MUScoop
MUScoop => Hangin' at the Al => Topic started by: MUBBau on July 26, 2018, 01:18:14 PM
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Fiserv Forum
http://wisconsinesc.com/FiservForum (http://wisconsinesc.com/FiservForum)
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That's...the name. I heard months ago that it would be Fiserv. Of all the options, it's probably the least inspiring. Any nickname ideas?
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Could be worse
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I'd never heard of Fiserv until right now. So I guess that's the point. But, unless people just call it the Forum, it's a crap name.
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That's...the name. I heard months ago that it would be Fiserv. Of all the options, it's probably the least inspiring. Any nickname ideas?
I just love all the denials 4 months ago when it was first rumored that Fiserv was the namer....so stupid.
If the students to come up with some bit revolving around someone being fi-served I will be hugely disappointed
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For those calling it a crap name.....can someone tell me a really cool name for an arena that's been named in the last 10 years, especially a corporate name?
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(https://media.giphy.com/media/kaq6GnxDlJaBq/giphy.gif)
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Eh, at least it's over. How about the "F-in" arena?
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And why we wouldn't we just call it "the forum".
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For those calling it a crap name.....can someone tell me a really cool name for an arena that's been named in the last 10 years, especially a corporate name?
Smoothie King Center
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For those calling it a crap name.....can someone tell me a really cool name for an arena that's been named in the last 10 years, especially a corporate name?
Miller and Coors seem to work. Great American is good.
Oooohhh 10 years though.
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For those calling it a crap name.....can someone tell me a really cool name for an arena that's been named in the last 10 years, especially a corporate name?
Exactly. Take a look at NBA arena names. Talking Stick Resort Arena? Smoothie King Center? Vivint Smart Home Arena? Moda Center? Fiserv Forum doesn't sound so bad.
https://en.wikipedia.org/wiki/List_of_National_Basketball_Association_arenas (https://en.wikipedia.org/wiki/List_of_National_Basketball_Association_arenas)
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Not a fan of forum, seems forced.
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For those calling it a crap name.....can someone tell me a really cool name for an arena that's been named in the last 10 years, especially a corporate name?
I'm looking less at other arenas and more at other local companies that could've been considered. The Foxhole would've been cool (even if FoxConn is crap). Rockwell Automation and The Rock (even if it was never going to happen). Johnson Controls and The Big Johnson. Harley, Silk, Manpower, all would've rolled off the tongue better.
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Smoothie King Center
(https://media.giphy.com/media/55d5eghFxO5NolSa4S/giphy.gif)
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I'm going to stick with the "Marquette Arena" perhaps "Arena" if I'm in a hurry.
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Exactly. Take a look at NBA arena names. Talking Stick Resort Arena? Smoothie King Center? Vivint Smart Home Arena? Moda Center? Fiserv Forum doesn't sound so bad.
https://en.wikipedia.org/wiki/List_of_National_Basketball_Association_arenas (https://en.wikipedia.org/wiki/List_of_National_Basketball_Association_arenas)
Could have been way worse:
(https://cdn-s3.si.com/s3fs-public/2016/11/01/white-sox-guaranteed-rate-field-logo-photo_0.jpg)
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I like that its Forum and not center or arena, so there is that
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Could have been way worse:
(https://cdn-s3.si.com/s3fs-public/2016/11/01/white-sox-guaranteed-rate-field-logo-photo_0.jpg)
Lowest interest in town!
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Eh, at least it's over. How about the "F-in" arena?
...or the double F.
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It will always be the Chaluparena to me.
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...or the double F.
I'm ready to watch some eFFin basketball in this eFFin arena.
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I'm ready to watch some eFFin basketball in this eFFin arena.
The official booze sponsor: Effen Vodka.
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Side note. Fiserv had been shopping for office space downtown and in Brookfield, where their HQ is. They also have a huge presence outside Atlanta. This would seem to confirm they're keeping the HQ somewhere in the Milwaukee area.
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That's...the name. I heard months ago that it would be Fiserv. Of all the options, it's probably the least inspiring. Any nickname ideas?
Winner, winner chicken dinner! Great call.
I love the name Forum is in it!! Sounds pretty slick.
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I like that its Forum and not center or arena, so there is that
I never thought Arena was going to be in the name, I did think Center.
