When I was at Marquette we drank before the game, may have had some herb to steel ourselves against the bitter cold, filled our down parkas and army field jackets with PBRs, drank while marching to the Arena, drank during the game, then went back to the Lanche to drink more.
Entertainment was the guy in the top row yelling, "Give 'em hell, Al!" during the National Anthem, world class basketball on the court, and Al McGuire being Al. We chanted vulgar things at the refs for clearly bad calls and had even more vile chants for people like Digger Phelps, Kelly Tripucka, Bill Laimbeer, Ray Meyers, and Bill Cofield.
We didn't need Jumbotrons, dancing girls, free t shirts, donuts, trivia contests, or any other meaningless distractions. And most of all, we didn't ever feel the need to sing.
We were there for three things:
1. World class basketball
2. Al McGuire
3. Sharing the Marquette Basketball experience with good friends
During time outs we talked with each other. We actually had conversations. We did not need gratuitous, insipid distractions and we sure as sh1t never thought about singing.
Marquette put a spectacular product on the court. That was all good friends needed not just for an evening but for a lifetime of memories.
Yeah, 90% of what you described can't be done anymore. Hell we did the same thing in 1999 during the first Tanned Tommy season as freshmen but the students/culture have changed. The game itself just isn't enough anymore. Plus there is so much more down time in the game then there was back in your day, and the students have a lot of ADD going on. Lastly as fun as being apart of the drunken student section is, it does have negative impacts on the rest of the paying crowd who have to deal with them. We've got to create value for all paying customers to generate revenue to put a winning product on the court.