate. Hell, even Willis Tower is catching on.
Sox Park
Sears Tower
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Exactly what history occurred at Miller Park?
The second tie in ASG history
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Exactly what history occurred at Miller Park?
I saw Carlos Zambrano throw a no-hitter there.
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The second tie in ASG history
I saw Carlos Zambrano throw a no-hitter there.
(https://frinkiac.com/gif/S08E04/504987/507990.gif?b64lines=T0gsIEFORCBPTkNFLCBJIFNBVyBBIEJMSU1QLg==)
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I'm having a hard time understanding what you mean. How do you think AmFam could force Miller out before the expiration of the current agreement?
Sometimes the rights seller has an opt out.
Situation where it may be good for all parties involved.
It happens, and will happen again....
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Probably add Dodger Stadium to that list and maybe Madison Square Garden. They tried to sell naming rights on Soldier Field when it was renovated in 2002, but the backlash on naming it anything but Soldier Field was enormous.
Can't imagine either Kaufman Stadium or Arrowhead Stadium in the Truman Sports Complex in KC being renamed either.
On the other hand, I still like the concept of "OneCallThat'sAll" Arena. Would be so fitting!
When I worked for the Angels we sold the rights to Edison International. They filed for bankruptcy a number of years later. Decision was made not to sell them again, so it returned to Angel Stadium.
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When I worked for the Angels we sold the rights to Edison International. They filed for bankruptcy a number of years later. Decision was made not to sell them again, so it returned to Angel Stadium.
The naming rights jinx is right up there with the SI Cover jinx.
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I saw Carlos Zambrano throw a no-hitter there.
Me too!
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Me too!
I was there another Warrior. Good times
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I think what you'll see now is a larger in game activation for Miller brands in the ballpark. Miller has always held the rights to build out and brand Bernie's Slide back to a mug of beer. There was talk quite a while back about making the slide look like flowing beer being poured out of bottle that Bernie would ride down.
That would be fantastic!!! I miss Bernie's old County Stadium beer mug slide! Bring it back, Miller!
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That would be fantastic!!! I miss Bernie's old County Stadium beer mug slide! Bring it back, Miller!
The original one is at Lakefront Brewery. They used to let people who took the tour slide down it, but they had to stop because lawyers and insurance.
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The original one is at Lakefront Brewery. They used to let people who took the tour slide down it, but they had to stop because lawyers and insurance.
Mostly because some of us got a little too lubricated to slide down it safely
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Mostly because some of us got a little too lubricated to slide down it safely
I miss the good old days before the bar was even built. They would just have a keg of Riverwest upstairs and another keg of something else downstairs which you would just go up to get as much as you would like. Best $5 every Friday.
No tokens. No bartenders. No crowds. No sobriety.
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I miss the good old days before the bar was even built. They would just have a keg of Riverwest upstairs and another keg of something else downstairs which you would just go up to get as much as you would like. Best $5 every Friday.
No tokens. No bartenders. No crowds. No sobriety.
Started going there at least every other Friday in 2000, have a helluva time there then find our way to Wolskis to close it then try to figure out a way home....
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The Lakefront tour is a sad shadow of what it was back in the day. Sad!
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It is starting to sound like you guys need sweater vests.
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The Lakefront tour is a sad shadow of what it was back in the day. Sad!
Make Lakefront Brewery Great Again.
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This is an example of what MBCo. could do if they wanted now.
https://medium.com/@whitesox/white-sox-and-goose-island-beer-company-announce-new-fan-experience-in-the-goose-island-54fa1d014a77?fbclid=IwAR241ptW6s29T4cnz2jWdpXBZmommirEFxZkIe3UldRwkejW-pj_m-ocRKQ (https://medium.com/@whitesox/white-sox-and-goose-island-beer-company-announce-new-fan-experience-in-the-goose-island-54fa1d014a77?fbclid=IwAR241ptW6s29T4cnz2jWdpXBZmommirEFxZkIe3UldRwkejW-pj_m-ocRKQ)
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This is an example of what MBCo. could do if they wanted now.
https://medium.com/@whitesox/white-sox-and-goose-island-beer-company-announce-new-fan-experience-in-the-goose-island-54fa1d014a77?fbclid=IwAR241ptW6s29T4cnz2jWdpXBZmommirEFxZkIe3UldRwkejW-pj_m-ocRKQ (https://medium.com/@whitesox/white-sox-and-goose-island-beer-company-announce-new-fan-experience-in-the-goose-island-54fa1d014a77?fbclid=IwAR241ptW6s29T4cnz2jWdpXBZmommirEFxZkIe3UldRwkejW-pj_m-ocRKQ)
That's really cool.
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The Lakefront tour is a sad shadow of what it was back in the day. Sad!
The Lakefront tour is a shadow of what it was on Chambers St. where you could even buy your homebrewing supplies after the tour.
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The Lakefront tour is a shadow of what it was on Chambers St. where you could even buy your homebrewing supplies after the tour.
I like telling this story.