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I voted for Leon's Frozen Custard Butter Pecan Palace, but I was ignored.
Just like when I voted for Scalpin' Savages as our nickname.
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Much discussion about this at work. Name just doesn't roll off the tongue well. Best nickname we've come up with: "The 'Serv" :-\
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I'd never heard of Fiserv until right now. So I guess that's the point. But, unless people just call it the Forum, it's a crap name.
FiServ is one of the country's leading providers of core systems processing for financial institutions. The question that must be asked is, "Who in their right mind would buy a FiServ system instead of Jack Henry, or another brand, because FiServ put their name on the side of an arena .. excuse me, Forum?
Inquiring Warriors want to know!
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It will always be the Chaluparena to me.
Yup, Chaluparena it is.
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That's...the name. I heard months ago that it would be Fiserv. Of all the options, it's probably the least inspiring. Any nickname ideas?
Well, here in Cleveland, we refer to ours as "the Q". The initial for Fiserv creates some interesting possibilities.
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The Big F.
When we go undefeated at home this season, after every win we can say, "We F'd 'em again!"
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Anyone know what the terms are? Feel like the asking price almost had to go down.
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The Fin Forum
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Time to fire up the Scoop autocorrect. Fiserv = Chaluparena.
That is all.
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(https://i.kym-cdn.com/photos/images/newsfeed/000/173/576/Wat8.jpg?1315930535)
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Being a career banker, I've known the Fiserv product line for 30+ years. They truly are the industry leader and revolutionized banking software. I saw their desktop 'point and click' product introduced at Continental Bank about 1988. I think at the time we were the first money center customer. Prior to that, all banking software was developed in-house (and was really bad). Of course not a consumer brand at all but it is nice to see an important local company step up big time.
It is interesting that no dollar figure was attached to the 25 year deal.
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Money Pit!
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Being a career banker, I've known the Fiserv product line for 30+ years. They truly are the industry leader and revolutionized banking software. I saw their desktop 'point and click' product introduced at Continental Bank about 1988. I think at the time we were the first money center customer. Prior to that, all banking software was developed in-house (and was really bad). Of course not a consumer brand at all but it is nice to see an important local company step up big time.
It is interesting that no dollar figure was attached to the 25 year deal.
It is nice to see a good local company step up especially as it really does not help them monetarily other than perhaps getting good personnel who are attracted by the coolness of the situation. I too know the Fiserv line even going back to its early predecessor days in the 70s at Midland National Bank with the late co-founder George Dalton who I met many times. A truly unique individual and kind person who is probably smiling from above.
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Miller and Coors seem to work. Great American is good.
Oooohhh 10 years though.
+1
Busch Stadium
Ford Field
Some corporate names work, especially in all these examples where the companies/products are readily identified with the given city
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FiServ is one of the country's leading providers of core systems processing for financial institutions. The question that must be asked is, "Who in their right mind would buy a FiServ system instead of Jack Henry, or another brand, because FiServ put their name on the side of an arena .. excuse me, Forum?
Inquiring Warriors want to know!
This was my first thought as well. Seems like kind of a dumb investment for Fiserv. They aren't selling to consumers.
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Little Cesar’s Arena. Everyone calls it LCA which works just fine
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The Fed Ex Forum in Memphis is already referred to as "The Forum." As was The Forum in LA.
People do realize the Bucks didn't just come up with the name "Fiserv Arena" for the fun of it, right? It's about one thing and one thing only, money. It doesn't matter how cool or inspiring it sounds.
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For me it will always be called Marquette's Arena at least until Marquette no longer plays there.
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The Fed Ex Forum in Memphis is already referred to as "The Forum." As was The Forum in LA.
People do realize the Bucks didn't just come up with the name "Fiserv Arena" for the fun of it, right? It's about one thing and one thing only, money. It doesn't matter how cool or inspiring it sounds.
Yup, the Bucks need an ongoing cash flow to fund Forum maintenance as required by its agreement with the WESC. Suspect that they were hoping for more than Fiserv has agreed to pay.
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+1
Busch Stadium
Ford Field
Some corporate names work, especially in all these examples where the companies/products are readily identified with the given city
Perhaps not coincidentally, it seems like the corporate names that tend to work often are based upon surnames: Adolphus Busch; Henry Ford; Frederick Miller; Adolph Coors
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Perhaps not coincidentally, it seems like the corporate names that tend to work often are based upon surnames: Adolphus Busch; Henry Ford; Frederick Miller; Adolph Coors
Also, these are consumer based concerns.
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Miller and Coors seem to work. Great American is good.
Oooohhh 10 years though.
Did you know that Great American is a specialty commercial insurance company, not just a patriotic name for a stadium? (Not singling you out PTM).
Another B2B financial services company with naming rights that dont really make sense, other than being a Cincinnati based company.
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Also, these are consumer based concerns.
That’s why Fiserv seems unusual as the sponsor. I could have seen Harley-Davidson, Northwestern Mutual or even SC Johnson (Racine - close enough).
Now that I think of it, SC Johnson would have been awesome - The Big Johnson!
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College basketball fans include a lot of corporate types. Think CEOs, VPs, bankers, IT directors. Who else do you think buys all those courtside seats and luxury boxes? Plus, the sponsorship gives them TV exposure to similar audiences in major metropolitan areas (New York, New Jersey, Chicago) that are home to regional and national financial companies.
True, Fiserv may not mean much to the average fan. But the company most likely sees it as a strategic marketing investment to keep their name in front of influencers and decision-makers. And it shows support for the Milwaukee community.
As for the name itself, I'm fine with Fiserv Forum. Short, clear and simple. While it may not be as relatable as Miller Park, it's a vast improvement over BMO Harris Bradley Center IMO.
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The tech association doesn't hurt, either. Milwaukee doesn't just make beer and motorcycles.
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https://fox6now.com/2018/07/26/we-are-excited-fiserv-forum-is-the-new-home-of-the-milwaukee-bucks/
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One more thing: Fiserv gets about twice as much exposure from Bucks games (41-game home schedule) than Marquette games. And that extends their TV reach to corporate/financial audiences in virtually every major market in the U.S.
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One more thing: Fiserv gets about twice as much exposure from Bucks games (41-game home schedule) than Marquette games. And that extends their TV reach to corporate/financial audiences in virtually every major market in the U.S.
Does any one really pay attention to those intros at the top of the hour, especially business decision makers? Its really about investment in the community and attracting qualified personnel that like the coolness of it. And, that’s exactly what Jeff Yabuki (sp?) said in the press conference.
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Does any one really pay attention to those intros at the top of the hour, especially business decision makers? Its really about investment in the community and attracting qualified personnel that like the coolness of it. And, that’s exactly what Jeff Yabuki (sp?) said in the press conference.
True, but how many Smoothie King posts would there be on this board if they didn’t get naming rights.
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If your read their CEO’s quotes, a lot of what they are trying to do as a tech company is to recruit people to Milwaukee and they view this as part of that strategy.
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Could have been way worse:
(https://cdn-s3.si.com/s3fs-public/2016/11/01/white-sox-guaranteed-rate-field-logo-photo_0.jpg)
See, I never understood the reaction to guaranteed rate field. How does it sound worse than any other corporate name? Sure some of them roll off the tongue a little better. Certainly doesn't seem worse than the previous name...US Cellular Field. Or Dunkin donutc center or yum center or tropicana field or petco park. Meh.
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Question: Did anyone here open a bank account at BMO Harris Bank due to the sponsorship?
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See, I never understood the reaction to guaranteed rate field. How does it sound worse than any other corporate name? Sure some of them roll off the tongue a little better. Certainly doesn't seem worse than the previous name...US Cellular Field. Or Dunkin donutc center or yum center or tropicana field or petco park. Meh.
It’s the logo. A downward facing arrow is great for an insurance company, but for a baseball stadium it just looks negative.
I call it “Downvote Field”
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The Fist
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Re: BMO
I have a much higher opinion of BMO overall than I do US Bank. I think of US Bank as a big national bank that doesn't do anything here. That's ironic since US Bank was nee First Wisconsin. I definitely think these names can build goodwill.
Plus think of the ROI. How many customers does Fiserv need to convert to make this 150 million dollar deal work? By my thinking if 2-3 CEOs form favorable opinions of Fiserv due to repeated branding of watching the Bucks in the NBA Finals and MU going 16-2 in the Big East, it'll be worth it.