My brother graduated MU, 2 years after me. His Senior year, I few out to see him with two (2) Connecticut friends of ours who were on their spring break (UConn & Bryant College) to see him. (MU's break was the week before.) It was a typical Marquette weekend and they had an absolute blast and could not believe that what they experienced was typical.
One additional thing we did over the weekend was take the Lakefront Tour with the Klisch Brothers. The tour was great, but all I remember was it basically was all in their garage. "Here's where we make the beer. Here's where we bottle. Here's what we make. Who wants to sample?"
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That's really cool.
Kinda sucks I think. Seems like it is replacing the bullpen sports bar, which was the coolest place in any park I'd ever been.
You could have any ticket in the park and get there early and sit field level to watch the game. It was amazing.
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Started going there at least every other Friday in 2000, have a helluva time there then find our way to Wolskis to close it then try to figure out a way home....
I have to say Eng that's impressive. Honestly, chick and I weren't even aware of Lakefront in the early 2000s. It wasn't until our daughter went to MU. Of course in 2000 I was coaching 'pop-up net' soccer and doing other dad things and those were a great joy too. You'll get there too young fella. ;D
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This article lines up more with what I heard from my old coworkers at MC that they couldn't figure out funding for naming rights and were more than happy to keep other marketing assets.
https://www.jsonline.com/story/sports/columnists/tom-haudricourt/2019/01/29/haudricourt-millercoors-indifference-led-amfam-deal-brewers/2705516002/?fbclid=IwAR0bevZ9PfMTpcoJjyPJamB8st08LDPL6HPQtmWssVAo_e6gCh7oJeKVWLQ (https://www.jsonline.com/story/sports/columnists/tom-haudricourt/2019/01/29/haudricourt-millercoors-indifference-led-amfam-deal-brewers/2705516002/?fbclid=IwAR0bevZ9PfMTpcoJjyPJamB8st08LDPL6HPQtmWssVAo_e6gCh7oJeKVWLQ)
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This article lines up more with what I heard from my old coworkers at MC that they couldn't figure out funding for naming rights and were more than happy to keep other marketing assets.
https://www.jsonline.com/story/sports/columnists/tom-haudricourt/2019/01/29/haudricourt-millercoors-indifference-led-amfam-deal-brewers/2705516002/?fbclid=IwAR0bevZ9PfMTpcoJjyPJamB8st08LDPL6HPQtmWssVAo_e6gCh7oJeKVWLQ (https://www.jsonline.com/story/sports/columnists/tom-haudricourt/2019/01/29/haudricourt-millercoors-indifference-led-amfam-deal-brewers/2705516002/?fbclid=IwAR0bevZ9PfMTpcoJjyPJamB8st08LDPL6HPQtmWssVAo_e6gCh7oJeKVWLQ)
My family, who is acting as if they are renaming the Taj Mahal instead of a 18 year old baseball park, will not be satisfied by this article. But it makes sense.
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My family, who is acting as if they are renaming the Taj Mahal instead of a 18 year old baseball park, will not be satisfied by this article. But it makes sense.
Ha! That's a great line. I have friends who have the same feelings. It all comes down to ROI and for Miller (brands & wholesalers) what sells more cases and improves $ / bbl contribution.
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$4 Million/year: https://www.bizjournals.com/milwaukee/news/2019/02/14/american-family-paying-4m-per-year-for-brewers.html (https://www.bizjournals.com/milwaukee/news/2019/02/14/american-family-paying-4m-per-year-for-brewers.html)
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$4m a year is peanuts .. Miller must be in big cash flow trouble to pass.
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$4m a year is peanuts .. Miller must be in big cash flow trouble to pass.
Brand teams didn't see the value in their investment. They have the money just would rather spend it elsewhere.
Also, when stadiums change names the prices are typically at a discount vs. the original name since the build up equity and 1st to market value is gone. So the fact AMFAM is paying a 100% premium on what MC was is shocking.
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$4m a year is peanuts .. Miller must be in big cash flow trouble to pass.
Indeed
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The brewers new spring training complex in AZ is called American Family Fields of Phoenix.
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Brand teams didn't see the value in their investment. They have the money just would rather spend it elsewhere.
Also, when stadiums change names the prices are typically at a discount vs. the original name since the build up equity and 1st to market value is gone. So the fact AMFAM is paying a 100% premium on what MC was is shocking.
True
True
But $4m still ridiculously low overall.
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The brewers new spring training complex in AZ is called American Family Fields of Phoenix.
WPS Fields has a ring two it, aina?
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I have to say Eng that's impressive. Honestly, chick and I weren't even aware of Lakefront in the early 2000s. It wasn't until our daughter went to MU. Of course in 2000 I was coaching 'pop-up net' soccer and doing other dad things and those were a great joy too. You'll get there too young fella. ;D
MU was doing a tour on Reunion Weekends since 1991, I would say? Drunk Bernie slides were a part of the tour. Filling the keg prior to Bung Hole tapping was also a part of the tour, often leading to major foam spray. Leverne and Shirley came from tour goers, iirc. There were no wooden nickels for beer, just beer. The laminated slides are actually the only purely original things left.
Lawyers are fun ruiners.
Still a great tour. Curds are the best.