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If your read their CEO’s quotes, a lot of what they are trying to do as a tech company is to recruit people to Milwaukee and they view this as part of that strategy.
Ding ding ding. This is exactly correct. Fiserv is moving their headquarters downtown to the fifth ward, book it, was told this and the naming rights back in february and posted as much here. A huge part of this is about becoming more of a brand and attracting talent
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The official booze sponsor: Effen Vodka.
The guys who came up with this booze label were members at Sunset Ridge CC in Northfield., IL when I worked there. I heard that they came up with the name after a particularly bad round of golf...get me to the clubhouse, "I need an Effen vodka."
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The Big F.
When we go undefeated at home this season, after every win we can say, "We F'd 'em again!"
It just Strzok me....(Lisa) PAGE-ing Mr. BUCKY BADGER....you've just been served a Fiserv Court warrant!!
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Seems obvious to me that fans will shorten it and call it the
THE FIRV
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The guys who came up with this booze label were members at Sunset Ridge CC in Northfield., IL when I worked there. I heard that they came up with the name after a particularly bad round of golf...get me to the clubhouse, "I need an Effen vodka."
You are either gullible or joking. Effen was started by Chicago guys.
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You are either gullible or joking. Effen was started by Chicago guys.
Isn’t Sunset Ridge CC in the Chicago ‘burbs...specifically Northfield?
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Four-One-Forum?
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See, I never understood the reaction to guaranteed rate field. How does it sound worse than any other corporate name? Sure some of them roll off the tongue a little better. Certainly doesn't seem worse than the previous name...US Cellular Field. Or Dunkin donutc center or yum center or tropicana field or petco park. Meh.
I honestly thought it was a joke the first time I heard Guaranteed Rate Field. It sounds like an SNL skit making fun of stadiums named after companies. It might have something to do with it being a stupid name for a company to begin with.
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Isn’t Sunset Ridge CC in the Chicago ‘burbs...specifically Northfield?
You are right...I read that wrong.
Blaming my old eyes...
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F Squared
Bucks walked away months ago from this deel. Peter and his NY posse kame crawlin' back to da table wen no won wood spit out $20 mil/yr four 20 yrs. Da deel is 'bout $6 mil/year four 25 yeers, hey?
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The Fissure texts are arriving from Kohl Hole fanatics. Oh boy....
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It’s the logo. A downward facing arrow is great for an insurance company, but for a baseball stadium it just looks negative.
I call it “Downvote Field”
If I remember correctly, the White Sox tried talking them into using a home plate instead of the downward arrow. GR had none of it though.
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Money Pit!
I like it
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Question: Did anyone here open a bank account at BMO Harris Bank due to the sponsorship?
I am not in marketing, nor did I study it, but I suspect the strategy is not that direct. They are trying to build brand awareness, slowly seeping into the minds of people as they encounter the brand over months and years. So when it is time to take out a mortgage or open a bank account, people will think of BMO Harris as one of several well-known, trusted options.
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Exactly, when you go from a legacy WI name (M&I) to a names that stands for Bank of Montreal, you need to build up good will. IMO, between that and the stage at Summerfest I think they accomplished that.
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I am not in marketing, nor did I study it, but I suspect the strategy is not that direct. They are trying to build brand awareness, slowly seeping into the minds of people as they encounter the brand over months and years. So when it is time to take out a mortgage or open a bank account, people will think of BMO Harris as one of several well-known, trusted options.
Yep. BMO Harris has worked hard to be a good corporate citizen with a 'local' image.
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Yep. BMO Harris has worked hard to be a good corporate citizen with a 'local' image.
To be fair, Harris Bank was a long time Chicago bank with a presence around the midwest (although not Wisconsin I believe, that was the M&I piece), that was also acquired by BMO. The Harris brand still has a lot of equity with Chicago folks. So it makes sense they would invest in Milwaukee, where the brand was completely new.
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I am not in marketing, nor did I study it, but I suspect the strategy is not that direct. They are trying to build brand awareness, slowly seeping into the minds of people as they encounter the brand over months and years. So when it is time to take out a mortgage or open a bank account, people will think of BMO Harris as one of several well-known, trusted options.
That may be the strategy. To me, it still seems like a lot of money just to be seen as one of the crowd in the local banking world.
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That may be the strategy. To me, it still seems like a lot of money just to be seen as one of the crowd in the local banking world.
Do we actually know it was a lot of money? It is my understanding that the financial terms weren't disclosed.
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Four-One-Forum?
I like that.
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Fiserv generated nearly $6 billion in revenue for 2017. Their expenses included more than a billion dollars for "Selling, general and administrative." This sponsorship is just one piece of a very big pie.
https://investors.fiserv.com/static-files/087bc9b3-fa46-46e0-bf15-637b6564bb1c (https://investors.fiserv.com/static-files/087bc9b3-fa46-46e0-bf15-637b6564bb1c)
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Fee Fi[Serv] Fo-Rum
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Do we actually know it was a lot of money? It is my understanding that the financial terms weren't disclosed.
The term was announced at 20 years. Dollars haven't been announced, but it's gotta be in the $100 million range.
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The term was announced at 20 years. Dollars haven't been announced, but it's gotta be in the $100 million range.
It's 25 years.
https://www.nba.com/bucks/news/fiserv-forum-new-home-milwaukee-bucks
And it doesn't "gotta" be anything. The Bucks were pretty desperate after and I am sure Fiserv's deal was a fraction of what the Bucks were originally asking.
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You're right about the years, I was going from memory.
They were originally asking $10 Mil per year. That would put this deal at $250,000,000 so yeah, I'd consider $100 Mil a fraction of that.
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You're right about the years, I was going from memory.
They were originally asking $10 Mil per year. That would put this deal at $250,000,000 so yeah, I'd consider $100 Mil a fraction of that.
And over 25 years, that is a rounding error for a company that will probably earn at least half a trillion dollars in that same amount of time (assuming modest annual growth).
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Do we actually know it was a lot of money? It is my understanding that the financial terms weren't disclosed.
I don’t know the number, but I have read plenty about how the Bucks negotiate and I have seen where ticket prices are going.
So yeah, we know it was a lot of money.
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I don’t know the number, but I have read plenty about how the Bucks negotiate and I have seen where ticket prices are going.
So yeah, we know it was a lot of money.
They were running out of time and needed to save face.
My guess is that the Bucks were like the car salesman who lets you walk out of the dealership rather than agree to your price, and then calls you the next day begging you to come back and buy the car at your original offer.
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Question: Did anyone here open a bank account at BMO Harris Bank due to the sponsorship?
Funny...I honestly never even knew that BMO Harris was a bank. We don't have them here, and I was never curious enough to look into it when I heard the reference to the Bradley Center's "full" name.
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They were running out of time and needed to save face.
My guess is that the Bucks were like the car salesman who lets you walk out of the dealership rather than agree to your price, and then calls you the next day begging you to come back and buy the car at your original offer.
I feel like that's been a common theme with the new Bucks ownership.
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I feel like that's been a common theme with the new Bucks ownership.
I would say from a business and community standpoint they’ve been solid. Minus some comments about segregation and the Live Block building downsizing a bit it seems like they’ve been knocking that side out of the park.
I would agree with you on the basketball side though. Hopefully a competent coach influencing the front office evens that out a bit.
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I'm liking the new Bucks banners. Wonder if MU will do something similar?
(https://pbs.twimg.com/media/DjIxqiPVAAAKenR.jpg)
(https://pbs.twimg.com/media/DjIyTpiXoAE-wlZ.jpg:large)
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I'm liking the new Bucks banners. Wonder if MU will do something similar?
(https://pbs.twimg.com/media/DjIxqiPVAAAKenR.jpg)
(https://pbs.twimg.com/media/DjIyTpiXoAE-wlZ.jpg:large)
I’ve thought for some time now that sports teams aren’t capitalizing with technology on banners. Rather than a material banner, have an LED board up there, for 90% of the time keep it static “World Champions”, but during intro’s or some other moment, highlight that championship team or retired number with video or cool graphics. Always thought seemed like a missed opportunity.
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The Marquette banners are all new. They will hang on the northside of the arena.
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The Marquette banners are all new. They will hang on the northside of the arena.
I hope they acknowledge the All-Time All-Scoop Team.
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I hope they acknowledge the All-Time All-Scoop Team.
Sponsored by Arby's!
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I hope they acknowledge the All-Time All-Scoop Team.
Will they retire the actual Scoopers or just their jerseys?
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Will they retire the actual Scoopers or just their jerseys?
I heard they'll go by waist size.
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Will they retire the actual Scoopers or just their jerseys?
They will retire the accounts. Hilltopper will honor them with live retirement in the Forum (aka perma-ban) using his personal phone for all to see.
Assuming he makes it in the kiss cam, otherwise you may have to squint to see.
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I heard they'll go by waist size.
Or head size. So let's nominate Scoopers for a Banner.
What's the criteria?
Who should be retired?
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Sultan First Team All-Pontification
Ma and Pa First Team All-Connected/All-Wojo and Lovell Facebook Buddies
F*ckin' First Team (Madison Area) All-Bottled Water Delivery Boy
Herm First Team All-Neck Girth
Nukem First Team All-Grumpy Old Quon Man
Fahrenheit 451 First Team All-Smoke Eater
Lens First Team All Team Manager (2nd Gen.)
LXXXII First Team All-Xmas Tree
Rocket First Team All-G.V. Black
Lenny Man First Team All-American
Chicos First Team All-American (in absentia)
Keefe First Team All-American
BeeJay First Team All-American
Goose First Team All-American
NY Warrior First Team All-American
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Or head size. So let's nominate Scoopers for a Banner.
What's the criteria?
Who should be retired?
Don't you actually have to be, you know, retired?
That means only folks who have been kicked off the board, as well as being legendary, can get a banner
Chicos it is.
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They were running out of time and needed to save face.
My guess is that the Bucks were like the car salesman who lets you walk out of the dealership rather than agree to your price, and then calls you the next day begging you to come back and buy the car at your original offer.
Did some digging with some folks and here is what I've been told:
Fiserv stepped up right away(Feb ish) to offer the naming rights but around a quarter of what the Bucks wanted. The Bucks took that to the "big" names in town (Harley, ROK, Foxconn, etc) and tried to leverage them into a better offer. HD declined right away cause, ya know, they're going broke. ROK listened but said no because of other investments that were pending, leaving Foxconn who was interested. Bucks insinuated both Fiserv and another(Rok) were in play, so Foxconn made an offer but at a third of of the original ask. They put an agreement in principle in place, but then the Bucks went back to Fiserv to lever their price up to lever Foxconn up further. Meantime Foxconn found out ROK was out AND that the Bucks were talking to Fiserv again. When the called the Bucks out on it the response was something to the effect of "hey we're hear to make money not friends" and that broke it for Foxconn who walked away. Bucks then had to scramble to keep Fiserv at the $100M they had levered them up to.
Can't say this is 100% true but what I was told by at least two different people who would be in a position to know things
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Did some digging with some folks and here is what I've been told:
Fiserv stepped up right away(Feb ish) to offer the naming rights but around a quarter of what the Bucks wanted. The Bucks took that to the "big" names in town (Harley, ROK, Foxconn, etc) and tried to leverage them into a better offer. HD declined right away cause, ya know, they're going broke. ROK listened but said no because of other investments that were pending, leaving Foxconn who was interested. Bucks insinuated both Fiserv and another(Rok) were in play, so Foxconn made an offer but at a third of of the original ask. They put an agreement in principle in place, but then the Bucks went back to Fiserv to lever their price up to lever Foxconn up further. Meantime Foxconn found out ROK was out AND that the Bucks were talking to Fiserv again. When the called the Bucks out on it the response was something to the effect of "hey we're hear to make money not friends" and that broke it for Foxconn who walked away. Bucks then had to scramble to keep Fiserv at the $100M they had levered them up to.
Can't say this is 100% true but what I was told by at least two different people who would be in a position to know things
Those guys still haven't figured out that this ain't NYC.
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Lens First Team All Team Manager (2nd Gen.)
An honor. Thank you. Speechless.
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Those guys still haven't figured out that this ain't NYC.
Sooner or later they will... the hard way
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They were running out of time and needed to save face.
My guess is that the Bucks were like the car salesman who lets you walk out of the dealership rather than agree to your price, and then calls you the next day begging you to come back and buy the car at your original offer.
I'm in the process of a buying a car as we speak and this crap drives me absolutely nuts.